You can change your Facebook page name directly from the page settings, and it takes about two minutes

Facebook lets you rename a page you manage through the Settings menu. The process is straightforward: go to your page, click Settings, find the Page Name field under General, and type the new name. Facebook will ask you to confirm the change, and it goes live when ready. You can change your page name as often as you want, though Facebook does watch for patterns that look like spam — frequent name changes to unrelated topics may trigger a review.

The one real limit is that you cannot use a name that violates Facebook's policies. Names that impersonate real people, include excessive symbols or numbers, or claim false credentials (like "Official" when you are not) will be rejected. If your page is verified with a blue badge, you may have fewer options, since verified pages are held to stricter naming standards.

Key Takeaways

  • Open your Facebook page, click Settings in the top menu, and look for Page Name under the General section to edit it directly.
  • Facebook rejects names that impersonate people, use excessive symbols, or falsely claim official status, so check the policies before you submit.
  • Your new name takes effect when ready once you confirm it, and you can change it again anytime without penalty.
  • If your page is verified, Facebook may restrict what names you can use to prevent confusion with the real person or organization you represent.
  • Changing your page name does not affect your page URL unless you also update that separately through the Page Info section.

Finding the Page Name Setting

Start by opening the Facebook page you manage. At the top of the page, you will see a menu bar with options like About, Posts, and Settings. Click Settings — it is usually the last option on the right.

Once you are in Settings, look at the left sidebar. You will see categories like General, Messaging, and Templates. Click General. The Page Name field appears near the top of this section, usually above the Page Category field. If you do not see it when ready, scroll down slightly — the layout can vary depending on whether your page is a business, creator, or community page.

Editing and Confirming Your New Name

Click directly on the Page Name field to edit it. The current name will be highlighted. Delete the old name and type the new one. As you type, Facebook may suggest related names or show you if the name is already taken by another page.

Once you have typed the new name, click outside the field or press Enter. Facebook will show a confirmation dialog asking you to verify the change. Read the message carefully — it will tell you if there are any issues with the name you chose. If everything looks correct, click Confirm or Save. Your new page name is now live.

What Names Facebook Will Reject

Facebook has specific rules about what page names are allowed. You cannot use a name that impersonates a real person, even if you add words like "Fan Page" or "Tribute" — Facebook considers this misleading. You also cannot claim official status unless you actually represent that person or organization. A page called "Official Nike Store" will be rejected unless you work for Nike.

Names with excessive numbers, symbols, or repeated characters are also rejected. Something like "B00K5T0R3!!!" or "***PIZZA***" will not pass. Facebook is trying to prevent pages that look like spam or scams. If your name is rejected, the error message will tell you which rule it violates. Adjust the name and try again.

How Page Name Changes Affect Your URL and Visibility

Changing your page name does not automatically change your page URL. Your URL is the web address people use to find your page — something like facebook.com/yourpagename. If you want to change that too, you need to do it separately in the Page Info section, not in Settings. Click About on your page, then scroll to the bottom and look for the Username field.

Your followers will not lose access to your page when you change the name. They will still see your page in their feed and in their list of liked pages. However, if people have bookmarked your old page name or shared links to it, those links will still work — Facebook redirects old page names to the new one for a period of time. Search results may take a few days to update with your new name.

Changing Your Page Name if It Is Verified

If your page has a blue verification badge, Facebook restricts what names you can use. Verified pages represent real people, brands, or organizations, so the name must match the official name of whoever or whatever the page represents. You cannot add extra words, change the spelling, or use nicknames.

If you need to change a verified page name, the new name must still match the official name of the person or organization. If the official name has changed — for example, a business rebranded — you will need to update your official documentation with Facebook to reflect that change. Contact Facebook's support team through your page settings if you are unsure whether your new name will be allowed.

Troubleshooting Name Change Problems

If you see an error message when you try to save your new name, Facebook is telling you the name violates one of its policies. The message will specify which rule — impersonation, false claims, spam-like formatting, or something else. Read the message, adjust your name, and try again. Most rejections are straightforward to fix by removing symbols, numbers, or misleading words.

If you cannot find the Page Name field in Settings, you may not have admin access to the page. Only page admins and editors can change the page name. If you are supposed to have that access, check that you are logged into the correct Facebook account. If you are still stuck, try refreshing the page or using a different browser.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. There is no limit to how many times you can change your page name. You can switch back to an old name anytime. However, if you change your name very frequently — multiple times in a short period — Facebook may flag your page for review to make sure you are not trying to evade policies or confuse people.

Will my followers be notified when I change my page name?

No, Facebook does not send a notification to your followers when you change your page name. However, they may notice the change if they visit your page or see it in their feed. Some people do post an announcement on their page to let followers know about the change, especially if the old name was well-known.

What is the difference between changing my page name and my username?

Your page name is the display name people see at the top of your page. Your username is the web address — the URL. You can change both separately. The page name can be longer and include spaces, but the username is shorter and uses only letters, numbers, and periods.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like hyphens and apostrophes, but not symbols like asterisks, exclamation marks, or emojis. Excessive punctuation will be rejected. Stick to letters, numbers, spaces, and basic punctuation if you want your name to be accepted.

How long does it take for the new page name to show up everywhere on Facebook?

Your new page name appears when ready in your page settings and on your page itself. However, it may take a few hours to a few days to update in search results, other people's friend lists, and Facebook's recommendation systems. During that time, both the old and new names may appear in different places.