How to rename your Facebook page

You can change your Facebook page name directly from your page settings. Open the page you manage, click the three-line menu icon in the top right, select Settings and privacy, then Settings. Find Page info in the left menu and click it. Your page name appears near the top — click the pencil icon next to it, type the new name, and click Save changes. The change takes effect when ready.

Facebook allows you to change your page name once every 28 days. If you changed it recently and see a message saying you must wait, you will need to come back after that 28-day window closes. This limit exists to prevent confusion and spam, since page names are how people find and follow you.

The process is the same whether you manage a business page, community page, or personal brand page. You do not need to contact Facebook support unless the change fails or you see an error message.

Key Takeaways

  • Change your page name through Settings and privacy > Settings > Page info, then click the pencil icon next to your current name.
  • Facebook enforces a 28-day waiting period between name changes, so plan ahead if you need to rebrand quickly.
  • Your page URL may not update when ready to match your new name, but the display name changes right away.
  • If your page has a custom URL (like facebook.com/yourname), you will need to change that separately in the same Settings menu.

What happens to your page URL when you change the name

Your page's display name and its URL are two separate things. When you change the display name through Page info, people see the new name when ready on your page and in search results. However, your page URL — the web address people use to visit your page — does not change automatically.

If your page has a custom URL (like facebook.com/yourcompanyname), you can change it separately. Go to Settings > Page info and scroll to find Page address. Click the pencil icon next to it and type a new custom URL. You can only change this once every 28 days as well. If you have not set up a custom URL yet, Facebook assigns you a default one based on your page ID, and you can create a custom one the first time you visit this section.

The old URL still works after you change it — Facebook redirects people who use the old address to your new one. This means links shared before the change will not break.

Restrictions on what you can name your page

Facebook has rules about what names are allowed. You cannot use a name that impersonates someone else, contains excessive symbols or numbers, or looks like spam. You also cannot use a name that violates Facebook's community standards — for example, names that promote violence or hate speech will be rejected.

If you try to change your name and Facebook rejects it, you will see a message explaining why. Common reasons include using too many numbers, using symbols in ways that look like spam, or using a name that is too similar to a well-known person or brand without permission. Try a simpler version of the name or remove symbols and numbers.

If your page represents a real business, organization, or public figure, Facebook may require you to use the official name. You can add a subtitle or description in your page bio if you want to include additional context.

Changing your page name on mobile

The process on a phone or tablet is nearly identical to the desktop version. Open the Facebook app, go to your page, and tap the three-line menu at the bottom right. Tap Settings and privacy, then Settings. Scroll down to Page info and tap it. Your page name appears at the top with a pencil icon — tap it, type your new name, and tap Save.

Make sure you are logged into the account that manages the page. If you manage multiple pages, Facebook will show you a list when you tap your profile picture — select the correct page before going to settings.

What your followers see when you change the name

When you change your page name, your followers do not receive a notification. They will see the new name the next time they visit your page or see your posts in their feed. If your page is very large and well-known, the change may be noticeable to people who follow you regularly, but Facebook does not announce name changes to your audience.

Your past posts keep the old page name attached to them — Facebook does not retroactively update the author name on old content. New posts will show your updated page name. This is why it is important to choose a name you plan to keep, since changing it frequently can confuse people who follow your content over time.

If you need to change your name again soon

If you changed your page name recently and need to change it again, you will have to wait until 28 days have passed since your last change. There is no way around this limit — Facebook does not make exceptions. If you made a mistake or chose a name you regret, you have to wait out the 28-day period.

Plan your page name carefully before you make the change. Think about whether the name will still make sense in a few months, whether it is straightforward for people to spell and remember, and whether it accurately describes what your page is about. A name that works for your page now is worth the wait.

Frequently Asked Questions

Can I change my page name if I do not manage the page?

No. Only people with admin or editor access to the page can change its name. If you follow the page but do not manage it, you cannot make changes. Ask the page owner or someone with admin access to change it for you.

What if Facebook says my new name violates community standards?

Facebook rejected the name because it contains content that breaks their rules — usually hate speech, violence, or impersonation. Try a different name that is more straightforward. If you believe the rejection was a mistake, you can appeal through the Settings menu, though Facebook rarely overturns these decisions.

Does changing my page name affect my followers or likes?

No. Your followers, likes, posts, and all other page data stay exactly the same. Only the name that appears on your page changes. People who follow you will continue to follow you under the new name.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not all. Avoid excessive symbols, numbers, or characters that look like spam. Emojis sometimes work, but Facebook may reject them if they make the name hard to read or search for. Stick to letters and basic punctuation for the best results.

How long does it take for the name change to show everywhere on Facebook?

The change appears on your page when ready, but it may take a few hours to update everywhere else on Facebook — in search results, in your followers' feeds, and in other places where your page name appears. This is normal and not something you can speed up.