What a VSCO link is and why you might want one

A VSCO link is a shareable web address that points to your VSCO profile — the photo and video editing app where you post your creative work. When you create a VSCO account, the app automatically generates a link in the form vsco.co/[your username]. You can share this link anywhere: in your Instagram bio, in emails, on your website, or in text messages. Anyone who clicks it lands on your VSCO profile without needing the app installed.

Businesses and creators use VSCO links for the same reason they use links to any other social profile: to direct people to a central place where they can see a portfolio of work. A photographer might put their VSCO link in their email signature. A clothing brand might link to their VSCO profile from their main website to show behind-the-scenes photos or a visual aesthetic. Unlike Instagram, VSCO does not show follower counts or engagement metrics, so the focus stays on the images themselves.

You do not need to do anything special to get a VSCO link — it exists the moment you create an account. The only choice you make is whether to share it and where.

Key Takeaways

  • Your VSCO link is generated automatically when you sign up and takes the form vsco.co/[your username].
  • You can find your exact link in the VSCO app under your profile settings, labeled as "Profile Link" or "Share Profile".
  • Sharing your VSCO link works best when you put it somewhere people already look for your work, like your Instagram bio or website.
  • You can customize your username during signup or change it later in settings, which changes your link automatically.

Finding your VSCO link in the app

Open the VSCO app and tap the profile icon in the bottom right corner. This takes you to your profile page, where you see your username, bio, and all the photos you have posted. At the top of your profile, you will see a button or menu option labeled "Share Profile," "Profile Link," or sometimes a link icon. Tap it.

The app will display your full VSCO link — something like vsco.co/yourname — along with options to copy it or share it directly to other apps. Tap "Copy" to paste it into your bio, email, or anywhere else you want it to appear. If you are on a computer, log into vsco.co, click your profile icon in the top right, and select "Share Profile" from the dropdown menu to see the same link.

Choosing and changing your username

Your VSCO username is the part that comes after vsco.co/, so choosing it carefully matters if you plan to share the link. During signup, VSCO suggests usernames based on your email or name, but you can type in something different. Pick something you will want to share — short, straightforward to spell, and ideally related to your name or what you create.

If you already have a VSCO account and want a different username, you can change it in settings. Open the app, go to your profile, tap the menu icon (three horizontal lines), and select "Settings." Look for "Username" and tap it to edit. VSCO usually allows one free username change per account, though this varies. Your link updates automatically when you change your username, so any old links you shared will stop working — update them wherever you posted them.

Where to put your VSCO link so people find it

The most common place is your Instagram bio. Since Instagram limits bio text to 150 characters, you might write something like "Photographer | vsco.co/yourname" or just paste the link itself. Instagram will turn it into a clickable link automatically. People who follow you on Instagram can tap it to see your full VSCO portfolio without leaving their phone.

If you have a personal website or business website, add your VSCO link in a "Follow Me" section, in your footer, or next to other social media links. Email signatures work too — anyone you email can click straight to your profile. Some people put it in their TikTok or YouTube bio for the same reason. The goal is to place it where the people you want to reach already look for you.

What people see when they visit your VSCO link

When someone clicks your VSCO link, they land on your public profile page. They see your username, your bio text, and a grid of all the photos and videos you have posted. They can scroll through your work, like individual posts, and follow your account — all without needing to read the app, though they can if they want to.

VSCO profiles do not show follower counts, like counts, or comment counts the way Instagram does. This means the focus stays on the images themselves rather than on popularity metrics. If you have set your profile to private, visitors will see that your account is private and will not be able to see your posts unless you approve them as a follower.

Making your profile worth sharing

Before you start sharing your VSCO link, spend time on your profile itself. Write a clear bio that tells people who you are or what kind of work you create — "Landscape photographer based in Colorado" or "Fashion and lifestyle content" gives context. Make sure your profile picture is one you are happy with, since it appears next to your link when you share it in some places.

Post photos and videos that represent your best work or your consistent style. VSCO is known for visual aesthetics, so people often follow accounts because they like the overall look and feel, not just individual posts. If you are sharing your link to drive traffic to a portfolio or to build an audience, consistency matters more than frequency.

Frequently Asked Questions

Can I change my VSCO link to something shorter?

No. VSCO links always follow the format vsco.co/[your username]. You cannot shorten them further or create a custom URL. The only way to change your link is to change your username, which you can do once for free in most cases.

What happens to my VSCO link if I delete my account?

The link stops working. Anyone who clicks it will see an error or a message that the profile no longer exists. If you think you might want to reactivate your account later, deactivate it instead of deleting it — deactivated accounts can be reactivated, and the link will work again.

Do I need to make my profile public to share my VSCO link?

Yes. If your profile is set to private, people who click your link will see that it is private and will not be able to view your posts unless you approve them as followers. Check your privacy settings in the app before sharing your link widely.

Can I use my VSCO link in paid ads or marketing?

Yes. There is nothing stopping you from putting your VSCO link in ads, email campaigns, or other marketing materials. Just make sure your profile is public and that the posts you are directing people to are ones you want them to see.

What is the difference between following someone on VSCO and clicking their link?

There is no difference in what you see. Clicking a VSCO link takes you to the same profile page as following someone does. The link is just a way to reach the profile without having the app or an existing VSCO account.