Why you might want to connect Instagram to Facebook
When you connect Instagram to Facebook, you can post to both platforms at the same time without logging into each one separately. This saves time if you manage both accounts. Instagram and Facebook are owned by the same company, so the connection is built into both apps.
The main reason to connect them is cross-posting — sending the same photo, video, or carousel to both audiences in one action. If your followers on Instagram and Facebook overlap, you reach them once instead of twice. If they are different groups, you reach both without duplicating your work.
You can also use Facebook's business tools to see how your posts perform on both platforms in one dashboard. This matters if you are tracking which content gets engagement.
Key Takeaways
- You need a Facebook Page (not a personal profile) connected to an Instagram business account or creator account to cross-post between them.
- The connection happens in Instagram settings under "Linked Accounts," and you authorize Facebook once to let Instagram post on your behalf.
- When you create a post on Instagram, you can check a box to also share it to your Facebook Page in the same moment.
- Not all Instagram content types cross over — Reels, Stories, and some carousel formats may not appear on Facebook the same way they do on Instagram.
- You can disconnect the accounts anytime in settings if you no longer want them linked.
What you need before you connect
You must have a Facebook Page, not a personal Facebook profile. A Page is the business or creator version of a Facebook account. If you only have a personal profile, you need to create a Page first. Go to facebook.com, click the menu icon, and select "Create" — then choose "Page." You can create a Page for a business, brand, public figure, or community.
On Instagram, your account must be a business account or creator account, not a personal account. If you have a personal account, you can switch it in Instagram settings under "Account Type." Open Instagram, go to Settings, tap "Account," and select "Switch to Professional Account." Choose whether you want a business or creator account — both can connect to Facebook, though business accounts have slightly more tools.
You also need to be the admin or have the role that lets you manage both the Instagram account and the Facebook Page. If someone else created either account, ask them to give you the right permissions first.
How to connect Instagram to Facebook on your phone
Open Instagram and go to your profile. Tap the menu icon (three horizontal lines) in the top right corner. Scroll down and tap "Settings and Privacy," then tap "Settings." Look for "Linked Accounts" or "Accounts Center" — the exact name depends on your Instagram version.
Tap "Linked Accounts" or "Accounts Center." You will see options to link Facebook, WhatsApp, and other Meta services. Tap "Facebook." Instagram will ask you to log into Facebook if you are not already logged in. Enter your Facebook credentials. Then Instagram will show you a list of Facebook Pages you manage. Select the Page you want to connect to this Instagram account.
Tap "Connect" or "Link." Instagram will ask for permission to post to your Facebook Page. Review what Instagram is asking to do — it should say something like "post to your Page" and "access your Page insights." Tap "Allow" or "Confirm." The connection is now active.
How to connect Instagram to Facebook on a computer
Go to instagram.com and log in. Click your profile picture in the top right corner and select "Settings." On the left sidebar, click "Linked Accounts." Click "Facebook." You will be taken to a login screen if you are not already logged into Facebook. Enter your Facebook email and password.
Instagram will show you the Facebook Pages you manage. Click the Page you want to connect. Click "Connect" or "Link." Review the permissions Instagram is requesting — these should include posting rights and access to Page insights. Click "Allow" or "Confirm." The accounts are now linked.
How to post to both Instagram and Facebook at the same time
Open Instagram and create a post as you normally would. Upload your photo or video, add captions and hashtags, and adjust any filters or editing. Before you tap "Share," look for a toggle or checkbox that says "Also share to Facebook" or "Share to Facebook Page." This option only appears if you have connected the accounts.
Tap or click that toggle to turn it on. The toggle will change color or show a checkmark. Then tap "Share" to post. Instagram will send the post to both your Instagram feed and your connected Facebook Page at the same time.
If you forget to turn on the toggle before posting, you cannot add the post to Facebook later. You would have to create a separate post on Facebook. So check for the toggle every time if you want both platforms to have the post.
What does and does not cross over to Facebook
Photos and standard carousel posts (multiple photos in one post) cross over to Facebook and look similar on both platforms. Captions, hashtags, and alt text all transfer. Links in your caption will work on Facebook too.
Instagram Reels do not cross over to Facebook as Reels — they become regular videos on your Facebook Page. Stories never cross over; they stay on Instagram only. Instagram Guides and Collections are Instagram-only features and will not appear on Facebook. Some carousel formats with special effects may not display the same way on Facebook as they do on Instagram.
If you post a video longer than 60 seconds on Instagram, Facebook may not accept it if your Page has certain restrictions. Check your Facebook Page settings under "Video" to see the limits for your account. Captions and hashtags will still transfer even if the video format changes.
How to disconnect Instagram from Facebook
If you no longer want the accounts linked, you can disconnect them anytime. Open Instagram, go to Settings, and find "Linked Accounts." Tap "Facebook." You will see the connected Page listed. Tap "Disconnect" or "Unlink." Instagram will ask you to confirm. Tap "Yes" or "Confirm." The connection is removed when ready.
After you disconnect, Instagram will no longer post to Facebook when you check that toggle. Any posts you already shared to both platforms will stay on both — disconnecting does not delete old posts. If you want to reconnect later, you can follow the same steps again.
Frequently Asked Questions
Can I connect multiple Instagram accounts to one Facebook Page?
No. One Instagram account can connect to one Facebook Page, and one Facebook Page can connect to one Instagram account. If you manage multiple Instagram accounts, each one needs its own Facebook Page to cross-post.
What happens if I change my Facebook Page name after connecting it to Instagram?
The connection stays active. Instagram will post to the Page under its new name. You do not need to reconnect or change any settings.
Can I schedule posts to Facebook through Instagram?
If you use Instagram's scheduling feature (available on business and creator accounts), scheduled posts will also schedule to Facebook at the same time. The post goes live on both platforms when the schedule time arrives.
Why is the "Share to Facebook" toggle not showing up?
The toggle only appears if your Instagram account is a business or creator account and you have successfully connected a Facebook Page. Check that you completed the linking steps and that your Instagram account type is set to professional. If you recently switched account types, try logging out and back in.
Do my Facebook followers see Instagram hashtags?
Yes. Hashtags transfer from Instagram to Facebook when you cross-post. Facebook followers can click on them the same way Instagram followers can, though hashtag reach works differently on each platform.