What Linktree does and why you'd use it

Instagram lets you put one clickable link in your profile — the URL field under your bio. Linktree is a free tool that turns that single link into a landing page with multiple links underneath. When someone clicks your Instagram bio link, they land on a page showing all your links at once: your website, YouTube channel, online store, newsletter signup, or anything else you want to direct people to.

Without Linktree, you have to choose which single destination matters most and change it whenever your priorities shift. With Linktree, you post once and your followers see all your links without you having to update your bio repeatedly.

Key Takeaways

  • Linktree is a free service that creates a straightforward landing page holding multiple links, which you then paste into your Instagram bio URL field.
  • You sign up at linktree.com, create your page by adding links and customizing the appearance, then copy the Linktree URL into your Instagram profile.
  • Your Linktree page updates when ready when you add, remove, or reorder links — you do not have to touch your Instagram bio again.
  • Linktree tracks how many people click each link, so you can see which destinations your followers actually visit.

Creating your Linktree account

Go to linktree.com and click the "Sign up free" button. You can sign up with your email address, Google account, or Instagram account. Using your Instagram account is fastest because Linktree will already know your username and profile picture.

After you sign up, Linktree asks you to choose a username for your Linktree page. This becomes part of your Linktree URL — for example, linktree.com/yourname. Use something straightforward and memorable, ideally matching your Instagram handle so followers recognize it. You can change this later if you need to.

Adding links to your Linktree page

Once you are logged in, you see a blank Linktree page with a button that says "Add link" or a plus icon. Click it to add your first link. A form appears asking for two things: the title (what people see on the button) and the URL (where the button sends them).

Type a clear title like "My Website", "YouTube Channel", "Shop", or "Newsletter" — something that tells people what they are clicking. Then paste the full URL in the second field. Repeat this for every link you want to include. You can add as many as you need.

Linktree shows your links in the order you add them, but you can drag and reorder them anytime. Put your most important link at the top.

Customizing your Linktree appearance

Linktree lets you change colors, fonts, and background to match your Instagram aesthetic. Look for a "Appearance" or "Customize" section in your Linktree dashboard. You can pick a background color, upload a custom background image, change the button color, and adjust text colors.

You can also add a profile picture and a short bio at the top of your Linktree page. This helps people confirm they are on the right page when they click your Instagram link. None of these changes affect your Instagram profile — they only change how your Linktree page looks.

Copying your Linktree URL to Instagram

Once your Linktree page is set up, find your Linktree URL. It usually appears at the top of your dashboard or in a "Share" section. It looks like linktree.com/yourname. Copy this entire URL.

Open Instagram on your phone or computer, go to your profile, and tap "Edit profile". Find the "Website" or "URL" field and paste your Linktree URL there. Save your changes. Your Instagram bio now shows that link, and anyone who clicks it lands on your Linktree page with all your links visible.

Updating your links without touching Instagram

The main advantage of Linktree is that you never have to edit your Instagram bio again. If you want to add a new link, remove an old one, or change the order, log into Linktree and make the change. It takes effect when ready — your followers see the updated page the next time they click your Instagram bio link.

This is especially useful if you run promotions, launch new projects, or change what you want to promote. You can swap out links as often as you need without logging into Instagram or asking followers to update anything.

Tracking which links people actually click

Linktree's free version shows you basic click counts for each link. Log into your Linktree dashboard and look for an "Analytics" or "Stats" section. You see how many people clicked each link, which helps you understand what your followers care about most.

This information is useful for deciding which links to keep prominent and which to move down the page. If one link gets far more clicks than others, you might want to move it to the top or add similar content.

Frequently Asked Questions

Do I need to pay for Linktree?

No. Linktree's free version includes everything described here: unlimited links, basic customization, and click tracking. Linktree offers paid plans with more advanced features like custom domains and detailed analytics, but the free version works well for most people.

Can I use Linktree on other platforms besides Instagram?

Yes. You can put your Linktree URL in the bio of TikTok, Twitter, YouTube, or any other platform that lets you add a link. The same Linktree page works everywhere, so you only maintain one set of links.

What happens if I delete my Linktree account?

Your Linktree page disappears, and anyone clicking your Instagram bio link gets an error. If you stop using Linktree, remove the Linktree URL from your Instagram bio and replace it with a direct link to wherever you want people to go instead.

Can I use my own domain name instead of linktree.com?

The free version uses linktree.com/yourname. Paid plans let you use your own domain, like yourname.com, but this costs extra. For most people, the free Linktree URL is fine.

How long does it take for changes to show up?

Changes to your Linktree page appear when ready. If you add a link, remove one, or reorder them, the changes are live as soon you save them. Your followers see the updated page the next time they click your Instagram bio link.