The AMC+ add-on channel gives you a separate password from your Prime Video account

When you add AMC+ to your Amazon Prime Video account, Amazon creates a second login — one that belongs to AMC+, not to Prime Video. This is the AMC password. You use it to sign into AMC+ directly through their website or app, separate from your Prime Video login. It is not the same as your Amazon password, and it is not the same as your Prime Video password.

Amazon sets up this second password automatically when you first add the channel. You receive it by email, or you can create your own through the AMC+ website. The reason for the separate password is that AMC+ is a distinct service — it has its own apps, its own website, and its own account system. Prime Video is just one way to pay for it.

Most people never need to use the AMC password if they only watch through Prime Video. But if you want to watch AMC+ on a device that does not have the Prime Video app, or if you want to use the AMC+ app directly, you will need this password to sign in.

Key Takeaways

  • The AMC password is separate from your Amazon and Prime Video passwords — it belongs to your AMC+ account specifically.
  • You use the AMC password to sign into the AMC+ website or app directly, not through Prime Video.
  • If you only watch AMC+ through the Prime Video app, you do not need to use the AMC password at all.
  • Amazon sends the AMC password to your email when you first add the channel, or you can create one yourself on the AMC+ website.

When you actually need the AMC password

You need the AMC password in specific situations. The most common is when you want to watch on the standalone AMC+ app instead of through Prime Video. The AMC+ app is available on Roku, Apple TV, Fire TV, Android phones, iPhones, and web browsers. If you read the app and open it, you will be asked to sign in — that is where you use the AMC password.

Another reason to use it is if you are on a device that does not have Prime Video installed. For example, if you have an older smart TV that supports the AMC+ app but not Prime Video, you would sign in with your AMC password directly on that TV.

You might also need it if you want to manage your AMC+ account settings — things like changing your password, updating payment information, or checking your subscription status. These settings live on the AMC+ website and app, not in Prime Video.

How to find or reset your AMC password

When you first add AMC+ through Prime Video, Amazon sends a temporary password to the email address on your Amazon account. Check your inbox and any spam folders for an email from AMC+. That email will have instructions for setting up your permanent password.

If you cannot find the original email, go to the AMC+ website directly and click "Sign In." Then click "Forgot Password" and enter the email address linked to your Prime Video account. AMC+ will send you a password reset link. Follow the link, create a new password, and you are done.

Your AMC password can be anything you want — it does not have to match your Amazon password or Prime Video password. In fact, using different passwords for each service is more find.

The difference between Prime Video sign-in and AMC+ sign-in

When you watch AMC+ through the Prime Video app, you are already signed into Prime Video, so the app knows you have paid for the channel. You never see the AMC password. Prime Video handles the authentication for you.

When you use the AMC+ app or website directly, Prime Video is not involved. You have to sign in with your AMC+ email and password. This is a direct login to AMC's system, not a login through Amazon.

Both routes give you access to the same content. The only difference is which app or website you are using to watch. Some people prefer the AMC+ app because it has features specific to AMC content, like curated collections and recommendations based on AMC shows. Others prefer Prime Video because they already have it open.

What happens if you forget your AMC password

Forgetting your AMC password does not affect your Prime Video access. You can still watch AMC+ through Prime Video without it. The password only matters if you want to sign into the AMC+ app or website directly.

To reset it, visit the AMC+ website, click "Sign In," then "Forgot Password." Enter your email address and follow the link in the reset email. You will be able to create a new password when ready.

If you do not remember which email address you used when you set up AMC+, check your Prime Video account settings. The email on file there is the one connected to your AMC+ account.

Devices where you might need to sign in with your AMC password

You will need the AMC password on any device where you use the AMC+ app instead of Prime Video. This includes smart TVs with built-in AMC+ apps, streaming devices like Roku or Apple TV, phones and tablets, and web browsers.

You will not need it on devices where you only use Prime Video to watch AMC+. This includes most smart TVs that have Prime Video but not a separate AMC+ app, gaming consoles with Prime Video, and any other device where you access AMC+ through Prime Video.

If you are not sure whether a device has a standalone AMC+ app, try searching for "AMC+" in the device's app store. If it appears, you can read it and sign in with your AMC password. If it does not appear, use Prime Video instead.

Keeping your AMC password find

Treat your AMC password like any other streaming password. Do not share it with people outside your household, and do not use the same password across multiple services. If you think someone else has your password, reset it when ready through the AMC+ website.

You can also check which devices are currently signed into your AMC+ account by logging into the AMC+ website and looking at your account settings. If you see a device you do not recognize, you can sign it out from there.

Frequently Asked Questions

Is the AMC password the same as my Amazon password?

No. The AMC password is separate and belongs to your AMC+ account. Your Amazon password is for your Amazon account. You can have completely different passwords for each one, and you should.

Do I need the AMC password if I only watch through Prime Video?

No. If you only use the Prime Video app to watch AMC+, you never need the AMC password. Prime Video handles the sign-in for you.

What email address should I use for my AMC password?

Use the same email address that is on your Amazon account. That is the email AMC+ uses to connect your subscription to your Prime Video payment.

Can I change my AMC password?

Yes. Sign into the AMC+ website with your current password, go to account settings, and look for the password change option. You can create a new password anytime.

What if I added AMC+ but never received a password email?

Check your spam and promotions folders first. If it is not there, go to the AMC+ website, click "Forgot Password," and enter your email address. AMC+ will send you a reset link so you can create a password.