What linking a product to a video means

When you link a TikTok Shop product to a video, you're attaching a clickable product tag that lets viewers buy directly from your video without leaving the app. The product appears as a small card or button that viewers can tap to see the price, description, and buy options. This only works if you have a TikTok Shop set up and the product is already listed there — you cannot create a new product during the linking process.

The link stays attached to that specific video permanently, so anyone who watches it later can still see and tap the product tag. TikTok shows these tagged products in your shop's analytics, so you can track which videos drive the most interest.

Key Takeaways

  • You must have a TikTok Shop created and at least one product listed before you can link anything to a video.
  • The product tag appears while you're editing the video, before you post it, so you cannot add it to videos that are already live.
  • You can link up to five products to a single video by adding multiple product tags in different spots.
  • The product tag shows the image, name, and price, and viewers tap it to open your shop without leaving TikTok.

Set up your TikTok Shop before linking products

You need a working TikTok Shop with at least one product listed. If you don't have a shop yet, go to your TikTok profile, tap the menu icon (three horizontal lines), and look for "TikTok Shop" or "Shop" in the settings. Follow the prompts to create your shop, add your business details, and list your first product with a photo, title, price, and description.

The product must be published and visible in your shop before you can link it to a video. If the product is still in draft form or unpublished, it won't appear as an option when you try to add the tag. Check your shop to confirm the product is live and showing correctly.

Link a product while editing a new video

Open TikTok and start creating a new video, or select a video from your camera roll. Film or upload your content as usual, then tap "Next" to move to the editing screen. Do not post the video yet — the product tag must be added before you publish.

On the editing screen, look for an icon that says "Product" or shows a shopping bag or tag symbol. The exact location varies slightly by phone and TikTok version, but it's usually in the row of editing tools at the bottom or side of the screen. Tap it to open your product list.

Select the product you want to link from the list that appears. TikTok will show you a preview of how the product tag will look on your video. You can move the tag around the screen by dragging it, or resize it if the option is available. Once you're happy with the placement, confirm the selection.

Add multiple products to one video

You can tag up to five products on a single video. After you add the first product tag, the "Product" button remains available on the editing screen. Tap it again to add a second product, and repeat until you've tagged all the products you want to feature.

Space the tags so they don't overlap and block the video content. Viewers need to be able to see and tap each tag clearly. If you add too many tags in one small area, some may become hard to click or may cover important parts of your video.

Post the video with the product tags attached

Once you've added all the product tags you want, proceed to the posting screen. Add a caption, hashtags, and any other details as usual. The product tags are already embedded in the video and will stay attached when you post.

Tap "Post" to publish the video. The product tags will be live when ready, and viewers can start tapping them to see your products. You don't need to do anything else — the tags work automatically once the video is published.

Check your shop analytics to see which videos drive interest

After you post videos with product tags, TikTok tracks how many times viewers tap each tag. Go to your TikTok Shop analytics or your creator dashboard to see which videos and products are getting the most attention. This information helps you understand what content resonates with your audience and what products they're interested in.

If a video with a product tag gets very few taps, you might try reposting similar content with a different product, or adjust how you present the product in the video. If certain videos drive a lot of traffic, you can create more content in that style.

Troubleshooting common problems

If the "Product" button doesn't appear on your editing screen, check that your TikTok Shop is fully set up and you have at least one published product. Some regions don't have access to TikTok Shop yet, so the feature may not be available in your location. You can also try closing and reopening the TikTok app to refresh it.

If a product you want to tag doesn't show up in the product list, make sure it's published in your shop, not still in draft status. Go back to your shop, check the product details, and publish it if needed. Wait a few minutes for TikTok to sync the change, then try adding the tag again.

If you accidentally post a video without the product tag you wanted, you cannot edit a live video to add the tag. You would need to delete the video and repost it with the tag included. For this reason, always double-check your tags before you hit "Post".

Frequently Asked Questions

Can I add a product tag to a video I already posted?

No. Product tags must be added during the editing process before you post the video. Once a video is live, you cannot add or change product tags on it. If you need to tag a product on an existing video, you must delete the video and repost it with the tag included.

What happens if I delete a product from my shop?

The product tag will no longer work on any videos where it was linked. Viewers who tap the tag will see an error or be taken to your shop's main page instead. If you plan to keep selling a product, don't delete it from your shop even if you're not actively promoting it.

Do viewers have to leave TikTok to buy the product?

No. When a viewer taps the product tag, it opens your shop within the TikTok app. They can see the full product details, photos, and price, and complete the purchase without leaving TikTok. The entire transaction happens inside the app.

Can I link the same product to multiple videos?

Yes. You can tag the same product on as many videos as you want. Each video will have its own product tag, and TikTok tracks the taps separately for each video so you can see which videos drive the most interest in that product.