The quickest way to change a Facebook page name
To change your Facebook page name, go to your page, click Settings in the top menu, then select Edit Page Info from the left sidebar. Find the Page Name field, type the new name, and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere Facebook displays it.
You can change your page name as many times as you want, but Facebook limits how often you can do it. If you change the name and then try to change it again within a short window, you may see a message saying you need to wait. The exact waiting period varies, but it is usually a few days. This limit exists to prevent spam and impersonation.
The name change affects how your page appears in search results, in followers' feeds, and on your page itself. Any links people shared before the change will still work — Facebook redirects them to your new page automatically. Your page's web address (the URL) may or may not change depending on whether you have a custom URL set up.
Key Takeaways
- Change your page name through Settings > Edit Page Info > Page Name, then save.
- Facebook limits how often you can change the name, usually requiring a few days between changes.
- Old links to your page continue to work after you change the name because Facebook redirects them.
- If your page has a custom URL, the web address stays the same even though the display name changes.
- Followers see the new name in their feeds and notifications once the change processes.
What happens to your page URL when you change the name
Your page's web address and your page's display name are two separate things. The display name is what people see when they visit your page or search for it. The web address (URL) is the link itself — something like facebook.com/yourpagename.
If you have not set up a custom URL, your page URL is based on your page ID, a number Facebook assigns when you create the page. Changing the display name does not change this ID, so the URL stays the same. If you have claimed a custom URL — a shorter, branded web address — that also does not change when you change the display name. The custom URL is locked to your page ID, not to the name you display.
This separation is useful because it means old links keep working. If someone shared a link to your page before you changed the name, that link still points to your page. Facebook knows the page ID has not changed, so it shows the page with the new name.
When you cannot change your page name right away
Facebook enforces a cooldown period between name changes. The exact length varies, but you typically cannot change the name again for several days after your last change. If you try to change it and see a message saying you need to wait, that is why.
This limit applies to the page itself, not to individual people. If two people manage the same page, they both hit the same cooldown. If one manager changes the name, the other manager cannot change it again until the waiting period ends.
There is no way to bypass this cooldown. If you made a mistake with the name change, you have to wait out the timer. Plan your name change carefully so you do not need to reverse it when ready.
Changing the page name versus changing the page category
Your page name and your page category are different fields. The page name is the title people see. The category is what type of page it is — for example, "Local Business," "Creator," "Community," or "Brand." You can change both, but they work differently.
To change the category, go to Settings > Edit Page Info and look for the Category field. You can change this more frequently than you can change the name. The category affects how Facebook sorts your page and what features are available to you. For instance, a "Creator" page has different tools than a "Local Business" page.
If you change the category, your page name stays the same. If you change the name, the category stays the same. You can do both in one visit to Edit Page Info, but they are separate changes.
How followers see the name change in their feeds
When you change your page name, followers do not get a notification that says "this page changed its name." Instead, they straightforward see the new name the next time they encounter your page — in their feed, in search results, or when they visit directly.
If your page posts something after the name change, the post will show the new page name. Older posts still show the name that was current when you posted them, so a post from before the change will display the old name. This is how Facebook keeps the historical record accurate.
If you want to tell followers about the name change, you can post an announcement on your page. This is especially important if the name change is significant — for example, if you renamed a business or rebranded a community. A post gives people context and helps them understand why the page looks different.
Restrictions on what you can name your page
Facebook has rules about what names are allowed. You cannot use a name that impersonates someone else, infringes a trademark, or violates Facebook's community standards. You also cannot use certain symbols or excessive punctuation.
If you try to change your page name to something that breaks these rules, Facebook will reject the change and show you an error message. The message usually explains what the problem is — for example, "This name may not be available" or "This name violates our policies." If you see this, choose a different name that does not conflict with the rule.
Names that are too similar to existing pages or public figures may also be rejected. Facebook tries to prevent confusion and impersonation. If your page is a fan page or tribute page, you may need to make that clear in the name itself — for example, "Fans of [Person Name]" rather than just the person's name.
What to do if you cannot find the Edit Page Info option
If you do not see Edit Page Info in your Settings menu, you may not have the right permissions. Only people with the Admin or Editor role on the page can change the page name. If you are a Moderator or Analyst, you can see the page settings but cannot edit the name.
Ask the page Admin to change the name for you, or ask them to promote you to Editor. If you are the only person who manages the page and you still cannot find the option, try logging out and logging back in, or try using a different browser. Sometimes Facebook's interface takes time to load all options.
If you are on a mobile device, the Settings menu may be organized differently. Look for a three-line menu icon (hamburger menu) at the bottom or top of the screen, then navigate to Settings from there. The steps are the same, but the layout is different on phones and tablets.
Frequently Asked Questions
Can I change my page name back to what it was before?
Yes, you can change it back, but you have to wait through the cooldown period first. If you changed the name and when ready regretted it, you cannot fix it right away. Wait a few days, then change it back to the original name.
Do people who liked my page before the name change still follow it?
Yes. Changing the page name does not affect who follows your page. All your followers stay followers, and they continue to see your posts in their feed. The name change is cosmetic — it does not alter the underlying page or its audience.
If I change the page name, do old posts disappear?
No. All your old posts stay on the page. They are still there, still visible, and still show the name that was current when you posted them. The page history remains intact.
Can I use special characters or emojis in my page name?
Facebook allows some special characters, but not all. Emojis are generally not allowed in page names. Stick to letters, numbers, spaces, and common punctuation like hyphens or apostrophes. If you try to use a character Facebook does not allow, you will see an error when you try to save.
What if someone else already has the name I want?
Facebook allows multiple pages to have the same name. Two different pages can both be called "Community Garden" or "Local News." The page ID keeps them separate. However, if the name is too similar to a well-known brand or public figure, Facebook may reject it to prevent impersonation.