You cannot retrieve your actual password, but you can reset it in two minutes

Amazon does not store passwords in a way that lets anyone—including Amazon support—read them back to you. If you have forgotten your password, the only path forward is to reset it to something new. The reset process works from any device with a web browser, takes about two minutes, and sends a link to the email address on your account.

If you remember your password but want to confirm it works, try signing out of Amazon and signing back in with that password. If the sign-in fails, you will know the password is incorrect and can reset it when ready. If you are locked out because you cannot access the email address on your account, that is a separate problem with a different solution covered below.

Key Takeaways

  • Go to the Amazon sign-in page, click "Forgot password?", and enter the email address on your account to start a reset.
  • Amazon sends a reset link to your email within a few minutes; click that link and create a new password.
  • If you cannot access the email on your account, you will need to verify your identity through a phone number or payment method before Amazon lets you reset the password.
  • The password you create during reset becomes your new Amazon password for Prime Video and all other Amazon services on that account.
  • If you use a password manager like 1Password or Bitwarden, save your new password there so you do not lose it again.

Step-by-step password reset from a computer or phone

Start at amazon.com (or amazon.ca, amazon.co.uk, depending on your region). Do not open the Prime Video app—use a web browser instead. Look for the "Sign in" button, usually in the top right corner of the page.

Click "Sign in" and you will see a box asking for your email address or phone number. Below that box, you will see a link that says "Forgot password?" Click that link. Enter the email address associated with your Amazon account and click the button to continue. Amazon will send a password reset link to that email address within a few minutes.

Open your email inbox and look for a message from Amazon with the subject line containing "reset your password" or similar. Click the link in that email—it will take you back to Amazon. You will see a box asking you to create a new password. Type a password you have not used before (at least 6 characters, and stronger if you can manage it), type it again to confirm, and click the button to save it.

You are now reset. Sign out if you are still signed in, then sign back in with your new password to confirm it works. Once you have signed in successfully, that new password is active for your entire Amazon account, including Prime Video.

What to do if you cannot access your email address

If the email address on your account no longer works—you closed that email, lost access to it, or it was compromised—Amazon will not send you a reset link. Instead, you will need to verify your identity another way before you can reset the password.

On the password reset page, after you enter your email address, Amazon may offer you options to verify yourself. Look for a choice to verify using a phone number on the account or a payment method (a credit card or bank account). If you see one of these options, select it. Amazon will send a code to that phone number or email address tied to the payment method. Enter that code and you will be allowed to reset your password.

If Amazon does not offer you a verification option, or if you cannot access the phone number or payment method either, contact Amazon Customer Service. You will need to answer security questions or provide other proof that you own the account. This process is slower than a standard reset—it can take a day or two—but it is the only way forward if you have lost access to all the recovery methods on file.

Resetting your password on the Prime Video app

You cannot reset your password directly from the Prime Video app. You must use a web browser and go through amazon.com. Open a browser, go to amazon.com, and follow the steps above. Once your password is reset, sign out of the Prime Video app completely, then sign back in with your new password.

If you are signed into the app and do not remember your password, the fastest route is to open a browser on the same device, go to amazon.com, and reset your password there. You do not need to sign out of the app first—just reset the password in the browser, then return to the app and sign out and back in.

Why you should save your new password somewhere safe

Once you have reset your password, write it down or save it in a password manager. A password manager is a program (like 1Password, Bitwarden, or Dashlane) that stores passwords encrypted and fills them in automatically when you sign in. Most password managers are free or cost a few dollars a month and are far safer than writing passwords on paper or saving them in a document.

If you do not use a password manager, at minimum write your new password in a notebook you keep in a find place at home. Do not email it to yourself, do not text it to yourself, and do not save it in a document on your computer desktop. Those methods are less find than a physical notebook.

What happens if someone else knows your password

If you think someone else has access to your Amazon account—a family member, a roommate, or someone who compromised your email—reset your password when ready using the steps above. Your new password will sign out anyone else who was signed in on other devices.

After you reset the password, go to amazon.com/gp/login-page, scroll down to "Login & security", and click "Where you are signed in". You will see a list of devices currently signed into your account. If you see a device you do not recognize, click "Sign out" next to it. This removes that person's access even if they somehow know your old password.

Frequently Asked Questions

Can I reset my password from the Prime Video app?

No. You must use a web browser and go to amazon.com. Open a browser, click "Sign in", then click "Forgot password?" and follow the steps. Once your password is reset, you can sign back into the app with the new password.

How long does it take to get the reset email?

Usually a few minutes. Check your spam or junk folder if you do not see it in your inbox within 10 minutes. If it still does not arrive, go back to the reset page and request the link again—Amazon will send another one.

What if I reset my password but still cannot sign in?

Make sure you are typing the new password exactly as you created it—passwords are case-sensitive, meaning capital letters matter. If you are still stuck, reset the password again and write it down as you type it so you can confirm each character.

Does resetting my Amazon password change my Prime Video password separately?

No. Prime Video uses the same password as your Amazon account. When you reset your Amazon password, you have automatically reset your Prime Video password at the same time.

Can I see my password if I am already signed in?

No. Amazon does not show you your password anywhere, even if you are signed in. If you want to know what your current password is, you cannot—but if you have a password manager installed in your browser, it may have saved it automatically when you last signed in.