The quickest way to bookmark a page
To bookmark a page in Safari, press Command + D on your keyboard (or Ctrl + D on Windows). A small window will pop up asking where you want to save the bookmark. Choose a folder from the dropdown menu, or leave it in the default "Favorites" folder, then click "Add". That's it — the page is now bookmarked.
If you prefer using the menu instead, click "Bookmarks" at the top of your screen, then select "Add Bookmark". This opens the same window and works exactly the same way.
The bookmark appears when ready in your Bookmarks menu or in the Favorites bar if you chose to save it there. You can visit it anytime by clicking the Bookmarks icon (it looks like an open book) in the Safari toolbar.
Key Takeaways
- Press Command + D (or Ctrl + D on Windows) to bookmark any page when ready without opening a menu.
- Safari saves new bookmarks to your Favorites folder by default, but you can choose a different folder when the bookmark window appears.
- Bookmarks appear in the Bookmarks menu and can also show in the Favorites bar at the top of your browser window.
- You can rename a bookmark or move it to a different folder anytime by editing it in the Bookmarks menu.
Where bookmarks actually go
When you create a bookmark, Safari stores it in one of several places. The Favorites folder is the default — these bookmarks appear both in your Bookmarks menu and in the Favorites bar (the row of icons below the address bar). The Favorites bar is the fastest way to reach bookmarks you use often, because they're always visible.
You can also create your own folders to organize bookmarks by topic. For example, you might make a folder called "Recipes" or "Work Sites". When you bookmark a page, the dropdown menu in the bookmark window shows all your existing folders. Choose one, and the bookmark goes there instead of Favorites.
If you don't see the Favorites bar on your screen, go to "View" at the top, then click "Show Favorites Bar". It will appear below the address bar and display all bookmarks you've saved to Favorites.
Renaming and moving bookmarks after you save them
You don't have to get the bookmark name right the first time. Click the Bookmarks icon (the open book) in the toolbar, then right-click on any bookmark. A menu appears with the option to "Edit". Click it, and you can change the name to anything you want.
In that same edit window, you can also move the bookmark to a different folder using the dropdown menu. This is useful if you bookmarked something quickly and want to organize it later. Click "Save" when you're done, and the changes take effect when ready.
If you want to delete a bookmark, right-click it and select "Delete". It's gone right away, but you can always bookmark the page again if you change your mind.
Creating folders to organize your bookmarks
As your bookmarks pile up, folders keep them organized. To create a new folder, click the Bookmarks icon, then click "Edit Bookmarks" at the bottom of the menu. A sidebar opens showing all your bookmarks and folders.
At the bottom of that sidebar, click the plus sign (+) to create a new folder. Give it a name — something clear like "Shopping", "News Sites", or "Reference". Once the folder exists, you can drag bookmarks into it, or use the edit window (right-click a bookmark, then "Edit") to move bookmarks there one at a time.
You can create folders inside folders too. For example, you might have a "Travel" folder with subfolders for "Hotels", "Airlines", and "Maps". This nested organization helps when you have dozens or hundreds of bookmarks.
Syncing bookmarks across your devices
If you use Safari on multiple devices — an iPhone, iPad, or another Mac — you can sync your bookmarks so they appear everywhere. This requires iCloud, which is built into every Apple device.
On a Mac, go to "Safari" at the top left, then "Settings". Click the "General" tab, and look for the checkbox that says "Show Favorites". Make sure it's checked. Then click the "Passwords" tab and sign in with your Apple ID if you haven't already. Safari will automatically sync your bookmarks to iCloud.
On an iPhone or iPad, go to Settings, tap "Safari", then scroll down and tap "Passwords". Sign in with your Apple ID. Your bookmarks will sync within a few minutes, and any new bookmarks you create on any device will appear on all the others.
Using the Favorites bar for quick access
The Favorites bar is the row of icons and names that appears below the address bar in Safari. It's the fastest way to reach bookmarks you use every day. To add a bookmark to the Favorites bar, press Command + D, and when the bookmark window opens, select "Favorites" from the dropdown menu instead of a folder.
You can also drag bookmarks directly onto the Favorites bar. Open the Bookmarks sidebar (click the book icon), find a bookmark you want to move, and drag it up to the Favorites bar. It appears there when ready.
The Favorites bar has limited space, so most people keep only their most-used bookmarks there — maybe 5 to 10. The rest go in folders in the Bookmarks menu, where they're still one click away but don't clutter your screen.
Importing bookmarks from another browser
If you're switching to Safari from Chrome, Firefox, or another browser, you don't have to bookmark everything again. Safari can import your existing bookmarks automatically.
Go to "File" at the top of the screen, then click "Import From". A list appears showing other browsers installed on your computer. Click the one you want to import from — for example, "Google Chrome". Safari will ask which items to import; make sure "Bookmarks" is checked, then click "Import". Your bookmarks appear in a new folder called "Imported" in your Bookmarks menu.
From there, you can move them to your preferred folders or delete ones you don't need. This is much faster than recreating bookmarks by hand.
Frequently Asked Questions
Can I bookmark a page without using the keyboard shortcut?
Yes. Click "Bookmarks" at the top of the screen, then select "Add Bookmark". You can also right-click on the page and look for a bookmark option, though this varies depending on what you right-click. The keyboard shortcut is fastest, but the menu method works just as well.
What's the difference between Favorites and Bookmarks?
In Safari, Favorites are bookmarks you've saved to the "Favorites" folder specifically. They appear in both the Bookmarks menu and the Favorites bar below the address bar. Other bookmarks you create go into different folders and appear only in the Bookmarks menu. Favorites are just a convenient way to keep your most-used bookmarks visible.
How do I find a bookmark I saved but can't remember the name?
Click the Bookmarks icon (the open book) in the toolbar to open the Bookmarks menu. You can scroll through your folders to look for it. If you have many bookmarks, use the search box at the top of the Bookmarks sidebar — type a word you remember from the page title, and Safari will show matching bookmarks.
Will my bookmarks stay if I update Safari?
Yes. Bookmarks are stored separately from the Safari program itself, so updating Safari won't delete them. If you're syncing with iCloud, your bookmarks are also backed up to Apple's servers, so they're safe even if something happens to your device.
Can I export my Safari bookmarks to use in another browser?
Safari doesn't have a built-in export feature, but you can export bookmarks through iCloud or by accessing the bookmarks file directly. The easiest method is to sign into iCloud on another device or browser and access your bookmarks there. If you need a file to transfer, you can find Safari's bookmarks file in your Library folder, but this requires some technical steps — contact Apple Support if you need detailed instructions.