You can add a clickable shop link to your TikTok video in two places: as a product sticker during posting, or as a shop link in your video description after it goes live
The product sticker method works only if you have a TikTok Shop set up and your account meets TikTok's seller requirements. The link appears as a tappable button overlaid on the video itself, and viewers can tap it to see the product without leaving TikTok. The description link method works for any account and lets you paste a direct URL to your shop or a specific product, but it requires viewers to notice and click a text link rather than a visual button.
Which method you use depends on whether you want the link visible during playback (sticker) or only if someone reads your caption (description). Most sellers use both: the sticker for discoverability during the video, and the description link as a backup.
Key Takeaways
- Product stickers appear as tappable buttons on your video and require an active TikTok Shop account; you add them before posting.
- Description links are plain text URLs that work on any account and appear only in your caption, below the video.
- You can edit your video caption after posting to add or change a description link, but you cannot add a sticker after the video goes live.
- TikTok Shop accounts must be verified and meet seller standards; if you do not have a shop yet, you can still use description links.
- Both methods send viewers to your shop or product page, but stickers are more visible and typically get higher click rates.
Adding a product sticker before you post
Open TikTok and film or upload your video as usual. When you reach the editing screen (after you tap "Next"), look for the sticker icon — it looks like a square with a smiley face and appears in the toolbar on the right side of the screen. Tap it to open the sticker menu.
Scroll down until you see "Product" or "Shop" (the exact label varies by region and app version). Tap it. TikTok will show you a list of products from your shop. Select the product you want to link to. The sticker will appear on your video as a small, tappable button. You can drag it to reposition it, resize it, or rotate it to fit your video layout.
Once the sticker is placed, continue with your normal posting steps: add captions, choose privacy settings, and post. The sticker will be live as soon as the video posts. Viewers on the For You Page or your profile can tap the sticker to view the product in your shop without leaving TikTok.
Adding a shop link to your video description
You can add a shop link to any video, whether or not you have a TikTok Shop. Open the video you want to link from (either before posting or after it is already live). In the caption area, type or paste your shop URL or a direct product link.
If you have a TikTok Shop, your shop URL typically looks like www.tiktok.com/@yourname/shop or a custom domain if you set one up. If you are linking to a specific product, the URL will be longer and include the product ID. You can also link to an external shop (like Shopify or your own website) by pasting the full URL there.
After you post or edit the caption, the link will appear as clickable text in your video description. Viewers can tap it to visit your shop or product page. Unlike the sticker, this link does not appear during video playback — it only shows up if someone scrolls down to read your caption.
What you need to set up a TikTok Shop for stickers
To use product stickers, you must have a TikTok Shop account. This is separate from your regular TikTok creator account. You can set one up through TikTok's seller portal if you meet the requirements, which vary by country and product category.
In the United States, you generally need to be at least 18 years old, have a valid tax ID or Social Security number, and provide banking information for payouts. TikTok also reviews your account for violations of their seller policies before approving your shop. The review process typically takes a few days to a week.
Once your shop is live, you can add products to it through the seller dashboard. Only products in your shop will appear in the product sticker menu when you are editing a video. If you do not have a shop yet, you can still use description links to direct viewers to an external store.
Editing or removing a shop link after posting
You can edit your video caption at any time after posting to add, change, or remove a description link. Tap the three dots on your video, select "Edit caption," and update the text. The changes appear when ready.
Product stickers, however, cannot be edited or removed after the video is live. If you need to change which product the sticker links to, you must delete the video and repost it with a different sticker. This is why many creators use both methods: the sticker for the main product, and a description link as a backup or for secondary products.
Why viewers might not see your shop link
Product stickers only appear to viewers in certain regions and on certain devices. TikTok's shop feature is not available everywhere yet, so a viewer in a country where TikTok Shop is not supported will not see your sticker, even if you added one. They will still see any description link you included.
Description links sometimes fail to display if your caption is very long or if TikTok's system does not recognize the URL format. Pasting a clean, direct link (starting with http:// or https://) works more reliably than shortened links or text that looks like a URL but is not clickable.
If you are using a custom domain for your shop, make sure it is set up correctly in your TikTok Shop settings. Broken or mismatched URLs will not work, and viewers will see an error instead of your shop.
Tracking clicks and sales from your shop links
TikTok Shop provides analytics that show how many viewers tapped your product stickers and how many completed a purchase. You can view this data in your seller dashboard under the video or product analytics section. The exact metrics available depend on your shop type and region.
For description links, TikTok does not track clicks directly. If you are linking to an external shop (like Shopify), you can use your shop's own analytics to see traffic from TikTok. You can also add a unique discount code or URL parameter to your link so you can identify which sales came from that specific video.
Frequently Asked Questions
Can I add a shop link to a video I posted months ago?
Yes, you can edit the caption to add a description link anytime. However, you cannot add a product sticker to an old video — stickers must be added before posting. If you want a sticker on an older video, you would need to repost it.
What happens if my TikTok Shop gets suspended?
Product stickers will stop working, and viewers will see an error instead of your product. Description links to your shop URL will also break. You can still use description links to external stores (like Shopify) while your TikTok Shop is under review or suspended.
Do I need a TikTok Shop to sell products through TikTok?
No. You can use description links to direct viewers to any external store — Shopify, your own website, Amazon, or anywhere else. A TikTok Shop just makes it easier for viewers to buy without leaving the app, which typically increases conversion rates.
Can I link to multiple products in one video?
You can add one product sticker per video. For multiple products, use your description to list several links or link to a collection page in your shop where viewers can browse multiple items.
Why does my product sticker say "unavailable" or "out of stock"?
The sticker reflects your current inventory in real time. If the product is out of stock in your shop dashboard, the sticker will show that status. Update your inventory in your seller dashboard to fix it, and the sticker will update within a few minutes.