You can change your Facebook business page name from the page settings, but Facebook limits how often you can do it

To change your business page name on Facebook, go to your page, click the three-dot menu in the top right, select Settings and privacy, then Settings. On the left sidebar, click General, find the Page name field, and type your new name. Facebook will ask you to confirm the change. Once you save it, the new name appears across your page within a few minutes.

The catch: Facebook only lets you change your page name once every 28 days. If you try to change it again before that window closes, you will see a message telling you when you can make the next change. This limit exists to prevent spam and impersonation.

Key Takeaways

  • Access page name settings through the three-dot menu, then Settings and privacy, then Settings, then General on the left sidebar.
  • Facebook enforces a 28-day waiting period between name changes, so plan your name change carefully if you think you might need to adjust it again soon.
  • Your page URL (the web address) does not automatically change when you rename the page, so old links to your page will still work.
  • If your page name contains special characters or violates Facebook's naming rules, the change will be rejected and you will see an error message explaining why.

What happens to your page URL when you change the name

Your page's web address — the URL that appears in the browser bar — does not change automatically when you rename the page. If your page URL is facebook.com/youroldname, it stays that way even after you change the display name to something new. This is actually helpful because any links people have shared to your page will still work.

If you want to change the URL itself (not just the display name), you need to go to the same General settings and look for the Page address or Username field. Facebook only lets you set a custom URL once, so choose carefully. After that, you cannot change it again.

When Facebook rejects a page name change

Facebook has rules about what you can name a business page. The most common rejection reasons are: the name contains too many special characters or numbers, the name looks like it is impersonating a public figure or brand you do not own, or the name violates Facebook's community standards (for example, names with hate speech or sexual content).

If your change is rejected, Facebook shows you a message explaining which rule you broke. The fix is usually straightforward — remove the extra symbols, drop the celebrity reference, or rephrase the name to be more clearly about your actual business. Then try again.

Changing your page name on mobile versus desktop

The steps are the same whether you use Facebook on your phone or computer, but the layout looks different. On mobile, tap the three horizontal lines (the menu icon) at the bottom right of the screen, scroll down to Settings and privacy, tap Settings, then find General in the list. The Page name field is in the same place as on desktop.

Some people find it easier to make this change on a computer because the settings page is less cramped, but there is no technical difference in what you can do on either device.

What to do if you cannot find the page name setting

If you do not see a Page name field in your General settings, you might not have admin access to the page. Only page admins and editors can change the page name. If you are a regular member or moderator, you will not see this option.

Ask whoever created the page or currently manages it to add you as an admin, or to make the name change for you. They can do this by going to Settings, clicking Roles on the left sidebar, and adding your account as an admin.

Why Facebook limits how often you can change your page name

The 28-day rule exists because people used to change page names constantly to evade Facebook's enforcement of its policies. Someone running a scam page could rename it every few hours to avoid being caught. The waiting period makes it harder to do that kind of rapid switching.

It also protects your audience. If your page name changed every week, people would have trouble finding you or knowing which page is actually yours. The limit forces you to think about the name you choose and stick with it for at least a month.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you still have to wait 28 days between changes. If you renamed your page and want to revert to the old name, you can do that after the waiting period ends. The system treats it as a new name change, not an undo.

Does changing my page name affect my followers or messages?

No. Your followers stay on the page, your message history stays intact, and all your posts remain visible. The only thing that changes is the name people see at the top of your page and in search results.

What if my business name legally changed?

You can still only change your page name once every 28 days. If you need to update it when ready because of a legal business name change, contact Facebook through the Help Center and explain the situation. They sometimes make exceptions for documented legal changes, but there is no may provide.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like hyphens and apostrophes, but not most symbols or emojis. If you try to use characters that are not allowed, Facebook will reject the change and tell you which characters are the problem. Stick to letters, numbers, spaces, and basic punctuation.