Moz tracks 14 SERP features across its tools, though the exact count shifts as search engines add new result types

SERP features are the boxes, snippets, and special result formats that appear above and alongside traditional blue links on a search results page. Moz, a search visibility platform, monitors 14 of these features in its tracking systems. The number is not fixed — Google and other search engines introduce new formats regularly, so Moz updates what it watches. Knowing which features Moz tracks matters because it tells you what visibility data you can actually see about your own site's performance.

The 14 features Moz currently tracks include paid search ads, organic results, knowledge panels, featured snippets, local packs, news results, image packs, video results, shopping results, people also ask boxes, site links, reviews and ratings, answer boxes, and top stories. Not every search query shows every feature — a search for a restaurant shows a local pack; a search for a recipe shows a featured snippet. Moz's tracking tells you which features your pages appear in and how often.

Key Takeaways

  • Moz tracks 14 SERP features, but this number changes as Google adds new result types to search results pages.
  • The features Moz monitors include knowledge panels, featured snippets, local packs, and video results — the formats that take up space above traditional links.
  • Not every search query shows every feature, so your visibility in a specific feature depends on what Google decides to show for that particular search.
  • Seeing which features your pages rank in helps you understand whether your search traffic comes from traditional links or from boxes and special formats.

The 14 features Moz currently tracks

The features break into a few categories. Paid features include Google Ads (the sponsored links at the top). Knowledge and information features include knowledge panels (the boxes on the right side with company info or facts), featured snippets (the answer boxes that pull text from a page), answer boxes, and people also ask sections. Local and map features include the local pack (the three businesses shown on a map) and Google Local Services Ads. Media features include image packs, video results, and news results. Structural features include site links (the extra links shown under some results) and reviews and ratings (the stars and review counts).

Shopping results appear as a separate row of product cards when you search for something you can buy. Top stories shows news articles in a carousel format. Each of these takes up real estate on the search results page, which means fewer people see the traditional organic links below them.

Why the count changes over time

Google regularly tests and rolls out new SERP features. In the past few years, Google has added things like the generative AI overview (a summary written by AI at the very top of results), knowledge graph carousels, and expanded people also ask sections. When a new format becomes common enough, Moz adds it to its tracking. When a feature becomes rare or disappears, Moz may stop tracking it.

This means the number 14 is accurate as of now, but you should not treat it as permanent. If you use Moz's tools, you may see new features appear in your reports over time. The platform updates its documentation when this happens, so checking Moz's release notes or help section tells you what changed.

How Moz's feature tracking works in practice

Moz's rank tracking tools show you not just which keywords your pages rank for, but which SERP features they appear in. If you rank in position 3 for a keyword, Moz tells you whether that position is a traditional organic link, a featured snippet, a local pack result, or something else. This matters because a featured snippet often drives more clicks than position 1 in the traditional links, even though it appears higher on the page.

The tracking also shows you feature visibility over time. You can see whether your pages are winning more featured snippets this month than last month, or whether you have lost visibility in the local pack. This helps you understand whether your search traffic changes come from ranking changes in traditional links or from winning or losing special result formats.

Which features matter most for your site

Not every feature matters equally for every business. A local service business cares most about the local pack. An e-commerce site cares about shopping results and image packs. A blog or news site cares about featured snippets and news results. A SaaS company might care about knowledge panels if they want brand visibility.

Moz's tracking lets you focus on the features that drive traffic to your type of site. If you see that most of your search visibility comes from featured snippets, you know that optimizing for snippet-worthy answers is worth your time. If you see that local pack results drive almost no traffic, you know that spending effort on local optimization may not be your priority.

How to see SERP feature data in Moz

If you use Moz Pro or Moz Local, the rank tracking section shows SERP features for each keyword you track. The interface displays a small icon or label next to each ranking to show which feature type it is. You can filter your keyword list to show only keywords where you rank in a specific feature — for example, only keywords where you have a featured snippet.

Moz's free tools do not include detailed SERP feature tracking, so you need a paid subscription to see this data. The Keyword Explorer tool shows whether a keyword typically has featured snippets or local results, but it does not track your own site's visibility in those features. For that, you need the rank tracking tools.

What Moz does not track

Moz does not track every possible SERP variation. Some features are too new, too rare, or too hard to measure consistently. For example, Moz may not track every experimental feature Google tests in a small percentage of searches. Moz also does not track features that appear only on mobile or only in certain regions, though this varies by feature.

If you need to track a SERP feature that Moz does not monitor, you can still see it manually by searching for your keywords and looking at the results yourself. This is slower than automated tracking, but it works for features that matter to your specific business.

Frequently Asked Questions

Does Moz track featured snippets?

Yes. Moz tracks whether your pages appear in featured snippets and shows this in your rank tracking reports. You can see which keywords have featured snippets and whether your site owns them.

Can I see SERP features in Moz's free tools?

Moz's free Keyword Explorer shows whether a keyword typically has featured snippets or local results, but it does not track your own site's visibility in those features. You need a paid rank tracking subscription to see where your pages appear in specific SERP features.

What happens when Google adds a new SERP feature?

Moz updates its tracking to include new features as they become common enough to measure. When this happens, you may see new feature types appear in your reports. Moz announces these updates in its release notes.

Does Moz track mobile SERP features differently?

Moz tracks both desktop and mobile results separately, so you can see which features appear on each device. Mobile and desktop SERP features can differ — for example, local packs look different on mobile than on desktop.

Why does my site rank in a SERP feature but not get traffic from it?

Ranking in a feature does not may provide clicks. Featured snippets, for example, sometimes answer the question so completely that people do not click through to the full page. Local packs may show competitors above you even if you rank in the pack. Moz tracks visibility, not clicks — you need analytics data to see whether feature rankings actually drive traffic.