Why you might want to link Instagram to Facebook
Linking Instagram to Facebook lets you manage both accounts from one place and share content across them without posting twice. If you run a business or public page, this connection saves time — you can schedule a single post to appear on Instagram, Facebook, or both at the same time. Facebook owns Instagram, so the two platforms are built to work together.
The connection also lets you see audience insights from both platforms in one dashboard, understand which posts perform better on each network, and respond to messages from Instagram and Facebook Messenger in the same inbox. For personal accounts, linking is optional. For business accounts, it's one of the most practical ways to maintain a presence on both platforms without doubling your work.
Key Takeaways
- You must have a Facebook Page (not just a personal profile) to link it to an Instagram business account.
- The linking process takes place in Instagram settings and requires you to log into both accounts during setup.
- Once linked, you can schedule posts to both platforms from Instagram's native scheduling tool or from Meta Business Suite.
- Linking does not automatically share old posts — it only affects new content you create after the connection is made.
- You can unlink the accounts at any time from Instagram settings without affecting either account's history or followers.
What you need before you start
You need an Instagram business account, not a personal account. If you have a personal Instagram account, you can convert it to a business account in Instagram settings under Account Type. You also need a Facebook Page — not a personal Facebook profile. A Facebook Page is separate from your personal profile and is what businesses, creators, and organizations use to reach an audience.
If you don't have a Facebook Page yet, you can create one from facebook.com/pages/create. You'll need to choose a category (like "Business" or "Creator"), give it a name, and add basic information. The Page doesn't need to be fully set up or have posts yet — you can link it to Instagram when ready after creation.
Both accounts should be in your name or under your control. If someone else manages either account, you'll need their permission and login details to complete the link. Make sure you have access to the email address or phone number associated with both accounts in case you need to reset a password during the process.
How to link Instagram to Facebook on a phone
Open Instagram and go to your profile by tapping the person icon at the bottom right. Tap the menu icon (three horizontal lines) at the top right, then tap Settings and privacy. Scroll down and tap Linked accounts, then tap Facebook. You'll see a button that says "Link to Facebook Page" — tap it.
Instagram will ask you to log into Facebook if you're not already logged in. Enter your Facebook email and password. Next, you'll see a list of Facebook Pages you manage. Select the Page you want to link to this Instagram account. Instagram will ask for permission to access your Facebook Page — tap Continue as [Your Name], then Allow.
Once you see a confirmation screen saying your accounts are linked, the process is complete. You can now go back to Settings and privacy, tap Linked accounts, and see your Facebook Page listed under Instagram. If you need to change which Facebook Page is linked, you can tap the Page name and select a different one from your list.
How to link Instagram to Facebook on a computer
Go to instagram.com and log into your account. Click your profile picture in the top right corner, then click Settings. On the left side, click Linked accounts. Click Facebook, then click Link to Facebook Page.
A Facebook login window will appear. Enter your Facebook email and password. You'll then see a list of Facebook Pages you manage — select the one you want to link. Facebook will ask for permission to let Instagram access your Page. Click Allow or Continue, depending on what appears on your screen.
After you see the confirmation, your accounts are linked. You can return to Settings > Linked accounts at any time to see which Facebook Page is connected or to change it to a different Page you manage.
What happens after you link the accounts
Once linked, you can schedule posts to both Instagram and Facebook from Instagram's native tools. When you create a post in Instagram, you'll see an option to also share it to your linked Facebook Page. You can choose to post to Instagram only, Facebook only, or both at the same time. If you schedule a post, it will go live on both platforms at the scheduled time.
You'll also see combined insights in Instagram Insights. Go to your profile, tap the menu, and tap Insights to see how your content performs across both platforms. You can see which posts get more engagement on Instagram versus Facebook, which helps you understand your audience better.
Messages from both Instagram and Facebook will appear in your Instagram inbox if you have a business account. This means you can respond to customer inquiries from one place instead of checking both apps separately. However, linking does not merge your followers — your Instagram followers stay on Instagram, and your Facebook Page followers stay on Facebook.
How to unlink Instagram from Facebook
If you want to disconnect the accounts, go to your Instagram profile, tap the menu, and tap Settings and privacy. Tap Linked accounts, then tap Facebook. You'll see your linked Facebook Page — tap Unlink. Instagram will ask you to confirm. Tap Unlink again.
Unlinking does not delete any posts, followers, or account history on either platform. It straightforward stops the connection between the two accounts. You won't be able to schedule posts to both platforms at once anymore, and you'll stop seeing combined insights. You can link them again later if you change your mind.
Troubleshooting common linking problems
If you see an error message saying "No Pages Found," you may not have permission to manage any Facebook Pages. Check that you're logged into the Facebook account that actually manages the Page. If you created the Page but can't see it in the list, try logging out of Instagram, logging back in, and trying again.
If Instagram says you need a business account, convert your personal account to a business account first. Go to Settings and privacy, tap Account type and tools, then tap Switch to professional account. Choose Business as your account type, then complete the setup. After that, try linking again.
If you're still having trouble, make sure both your Instagram and Facebook passwords are correct and that you're not using a saved password that's out of date. Try resetting your password on both platforms, then attempt the link again. If the problem continues, log out of both apps completely, close them, and try once more from the beginning.
Frequently Asked Questions
Can I link multiple Instagram accounts to the same Facebook Page?
No. Each Instagram business account can link to only one Facebook Page, and each Facebook Page can link to only one Instagram account. If you manage multiple Instagram accounts, you'll need multiple Facebook Pages — one for each Instagram account you want to link.
Will linking Instagram to Facebook share my old posts?
No. Linking only affects new posts you create after the connection is made. Your existing Instagram posts will not automatically appear on Facebook. If you want old posts on Facebook, you'll need to share them manually or recreate them.
Can I link a personal Instagram account to Facebook?
No. Instagram requires a business account to link to Facebook. You can convert a personal account to a business account in Settings and privacy under Account type and tools. The conversion is free and takes less than a minute.
What if I don't have a Facebook Page yet?
Create one at facebook.com/pages/create. Choose your category, name the Page, and add basic information. You don't need to post anything or fully set it up before linking it to Instagram — you can link when ready after creation and finish setting up the Page later.
Can someone else link my Instagram to their Facebook Page?
No. Only the person who manages the Instagram account can initiate the link. They need to log into Instagram and complete the linking process themselves. You can give someone else permission to manage the linked accounts afterward through Instagram's business tools, but the initial link must come from the Instagram account owner.