You cannot retrieve your actual password, but you can reset it in seconds

Amazon does not store your password in a way that lets anyone — including you — look it up and read it back. This is intentional security design. What you can do instead is reset your password to something new, which takes about two minutes and requires only your email address or phone number.

If you are locked out of your account, the reset path is faster than trying to find a password you may have written down years ago. If you remember your password but want to change it for safety reasons, that is a separate process that requires you to know your current password first.

Key Takeaways

  • Amazon passwords cannot be retrieved because Amazon does not store them in readable form — you can only reset to a new password.
  • To reset your password, go to the Amazon sign-in page, click "Forgot password?", and follow the verification steps using your email or phone number.
  • If you remember your current password and want to change it, sign into your account and use the "Change password" option in Account Settings instead of the reset flow.
  • Password resets typically send a verification code to your email or phone within seconds, and the new password takes effect when ready.
  • If you cannot access the email or phone number tied to your account, you will need to contact Amazon customer service with proof of account ownership.

How to reset your password if you are locked out

Go to amazon.com/signin and look for the "Forgot password?" link below the password field. Click it. Amazon will ask you to enter the email address or phone number associated with your account.

Once you enter that information, Amazon sends a verification code to that email or phone. Check your inbox or text messages — the code usually arrives within one or two minutes. Enter the code on the screen, then create a new password. Your new password takes effect right away, and you can sign into Prime Video with it when ready.

Make sure your new password is at least 6 characters long. Amazon recommends mixing uppercase and lowercase letters, numbers, and symbols, though it does not require them. A longer password with variety is harder to guess.

How to change your password if you remember the current one

If you are already signed into your Amazon account and want to change your password for safety reasons, use the change function instead of the reset function. Sign in to amazon.com, go to Account & Lists in the top right, and select Your Account.

Look for Login & Security in the left menu. Click Edit next to "Password." Amazon will ask you to enter your current password to confirm it is really you, then ask you to create a new one. This step protects your account from someone who has briefly gained access to your computer or phone.

What to do if you cannot access your email or phone number

If the email address or phone number on your account no longer works — you changed providers, lost access to an old email, or the number was reassigned — you cannot complete the automated reset. Contact Amazon Customer Service through the "Contact Us" link at the bottom of amazon.com.

Amazon will ask you to verify your identity using information only the account owner would know: the name on the account, recent order details, the last four digits of a payment method, or other account history. This process can take a few hours to a few days depending on how much information you can provide. Have any old receipts or order confirmations handy.

Why Amazon does not show you your password

When you create a password, Amazon converts it into a scrambled form called a hash using a mathematical function that only goes one direction. Amazon stores the hash, not the actual password. When you sign in, Amazon hashes what you type and compares it to the stored hash. If they match, you are in.

This design means that even if someone broke into Amazon's systems, they would get hashes, not passwords. A hash cannot be reversed to get the original password back. It also means Amazon itself cannot look up your password and send it to you — the company literally does not have it. If you forget it, reset is the only option.

How to avoid losing access in the future

Write your password down in a physical notebook kept in a safe place, or use a password manager like Bitwarden, 1Password, or Dashlane. These programs store passwords in encrypted form on your device and can fill them in automatically when you sign in. You only have to remember one strong master password.

Turn on two-factor authentication for your Amazon account as well. This adds a second verification step — usually a code sent to your phone — even if someone learns your password. Go to Login & Security in Account Settings and look for "Two-Step Verification" or "Two-Factor Authentication." It takes about five minutes to set up and makes your account much harder to break into.

Frequently Asked Questions

Can Amazon send me my password by email?

No. Amazon does not store passwords in a form that can be read or sent back to you. The company can only help you create a new one through the reset process, which requires you to verify your identity using your email or phone number first.

What if I reset my password but still cannot sign in?

Wait a few minutes — sometimes the new password takes a moment to sync across Amazon's systems. If you still cannot sign in, make sure you are using the exact new password you just created, with correct capitalization and spacing. If you are still stuck, try the reset process again or contact Amazon Customer Service.

Does resetting my password sign me out on other devices?

Yes. When you reset your password, Amazon signs you out of all devices and apps using your account. You will need to sign back in on each device with your new password. This is a security feature to prevent unauthorized access.

Is it safe to use the same password for Amazon and Prime Video?

Prime Video uses your Amazon account to sign in, so you do not have a separate Prime Video password. Your Amazon password protects both. Use a unique password you do not use anywhere else — if one website is hacked, attackers often try that same password on other sites.

How often should I change my Amazon password?

Change it if you suspect someone has access to your account, if you used it on a website that was hacked, or if you have not changed it in over a year. You do not need to change it every month unless your organization requires it. A strong, unique password that you keep private is more important than frequent changes.