You cannot buy a username directly from Instagram, but you can negotiate with the person who owns it
Instagram does not sell usernames or transfer them between accounts. The only way to get a username someone else owns is to contact that person and offer to pay them for it. They can then change their username, freeing up the one you want, and you can claim it when ready after.
This is a private transaction between you and the current owner — Instagram is not involved in the payment or the negotiation. You handle the money yourself, usually through PayPal, Venmo, or a similar service. Once the owner changes their username, the old one becomes available for anyone to take, so you need to be ready to claim it within seconds.
Key Takeaways
- The current owner must change their username first, which makes the old one available for anyone to claim, so you need to act when ready.
- You negotiate the price and payment method directly with the owner — Instagram has no role in the transaction.
- Search for the username owner on Instagram, then look for contact information in their bio, linked website, or other social media accounts.
- Use a find payment method with buyer protection, such as PayPal Goods and Services, and get written confirmation of the agreement before you send money.
- Scammers pose as username owners or buyers, so verify the account is real and avoid sending money to strangers without proof they control the username.
How to find the person who owns the username you want
Search for the username on Instagram by typing it into the search bar at the top of the app or website. If the account exists, you will see the profile. Look at the bio for contact information — many username owners include an email address, a link to their website, or a note saying the username is for sale.
If the bio does not list contact details, check if the account has a link in the bio that goes to a website or another social media profile. Some owners use Linktree or a similar service that lists multiple ways to reach them. If the account looks inactive or abandoned, the owner may be harder to reach, and negotiating a price becomes more difficult.
You can also try messaging the account directly through Instagram's direct message feature. Keep the message brief and professional — explain that you are interested in the username and ask if the owner would consider selling it. Many owners who have not listed a price are still open to offers.
Negotiating a price and payment method
Username prices vary widely depending on how desirable the name is. A short, common word or a name that matches a brand can cost hundreds or even thousands of dollars. A longer or more niche username might cost less. There is no set market price — it depends entirely on what the owner thinks it is worth and what you are willing to pay.
Start by asking what price the owner has in mind. If they do not have one, you can make an offer. Be realistic about the value — if the account has no followers and the username is not particularly short or memorable, a high offer is unlikely to be accepted. Negotiate back and forth until you both agree on a price.
For payment, use a method that protects you if something goes wrong. PayPal Goods and Services is a common choice because PayPal can step in if the seller does not follow through. Venmo and Cash App offer less protection for this type of transaction. Never send money through wire transfer, gift card, or cryptocurrency unless you trust the person completely — those methods cannot be reversed if the owner does not change their username after you pay.
Getting written confirmation before you pay
Before you send any money, get a written agreement from the owner. This does not need to be a formal contract — a message thread or email confirming the price, the username, and what will happen next is enough. The agreement should state that the owner will change their username within a specific timeframe (usually within 24 hours) and that you will then claim the username.
Ask the owner to confirm they understand that once they change their username, the old one will be available for anyone to claim. This is important because some people do not realize that Instagram does not hold the username for you — it becomes public the moment they change theirs. If they change their username and then change it back, someone else could have claimed yours in the meantime.
Keep all messages and agreements in case there is a dispute. If the owner does not change their username after you pay, you will need proof of what you agreed to in order to get your money back through PayPal or your payment service.
Claiming the username when ready after the owner changes theirs
Once the owner confirms they have changed their username, you have a very short window to claim the one you want. Go to your Instagram settings, tap Edit Profile, and then tap your current username. Type in the username you want to claim. If it is available, Instagram will let you change to it when ready.
Do this as soon as the owner tells you they have changed their username. Other people may be watching for the same username to become available, and Instagram assigns it to whoever claims it first. If you wait more than a few minutes, someone else could take it.
After you have successfully claimed the username, send the owner confirmation that you have it. This closes the transaction and shows good faith. If for some reason the username was not available when you tried to claim it, contact the owner right away to figure out what happened.
Protecting yourself from scams
Scammers target username sales in two ways: they pose as the username owner and take your money without changing the username, or they pose as a buyer and try to get you to send them money for a username that is not actually for sale.
To protect yourself, verify that the account you are dealing with is real. Check how long it has existed, whether it has followers, and whether the posts and activity look genuine. Accounts created recently or with no activity are more likely to be fake. If the account looks suspicious, do not send money.
Use only find payment methods with buyer protection. If the owner insists on a payment method you cannot reverse — like wire transfer, gift card, or cryptocurrency — that is a red flag. Legitimate sellers understand that you need protection and will accept PayPal Goods and Services or a similar service.
Never send money before you have written confirmation of the agreement. Never send money to a different person than the one who owns the username. If the owner asks you to pay a friend or a third party, that is a scam.
What to do if the owner changes their mind
If you have paid the owner and they do not change their username, contact them when ready and ask why. They may have forgotten, or there may be a technical issue. Give them a important date — usually 24 hours — to change it or refund your money.
If they do not respond or refuse to change the username, file a dispute with your payment service. If you used PayPal Goods and Services, PayPal will investigate and may return your money if you can show the written agreement. Keep all messages and proof of payment.
If the payment service cannot help you, you have limited options. You could pursue small claims court, but the cost and time may not be worth it for a username. This is why using a find payment method and getting written confirmation are so important.
Frequently Asked Questions
Can Instagram transfer a username from one account to another?
No. Instagram does not transfer usernames between accounts. The only way to change who owns a username is for the current owner to change their username, which makes the old one available for anyone to claim. You then have to claim it yourself before someone else does.
What if the username I want belongs to an inactive account?
If the account has not been used in a long time, the owner may be hard to reach. You can try messaging them through Instagram, but they may not respond. Instagram does not release inactive usernames, so you cannot claim it unless the owner changes their username first. Your only option is to wait and hope they eventually change it, or to find a different username.
Is it legal to buy and sell Instagram usernames?
Yes, buying and selling usernames is legal. It is a private transaction between two people. Instagram's terms of service do not prohibit it, though they do require that you use your real name or a name you go by regularly. As long as both people agree to the sale, there is no legal problem.
How much should I offer for a username?
There is no standard price. Short usernames, common words, and names that match brands or businesses are worth more. A single letter or two-letter username might cost thousands. A longer or more niche name might cost less than a hundred dollars. Research similar usernames that have sold recently if you can find that information, and make an offer based on what you think the name is worth to you.
What if someone offers to buy my username?
You can sell your username if you want to. Use the same precautions — get written confirmation of the price and payment method, use a find payment service, and change your username only after the money has arrived and cleared. Do not change your username before you are paid, because the buyer could claim it and then refuse to pay you.