What happens when you connect Prime Video to Twitch
Connecting Prime Video to your Twitch account links two services that Amazon owns. When you do this, you gain the ability to use a Prime Gaming subscription (included free with Prime Video) to get monthly free games, in-game loot, and a free channel subscription on Twitch each month. You also unlock the option to watch certain Twitch streams with ad-free viewing if you have Prime Video.
The connection itself is straightforward: you sign in to Twitch with your Amazon account, or you link an existing Twitch account to an existing Amazon account. Either way, the two accounts become connected in Amazon's system. This means Amazon can see which Twitch channels you follow, which streams you watch, and how long you watch them.
Before you connect, understand what data moves between the services. Twitch will share your viewing history, follow list, and subscription activity with Amazon's broader advertising and recommendation systems. If you use Prime Video, Amazon already knows what you watch there. Connecting Twitch adds your streaming behavior to that same profile.
Key Takeaways
- You can connect Prime Video to Twitch by signing in to Twitch with your Amazon account, or by linking them in your account settings if you already have both.
- The connection gives you Prime Gaming benefits (free monthly games and a free Twitch channel subscription) and ad-free viewing on some streams, but it also shares your Twitch viewing data with Amazon.
- You do not have to connect the accounts to use either service — Twitch works fine without Prime Video, and Prime Video works fine without Twitch.
- If you disconnect later, you lose access to Prime Gaming benefits on Twitch, but your Twitch account itself remains active.
How to connect using your Amazon account
The fastest way to connect is to create or sign into Twitch using your Amazon login. Go to twitch.tv and click "Sign in" in the top right. Select "Sign in with Amazon" and enter your Amazon email and password. Twitch will ask you to confirm that you want to use this Amazon account for your Twitch profile. Click "Authorize" and you are done — the accounts are now linked.
If you already have a Twitch account under a different email, this method will create a new Twitch account tied to your Amazon email. Your old Twitch account will remain separate. You cannot merge two existing Twitch accounts, so if you want to keep your current Twitch history, followers, and subscriptions, use the linking method instead (see the next section).
How to link existing Twitch and Amazon accounts
If you already have both a Twitch account and an Amazon account and want to connect them, sign into Twitch first. Click your profile icon in the top right, then select "Settings." Go to the "Connections" tab and look for "Amazon Account." Click "Connect" next to it.
Twitch will redirect you to Amazon's login page. Sign in with your Amazon email and password. Amazon will show you a screen asking you to confirm that you want to link this Amazon account to your Twitch profile. Click "Authorize" and you will be sent back to Twitch. The connection is now active.
If you see an error saying your Amazon account is already connected to a different Twitch account, you have a conflict: one Amazon account cannot link to two Twitch accounts at the same time. You will need to disconnect the other Twitch account first, or use a different Amazon account.
What data Amazon can see after you connect
Once linked, Amazon gains access to your Twitch viewing activity, including which channels you follow, which streams you watch, how long you watch them, and which games you view. Amazon also sees your Twitch username and any public profile information you have set. This data feeds into Amazon's recommendation engine and advertising systems — the same ones that track your Prime Video and shopping behavior.
Amazon does not publicly disclose exactly how it uses Twitch viewing data to target ads, but the company's privacy policy states that it combines data across all its services to build a profile of your interests. If you watch a lot of a particular game on Twitch, you may see ads for that game on Prime Video, in your email, or on other websites that use Amazon's ad network.
You can limit some of this tracking by adjusting your Twitch privacy settings. Sign into Twitch, go to Settings, then "Privacy and Safety." You can turn off "Allow Twitch to use my activity on Twitch to personalize my experience" — but this only affects Twitch's own recommendations, not Amazon's data collection. Amazon still receives the data; it just does not use it to personalize Twitch itself.
How to disconnect Prime Video from Twitch
If you change your mind, you can disconnect the accounts at any time. Sign into Twitch, click your profile icon, select "Settings," and go to "Connections." Find "Amazon Account" and click "Disconnect." Twitch will ask you to confirm. Once you confirm, the connection is severed.
After disconnecting, you lose access to Prime Gaming benefits on Twitch — your free monthly channel subscription and free games will no longer be available. Your Twitch account itself stays active and you keep your followers, subscriptions, and chat history. You can still watch Twitch, but you will see ads again unless you pay for a Twitch subscription separately.
If you signed into Twitch using "Sign in with Amazon" and want to keep using Twitch, you will need to set a password on your Twitch account first. Go to Settings, then "Security and Privacy," and click "Change password." Create a new password so you can sign in directly without using Amazon.
When you might not want to connect
Connecting the accounts is optional. You can use Twitch without Prime Video, and you can use Prime Video without Twitch. If you value privacy and want to keep your streaming habits separate from your shopping and video-watching data, you can straightforward not connect them.
You also do not need to connect to watch Twitch streams or to subscribe to channels. The only thing you lose by not connecting is Prime Gaming — the monthly free games and free channel subscription. If you do not care about those benefits, there is no reason to link the accounts.
Some people connect for the Prime Gaming benefits but then disconnect after claiming the monthly rewards. This is allowed, though if you disconnect and reconnect multiple times in a short period, Amazon may flag your account for review.
Troubleshooting common connection problems
If you see an error that says "This Amazon account is already connected to another Twitch account," it means your Amazon email is linked to a different Twitch profile. You have three options: disconnect the other Twitch account first, use a different Amazon account, or contact Twitch support to request manual review if you believe the other account was created by mistake.
If you signed into Twitch with Amazon but cannot remember your Twitch password, go to the Twitch login page and click "Forgot password?" Enter your email address. If your Twitch account is connected to Amazon, you will see a message saying you can sign in with Amazon instead. If you want a separate password, go to Settings and create one.
If Prime Gaming benefits are not showing up after you connect, wait a few minutes — the systems sometimes take time to sync. Then sign out of Twitch completely and sign back in. If benefits still do not appear, check that your Amazon account actually has an active Prime Video subscription. Prime Gaming is only included with Prime Video, not with Prime shipping alone.
Frequently Asked Questions
Do I need Prime Video to use Twitch?
No. Twitch is free to use on its own. You only need Prime Video if you want Prime Gaming benefits like free monthly games and a free channel subscription. You can watch Twitch streams, follow channels, and chat without any Amazon account.
Can I connect multiple Twitch accounts to one Amazon account?
No. One Amazon account can only link to one Twitch account at a time. If you try to connect a second Twitch account, Amazon will disconnect the first one automatically.
What happens to my Twitch followers and subscriptions if I disconnect?
They stay. Disconnecting the Amazon account does not delete your Twitch profile or any of your history. You keep your followers, your subscriptions, your chat messages, and everything else. You just lose access to Prime Gaming benefits.
Can Amazon see what I watch on Twitch if I do not connect the accounts?
No, not through the connection itself. However, if you watch Twitch in a web browser while signed into your Amazon account (for shopping or Prime Video), Amazon's tracking cookies may still record some of your activity. Using a separate browser or private window for Twitch reduces this.
Does connecting to Prime Video give me ad-free Twitch?
Partially. If you have Prime Video, connecting to Twitch gives you ad-free viewing on streams from channels you follow, but only if the streamer has enabled that feature. Not all streamers allow it. You still see ads on the Twitch homepage and in other places.