What you need to know before changing your page address

Your Facebook page has a web address — the URL that appears in the browser when someone visits your page. This address can be changed, but only once per page, and the change is permanent. After you change it, the old address stops working and redirects to your new one for a limited time. If you change your mind later, you cannot change it back to the original address, and you cannot reuse an address you have already used on that page.

You need to be an admin of the page to make this change. The page must also have at least 25 followers before Facebook will let you create a custom address. If your page is brand new, you will need to wait until it reaches that threshold.

The address you choose must be between 5 and 50 characters long, can include letters, numbers, and periods, and cannot include spaces or special characters like hyphens or underscores. Facebook will tell you when ready if an address is already taken or violates their rules.

Key Takeaways

  • You can change your page address only once, and the change is permanent — choose carefully because you cannot switch back to the original.
  • Your page must have at least 25 followers before Facebook will let you create a custom address.
  • The new address must be 5 to 50 characters long and can include letters, numbers, and periods, but not spaces or special characters.
  • After you change the address, the old URL will redirect to the new one for a period of time, then stop working.

Steps to change your page address

Open Facebook and go to your page. Click the Settings button near the top right of the page cover photo. From the menu that appears, select Settings again (this opens the full settings panel).

In the left sidebar, click Page Info. Scroll down until you see the section labeled Web Address or Page Address. Next to it, you will see your current address and an Edit button. Click Edit.

A text box will appear with your current address highlighted. Delete the text and type the new address you want. As you type, Facebook checks whether that address is available. If the address is taken or breaks Facebook's rules, you will see a red message telling you so. If it is available, you will see a green checkmark.

Once you have chosen an available address, click Save. Facebook will ask you to confirm the change one more time. Click Confirm to finalize it. Your page address is now changed.

What happens to your old address

When you change your page address, the old one does not disappear when ready. For a period of time — usually a few weeks — anyone who tries to visit the old address will be automatically sent to your new page. This gives people who bookmarked the old link or shared it elsewhere a chance to reach you without confusion.

After that redirect period ends, the old address will no longer work. If someone tries to visit it, they will see an error page. This is why it is important to update your page address anywhere you have shared it — your website, email signature, social media profiles, or business cards — so people use the new link going forward.

Choosing a good page address

Your page address becomes part of your page's identity, so choose something that reflects what your page is about. If you run a business, use your business name or a shortened version of it. If you manage a community page, use something that describes the community. Avoid addresses that are too long or hard to spell, because people will need to type or remember them.

Check that the address you want is not already taken before you commit to it. Facebook will tell you this when you try to save, but you can also search for it first by typing it into the browser address bar as facebook.com/youraddress to see if a page already uses it. If you are changing an address for a business or organization, consider whether the new address matches your branding elsewhere — on your website, social media, or marketing materials.

If your page does not have 25 followers yet

If you try to change your page address and Facebook tells you that you need 25 followers, you will need to wait until your page reaches that number. There is no way to skip this requirement or request an exception. The follower count includes people who have liked your page or followed it.

While you wait, focus on sharing content that brings people to your page and encourages them to follow. Once you hit 25 followers, the Edit button next to your page address will become active, and you can change it then.

Troubleshooting common problems

The Edit button is grayed out or missing. This usually means your page does not yet have 25 followers. Check your follower count in your page insights or settings. If you have 25 or more followers and the button is still grayed out, try logging out and logging back in, or try the process in a different browser.

The address you want is already taken. Facebook will show you a red message if this is the case. Try a variation — add a number, use an abbreviation, or add a descriptor like "official" or your location. You can also search for similar pages to see what addresses are available in your category.

You changed your address by mistake. Unfortunately, you cannot undo the change or change it back to the original address. You can change it to a different address, but remember that you only get one change per page. Think carefully before making a second change.

Frequently Asked Questions

Can I change my page address more than once?

No. You can change your page address only once. After you make that change, the option to edit it is no longer available. Choose your new address carefully, because you cannot change it again or revert to the original.

What if someone else takes the address I want before I change mine?

If another page takes an address you were planning to use, you will need to choose a different one. Facebook operates on a first-come, first-served basis for custom addresses. If the address is important to your brand, you can try contacting the page that holds it to ask if they will release it, but Facebook does not force pages to give up addresses.

Do I need to tell my followers about my new address?

It is a good idea to let people know, especially if they have bookmarked or shared your old address. While the old address will redirect to the new one for a period of time, that redirect will eventually stop working. Update your website, email, and other social media profiles with the new address so people can find you directly.

Will changing my page address affect my page's followers or content?

No. Your followers, posts, photos, and all other page content stay exactly the same. Only the web address changes. People who follow your page will continue to see your updates in their feed regardless of the address change.

Can I use special characters like hyphens or underscores in my page address?

No. Facebook only allows letters (A–Z), numbers (0–9), and periods in page addresses. You cannot use hyphens, underscores, spaces, or other special characters. If you want to separate words, use a period instead.