Where to find the business name setting
Your Facebook business name lives in your Page settings, not in your personal profile. If you manage a Facebook Page for your business, you can change the name from the settings menu without affecting your personal account or losing followers.
The name you see at the top of your Page — the one that appears in search results and on other people's screens — is what you are changing. This is different from your username (the part that comes after facebook.com/), which has stricter rules about how often you can change it.
Key Takeaways
- Go to your Page settings, click "Page Info," and find the business name field under the "General" section to make changes.
- Facebook requires you to wait 60 days between name changes on the same Page, so plan ahead if you need to rebrand.
- Your followers stay with your Page when you change the name — you do not lose them or have to start over.
- If Facebook rejects your name change, it is usually because the name violates their policies on symbols, numbers, or misleading claims.
- The name change takes effect when ready once Facebook approves it, though it may take a few minutes to show everywhere on the platform.
Step-by-step: changing your business name
Open your Facebook Page and look for the settings icon (a gear or three horizontal lines, depending on whether you are on desktop or mobile). Click it and select "Settings and privacy," then "Settings."
On the left side, click "Page Info." You will see a section labeled "General" with your current business name displayed. Click the pencil icon next to the name field to edit it. Type your new business name in the box that appears.
After you enter the new name, click "Review Change" or "Save" (the button label varies by device). Facebook will show you a preview of how the name will appear. If it looks correct, confirm the change. If Facebook shows an error message, read it carefully — it will tell you which part of the name violates their rules.
Once you confirm, the change is usually live within a few minutes. Your Page URL and username do not change automatically, so your followers can still find you at the same address.
What Facebook will and will not allow in a business name
Facebook has specific rules about what characters and words you can use in a business name. You can use letters, numbers, and common punctuation like hyphens, apostrophes, and periods. You cannot use excessive symbols, emojis, or repeated characters (like "ABC...XYZ" or "!!!"). Avoid all caps for the entire name unless it is an acronym like "IBM" or "NASA."
Your name cannot include misleading claims like "Official," "Verified," or "Certified" unless your business actually holds that status from a recognized body. You also cannot use another company's trademarked name or impersonate a public figure. If your business name includes a location (like "Sarah's Salon — Boston"), Facebook allows it, but the name must still be the actual name people use to find your business.
If Facebook rejects your name change, the rejection message will specify which rule you broke. Common reasons include too many numbers, symbols that look like spam, or a name that is too similar to another Page's name. Adjust the name based on the feedback and try again.
The 60-day waiting period between changes
Facebook limits how often you can change your Page name. You must wait 60 days after your last name change before you can change it again. This rule exists to prevent Pages from constantly switching names to evade enforcement or confuse followers.
If you try to change your name before 60 days have passed, Facebook will show you a message telling you when you will be able to change it next. Mark that date on your calendar if you know you will need to rebrand again soon. The 60-day clock resets each time you make a change, so plan your name changes strategically if you are going through a major rebrand.
What happens to your followers and posts when you change the name
Your followers do not go anywhere when you change your business name. Everyone who liked or followed your Page before the change will still be connected to it after. Your posts, photos, reviews, and all other Page history remain exactly as they were — nothing is deleted or hidden.
The change is purely cosmetic from your followers' perspective. They will see the new name the next time they visit your Page or see a post from you in their feed. If someone bookmarked your Page or saved a link to it, that link still works and takes them to the same Page under the new name.
Changing your username versus your business name
Your business name and your username are two separate things. The business name is what people see and read. The username is the short handle that comes after facebook.com/ — for example, facebook.com/sarahssalon. You can change your business name whenever you want (with the 60-day limit), but your username has different rules.
You can change your username once every 60 days, just like your business name. However, usernames have stricter character limits — they must be between 5 and 50 characters, contain only letters, numbers, periods, and underscores, and cannot have spaces. If you want to change your username to match your new business name, go to "Settings and privacy," then "Settings," then "Username" and follow the same process.
Many businesses keep their username the same even when they change their business name, because the username is what people type into the search bar and what appears in links. Changing both can confuse people who knew you by the old username. Think through whether you need to change both before you make the switch.
Troubleshooting a rejected name change
If Facebook rejects your name change and the reason is unclear, try removing any numbers or symbols and using only letters and spaces. Test with a straightforward version of your name first — you can always add details back in once you know the basic name is accepted.
If you believe Facebook rejected your name in error, you can appeal the decision. Look for a "Request Review" button in the rejection message. Click it and explain why you believe your name should be allowed. Facebook will review your appeal, though it may take several days to hear back.
If your Page name was changed by someone else (a hacked account, for example), go to "Settings and privacy," then "Settings," then "Page Roles" to see who has access to your Page. Remove anyone you do not recognize, then change your password and change the Page name back to what it should be.
Frequently Asked Questions
Will my followers see a notification when I change my business name?
No, Facebook does not send a notification to your followers when you change your Page name. They will see the new name the next time they visit your Page or see a post from you. If you want to tell them about the change, post an announcement on your Page explaining the rebrand.
Can I change my business name back to what it was before?
Yes, but you still have to wait 60 days between changes. If you changed your name and want to revert, you will need to wait 60 days from the date of the change before you can switch it back. Plan name changes carefully to avoid getting stuck with a name you do not want.
What if my business name has special characters or accents?
Facebook allows accented letters (like é, ñ, or ü) in business names. Special characters like &, @, and # are usually rejected. If your business name legitimately includes a special character, try using the word instead — for example, "Smith and Sons" instead of "Smith & Sons."
Does changing my business name affect my ads or promotions?
No, your ads and promotions stay active and connected to your Page. The ads will straightforward show your new business name to people who see them. You do not need to pause, restart, or edit any ads when you change your Page name.
Can I have different names on my Page and my personal profile?
Yes. Your personal profile name and your business Page name are completely separate. You can change one without affecting the other. Many people keep their personal name on their profile and use a business name on their Page.