Change your page name from the Settings menu

To change your Facebook page name, open your page, click the Settings icon in the top right corner, and select Settings from the dropdown. On the left sidebar, click General, then find the Page Name field. Type your new name and click Save Changes. Facebook processes most name changes within a few minutes, though some take up to 24 hours to appear across all your followers' feeds.

The Settings menu is the only official way to change your page name. Avoid third-party tools or browser extensions that claim to speed up the process — they cannot actually change your name faster and may compromise your page security.

Key Takeaways

  • Access your page name change through Settings > General > Page Name, then save your changes.
  • Facebook allows you to change your page name as often as you want, with no waiting period between changes.
  • Your page URL (the web address) may not update when ready when you change your name, but the visible name changes right away.
  • If you change your page name frequently, followers may have trouble finding you, so plan name changes strategically.
  • You cannot change a page name to one that is already in use by another active page on Facebook.

What happens to your page URL when you change the name

Your page's web address (URL) and your page name are two separate things. When you change your page name, the visible name updates when ready, but Facebook does not automatically update your URL to match. If your old URL was facebook.com/oldpagename, it stays that way even after you rename the page.

You can manually change your URL through Settings > General > Page Address (or Page URL, depending on your Facebook version). Click Edit next to the URL field and type a new address. Facebook allows you to change your custom URL once every 30 days. The new URL becomes active right away, but the old one will redirect to your page for a limited time before it stops working.

Restrictions on page names and when changes fail

Facebook has rules about what you can name a page. Your new name cannot be identical to another active page's name, cannot contain excessive symbols or numbers, and cannot impersonate a real person or organization without permission. If you try to change your name to something that violates these rules, Facebook will reject the change and show you an error message explaining why.

If your name change fails, read the error message carefully — it usually tells you exactly what rule you broke. Common reasons include using a name that another page already has, including too many numbers or special characters, or using a name that looks like you are impersonating a public figure. Try a slightly different version of the name you want, or choose a new name that follows Facebook's guidelines.

How your followers see the name change

When you change your page name, your existing followers see the new name the next time they visit your page or see your posts in their feed. The change does not send a notification to followers — they straightforward notice the new name when they encounter your page. If people have bookmarked your old page URL, that bookmark will still work and redirect them to your page under the new name.

If you change your page name frequently, some followers may lose track of you because they search for the old name and cannot find you. Before making a name change, consider posting an announcement on your page so followers know to look for the new name. This is especially important if your page has a large audience or if people follow you for a specific business or service.

Changing your page name after a business rebrand

If your business is rebranding and you need to change your page name to match, do this during a time when you are actively posting and engaging with followers. Update your page name, then post an announcement explaining the rebrand. Include your new page name in the post so followers searching for you can find the announcement and confirm they are on the right page.

Update your page description, profile picture, and cover photo to match your new branding at the same time you change the name. This makes the rebrand feel intentional and complete, and helps followers recognize that the change is official. If your business has a website, update the link to your Facebook page there as well so new visitors land on your page under the correct name.

Undoing a name change or reverting to an old name

Facebook does not have an undo button for name changes, but you can change your name back to a previous one whenever you want. If you changed your page name and now want to revert, straightforward go back to Settings > General > Page Name and type your old name. As long as no other page has claimed that name in the meantime, you can use it again.

If another page has taken your old name while you were using a different one, you will not be able to use that name again. In this case, choose a new name or contact Facebook Support to explain the situation. Facebook Support cannot force another page to give up a name, but they can review cases where a page may be impersonating you or using your name without permission.

Frequently Asked Questions

Can I change my page name as many times as I want?

Yes, Facebook does not limit how often you can change your page name. You can change it every day if you want. However, changing your name frequently can confuse your followers and make your page harder to find, so most pages change their names only when necessary.

Will changing my page name affect my followers or likes?

No. Your follower count, likes, posts, and all other page data stay exactly the same when you change your name. Only the visible name changes — everything else remains connected to your page.

What if I want to change my page name but someone else has that name?

You cannot use a name that another active page already has. Choose a different name, or try adding a location, descriptor, or number to make your desired name unique. For example, if "Jane's Bakery" is taken, you could use "Jane's Bakery Portland" or "Jane's Bakery Co."

Do I need to change my page URL when I change my page name?

No, changing your page name does not require you to change your URL. However, you may want to update your URL to match your new name so the web address makes sense. You can change your custom URL once every 30 days through Settings > General > Page Address.

How long does it take for my new page name to show up everywhere?

Your new page name appears on your page when ready, but it may take up to 24 hours to show up in all places where your page appears, such as search results, your followers' feeds, and external websites that display your page information.