You can change your Facebook Business Page name through your page settings, but Facebook limits how often you can do it

To change your Facebook Business Page name, go to your page, click Settings in the top menu, then select Page Info from the left sidebar. Find the Page Name field, click Edit, type your new name, and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere on Facebook.

Facebook allows you to change your page name once every 60 days. If you try to change it more frequently, you'll see a message telling you when you can make your next change. This limit exists to prevent spam and impersonation. If you need to change your name urgently and have already used your 60-day window, you'll have to wait until the timer resets.

Before you change your name, understand that your page URL (the web address people use to find you) may not update automatically. Your old URL will still work and redirect to your new page, but you may want to update any links you've shared on your website or other social media accounts to point to your current page address.

Key Takeaways

  • Change your page name by going to Settings, then Page Info, then clicking Edit next to Page Name.
  • Facebook limits name changes to once every 60 days, and you cannot bypass this restriction.
  • Your page URL may not change when your name does, so check your page address and update links elsewhere if needed.
  • Avoid names that impersonate other businesses or use special characters Facebook doesn't allow, as these will be rejected during the save process.
  • If you manage multiple pages, each page has its own 60-day timer, so you can change different pages on different schedules.

What names Facebook will and won't accept

Facebook has specific rules about what you can name your business page. Your page name must be the actual name of your business — not a slogan, tagline, or description. For example, if your business is called "Sarah's Bakery," that's your page name. You cannot use "Sarah's Bakery — Fresh Bread Daily" as your official page name, though you can add that description in your page's About section.

Facebook rejects names that include excessive punctuation, emojis, or special characters. Names with numbers are usually allowed if they're part of your actual business name (like "24 Hour Fitness"), but random numbers added for visibility will be rejected. Avoid using all capital letters, multiple exclamation marks, or repeated characters — these trigger Facebook's spam filters.

If your page name violates Facebook's policies, you'll see an error message when you try to save. The message usually tells you what's wrong — for instance, "This name doesn't follow our naming standards" or "This name is already in use." If you're unsure whether your new name will work, try saving it. If it fails, adjust your name and try again.

When your page name change affects your URL

Your page's web address (URL) is separate from your page name. When you first create a page, Facebook generates a URL based on your page name. If you change your page name later, your URL usually stays the same. For example, if your original URL was facebook.com/sarahsbakery, it will remain that way even if you rename your page to "Sarah's Artisan Bakery."

You can manually change your page URL once, but only if your page has at least 25 followers. To do this, go to Settings, then Page Info, find Page Address, and click Edit. Type your new URL and save. After you change it once, you cannot change it again, so choose carefully. Your old URL will redirect to your new one for a period of time, but eventually the redirect expires.

If you've shared your page URL on your website, business cards, or other marketing materials, changing it means updating all those places too. Many business owners keep their original URL even if they rename their page, because the redirect handles traffic automatically. Only change your URL if you have a strong reason — like rebranding your entire business.

How to handle page name changes during a rebrand

If you're rebranding your entire business, changing your Facebook page name is just one step. Before you change it, update your page's profile picture, cover photo, and About section to match your new brand. This way, when people visit your page after the name change, everything looks cohesive and intentional rather than confused.

Tell your followers about the change before or right after you make it. Post an announcement on your page explaining the rebrand and why you're making the change. This prevents confusion and helps people understand that it's the same business under a new name. Pin this post to the top of your page for a few days so new visitors see it when ready.

Update your page's About section, Business Hours, and Contact Information at the same time you change the name. If any of these details have changed as part of your rebrand, now is the time to update them. Consistency across all your page information makes your business look professional and trustworthy.

What to do if Facebook rejects your name change

If Facebook won't let you save your new page name, the most common reason is that the name violates their naming standards. Check that your name doesn't include excessive punctuation, numbers that aren't part of your business name, or special characters. Remove any emojis, extra spaces, or repeated characters and try again.

Another reason Facebook might reject your name is if someone else already has a page with that exact name. If this happens, you have a few options: you can add a descriptor in parentheses (like "Sarah's Bakery (Downtown Location)"), you can wait to see if the other page becomes inactive and gets removed, or you can choose a slightly different name that's unique to your business. Facebook's system is case-sensitive for some purposes but not others, so "Sarah's Bakery" and "sarah's bakery" are considered the same name.

If you believe Facebook is incorrectly rejecting a legitimate business name, you can appeal through Facebook's help center. Go to Settings, then Help & Support, and select Report a Problem. Describe your situation and Facebook will review it. This process can take several days, and there's no may provide Facebook will overturn their decision, but it's worth trying if you have a genuine business name that's being blocked.

Managing multiple business pages and name changes

If you manage more than one Facebook Business Page, each page has its own 60-day name-change timer. This means you can change one page's name, then when ready change another page's name without waiting. The timers are independent, so changing Page A doesn't affect when you can change Page B.

Use your page's Page Roles settings to see who else has permission to change the page name. Go to Settings, then Page Roles, to view all admins, editors, and moderators. Only people with Admin or Editor access can change the page name. If you have a team managing your pages, make sure only trusted people have these permissions, since a name change is visible to everyone and could confuse your audience if done without approval.

If you're managing pages for clients or multiple locations, keep a record of when each page's name was last changed. This helps you remember which pages are coming up on their 60-day window and plan any future rebrands. Some business owners use a straightforward spreadsheet to track this information across all their pages.

Frequently Asked Questions

Can I change my Facebook page name back to what it was before?

Yes, changing your name back counts as a new name change and uses your 60-day timer. If you changed your page name two weeks ago and want to revert, you'll have to wait 46 more days. Facebook treats every name change the same way, regardless of whether you're changing to something new or returning to an old name.

Will my followers see a notification when I change my page name?

Facebook doesn't send a specific notification about page name changes, but the change may appear in followers' feeds as a page update. Posting an announcement about your rebrand ensures everyone knows what happened. Without an announcement, some followers might not notice the change right away.

Does changing my page name affect my Facebook ads or promotions?

No, your ads and promotions continue to run normally after a name change. However, any ads that display your page name in the creative (the image or text of the ad itself) will show your old name until you edit those ads manually. Update your ad creative if you want it to reflect your new page name.

What if my business name has special characters or accents?

Facebook allows accented characters and some special characters if they're part of your actual business name — for example, "Café Marie" or "O'Brien's Pub." The key is that these characters must be legitimate parts of your registered business name, not added for decoration or visibility. If Facebook rejects your name, try removing the special characters and see if a simpler version is accepted.

Can I use a nickname or shortened version of my business name?

Your page name should match your official business name as it appears on your business registration or license. However, if your business is legally registered under a nickname or shortened name, you can use that. If you want to use a nickname that's not your official name, add it to your page's About section or create a separate username for your page instead.