How to Change Your Linktree URL to Match Your Brand

Change your Linktree URL in your account settings

Your Linktree URL is the web address people visit to see all your links. It appears as linktree.com/yourname by default. To change it, log into your Linktree account, go to Settings, and look for the "Profile URL" or "Username" field. Type the new URL you want, check that it is available, and save. The change takes effect when ready — any old links stop working, so update your social media bios before you tell people about the change.

Linktree lets you use letters, numbers, hyphens, and underscores in your URL. You cannot use spaces or special characters like &, %, or @. Keep it short and straightforward to type. If the URL you want is already taken, Linktree will tell you and suggest alternatives.

The URL you choose does not have to match your username on Instagram, TikTok, or other platforms, but it helps people find you. If your Instagram handle is @sarah_designs but your Linktree is linktree.com/sarahdesigns, visitors might get confused about whether they are on the right profile.

Key Takeaways

Your Linktree URL changes in Settings under Profile URL or Username, and the change is live when ready.
Update your social media bios and any other places you have posted the old URL before you change it, because old links will no longer work.
Use only letters, numbers, hyphens, and underscores — no spaces or special characters.
Matching your Linktree URL to your social media handle makes it easier for people to find you across platforms.
If your preferred URL is taken, Linktree suggests alternatives you can use instead.

Update your social media bios before changing the URL

Before you change your Linktree URL, write down every place you have posted the old one. Check your Instagram bio, TikTok bio, Twitter profile, YouTube channel description, email signature, and any website you own. If you have posted it in captions, pinned posts, or stories, those do not need updating — people will just see a broken link and move on. But bios are where people look first, so those matter most.

Change your bios to the new URL at the same time you change it in Linktree, or do it just before. The delay between when you change the URL and when you update your bios is the window where people might click the old link and get an error. If you have a large following, do the bios first, then change Linktree within an hour. If you have a small following, the order matters less.

Choose a URL that matches your brand or name

Your Linktree URL is part of how people remember you. If you are a freelancer or creator, use your real name or your business name. If you are linktree.com/jsmith, people will not remember that. If you are linktree.com/jennifersmith or linktree.com/smithdesignco, they will. Short is better than long — linktree.com/jen is easier to type than linktree.com/jennifer_elizabeth_smith.

If your name is common or already taken, add what you do. linktree.com/jen_photography or linktree.com/jen_writes tells people what to expect. Avoid numbers and dates unless they are part of your actual brand — linktree.com/jen2024 looks temporary and will feel outdated next year.

Test the URL by saying it out loud or texting it to a friend. If you have to spell it out letter by letter, it is too complicated. The goal is for someone to hear it once and type it correctly the first time.

Handle URL changes if you rebrand or change your name

If you rebrand your business or change your personal name, you will need a new Linktree URL. Change it the same way you would any other time — go to Settings, update the Profile URL, and save. Then update all your social media bios and any other places the old URL appears.

The old URL becomes available for someone else to claim after you change it. If you think you might want it back later, do not change it. If you are certain you are moving on, go ahead. You cannot reserve an old URL or keep it inactive.

What to do if your preferred URL is already taken

Linktree will not let you use a URL that someone else has claimed. When you type it in and it is taken, you will see a message saying so. Linktree sometimes suggests similar URLs you can use instead — adding a number, a hyphen, or a word related to what you do.

If the URL you want is taken and you really need it, you have a few options. You can ask the person who has it to release it, but Linktree does not have a process for this and they are unlikely to help. You can choose a different URL that is close to what you wanted. Or you can use a custom domain — if you own a website, you can point your Linktree to yourname.com instead of linktree.com/yourname. This requires a paid Linktree plan and some technical setup, but it gives you full control.

Use a custom domain if you own a website

If you own a website or domain name, you can use it as your Linktree URL instead of linktree.com/yourname. This requires a Linktree Pro or higher plan and takes a few extra steps. You log into your domain registrar (the company where you bought the domain), find the DNS settings, and point it to Linktree's servers. Linktree has instructions for popular registrars like GoDaddy, Namecheap, and Google Domains.

A custom domain looks more professional and gives you control over the URL. If you own yourname.com, your Linktree becomes yourname.com instead of linktree.com/yourname. This is especially useful if you already have a website and want all your links in one place, or if the Linktree URL you want is taken.

Setting up a custom domain takes 15 minutes to an hour depending on your registrar. If you have never done it before, Linktree's help articles walk you through it step by step. If you get stuck, Linktree's support team can help you troubleshoot.

Frequently Asked Questions

Can I change my Linktree URL more than once?

Yes, you can change it as many times as you want. Each time you do, the old URL stops working and becomes available for someone else to claim. Update your social media bios and anywhere else you posted the old URL so people do not click a broken link.

What happens to my links if I change my URL?

Your links stay the same. Only the web address changes. If you had 10 links before, you still have 10 links after. People just visit the new URL to see them instead of the old one.

Can I use capital letters in my Linktree URL?

Linktree converts capital letters to lowercase automatically. If you type JenSmith, it becomes jensmith. This does not affect how it works — linktree.com/jensmith and linktree.com/JenSmith go to the same place.

How long does it take for a URL change to go live?

The change is live when ready after you save it. You can visit the new URL right away. Old links stop working right away too, so update your bios as soon as you change it.

Can I get my old Linktree URL back if I change it?

Not directly. Once you change your URL, the old one becomes available for someone else. If you want it back later, you would have to ask whoever claimed it to release it, which is unlikely. Choose your URL carefully before you change it.

This guide is for general information only and is not medical, financial, legal, or other professional advice. For decisions specific to your situation, consult a qualified professional. See our Editorial Policy.