Where to find the page name settings

Open Facebook and go to your page. At the top, you'll see your page name. Click the down arrow next to your page name (it's in the upper right area of your page header), then select Settings. On the left side menu, click General. The page name field appears near the top of this section.

If you're on a phone or tablet, tap the three horizontal lines (the menu icon) at the bottom right, scroll down to your page, and tap it. Then tap the three dots in the upper right corner and select Settings. Tap General, and you'll see the page name field.

Key Takeaways

  • You can change your page name from the General settings section, which you reach through the Settings menu on your page.
  • Facebook limits how often you can change your page name — usually once every 60 days for established pages, though new pages may have different rules.
  • The name you choose must follow Facebook's naming rules: no all-caps text, no repeated characters, and no symbols that look like letters.
  • If you've changed your page name recently, you may need to wait before making another change.
  • Your page URL (the web address) may not update when ready when you change the name, but it will eventually sync.

What the name field accepts and rejects

Facebook has specific rules about what you can type in the page name field. You cannot use all capital letters for the entire name — "COFFEE SHOP" will be rejected, but "Coffee Shop" or "coffee shop" will work. You also cannot repeat the same character many times in a row, so "Cooooffee" won't be accepted.

Avoid symbols that look like letters, such as using the number 0 instead of the letter O, or the number 1 instead of the letter I. Emojis, special characters like &, @, or #, and numbers in place of letters will cause Facebook to reject your submission. Stick to regular letters, numbers used as actual numbers, spaces, hyphens, and apostrophes.

The 60-day waiting period between changes

Once you change your page name, Facebook prevents you from changing it again for 60 days. This rule applies to most pages that have been around for a while. If you see a message saying you cannot change your name right now, it means you've already made a change within the last 60 days.

New pages sometimes have different rules — you may be able to change the name more frequently when your page is brand new. If you're unsure whether your page is subject to the 60-day rule, try making the change. Facebook will tell you if you need to wait.

How your page URL changes (or doesn't)

Your page has two addresses: the name that appears at the top of your page, and the URL (web address) that people use to find you. When you change your page name, the display name updates right away. The URL may take longer to update — sometimes a few hours, sometimes a few days.

If you've set up a custom URL for your page (something like facebook.com/yourpagename instead of facebook.com/pages/your-page/123456789), changing your page name will not automatically change your custom URL. You would need to change the custom URL separately in the same General settings section if you want them to match.

What happens to posts and tags after you change the name

All your old posts stay on your page with the same content — changing the page name does not delete or alter anything you've posted. People who tagged your page in their posts will see the new page name when they look at those posts.

If people have bookmarked or saved your old page URL, those links will still work and will redirect to your page under the new name. Followers and subscribers will automatically see your new name the next time they visit your page.

Reasons Facebook might reject your name change

If you submit a new name and Facebook rejects it, the most common reason is that the name violates one of their formatting rules — all caps, repeated characters, or symbols used as letters. Another reason is that you've already changed your name within the last 60 days and need to wait.

Facebook also rejects names that are identical to another page's name, or names that include words they consider misleading or against their policies. If your submission is rejected, Facebook usually shows you why. Read the message carefully and adjust your name accordingly before trying again.

Changing your page name on different devices

The process is the same whether you use a computer, phone, or tablet, but the menu locations are slightly different. On a computer, use the down arrow next to your page name at the top. On a phone or tablet, use the three-line menu icon and then the three dots in the upper right corner of your page.

If you're having trouble finding the settings on your phone, make sure you're viewing your page (not your personal profile). Scroll to the top and look for the menu options. If the page name field doesn't appear in General settings, try refreshing the app or logging out and back in.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, you can change it back, but you still have to wait 60 days between changes. If you changed your name and want to revert, you'll need to wait until the 60-day period is over before you can make another change.

What if someone else already has the name I want?

Facebook does not allow two pages to have the exact same name. If the name you want is taken, you'll need to choose something different. You can add a descriptor, location, or number to make your name unique — for example, "Coffee Shop Boston" instead of "Coffee Shop."

Will changing my page name affect my followers or subscribers?

No. Your followers and subscribers will see your new name automatically when they visit your page. They don't have to do anything, and they won't be unsubscribed or unfollowed because of a name change.

How long does it take for the URL to update after I change the name?

Usually a few hours to a few days. The page name updates when ready, but the URL can lag behind. If your old URL still works, don't worry — it will redirect to your page under the new name.

Can I use special characters or emojis in my page name?

No. Facebook only accepts letters, numbers, spaces, hyphens, and apostrophes. Emojis, symbols like & or @, and numbers used in place of letters will be rejected.