What a Facebook Page is and why you might want one
A Facebook Page is different from a personal Facebook account. A Page is a public profile for a business, organization, community group, or public figure. Anyone on Facebook can find it and follow it without needing your permission. You control what appears on it, who can post to it, and what comments stay visible.
A personal account is for you as an individual — it has privacy settings, a friends list, and personal photos. A Page is meant to be found by strangers. If you run a small business, manage a community garden, organize a neighborhood watch group, or want to share information about a cause, a Page lets people discover you without being your friend first.
Pages are free to create and maintain. Facebook does not charge you to set one up or to post to it. You can add other people as administrators so they can help manage the Page without needing access to your personal account.
Key Takeaways
- A Facebook Page is public and searchable, designed for businesses and organizations rather than personal use, and anyone can follow it without your approval.
- You create a Page from your personal account, but the Page itself is separate and has its own followers, posts, and messaging system.
- You can add other people as administrators or moderators so multiple people can manage the Page without sharing your personal account password.
- Page settings let you control who can post, what comments appear, and whether the Page shows up in search results.
- Once created, you can add a profile picture, cover photo, description, contact information, and a link to your website or other online presence.
Steps to create a new Facebook Page
Start from your personal Facebook account. In the top left corner, you will see a menu icon (three horizontal lines). Click it and scroll down until you see "Create" — click that. Then select "Page."
Facebook will ask you to choose a category for your Page. Pick the one that best matches what you do: Business or Brand, Community or Public Figure, Entertainment, Cause or Community, or Local Business. The category you choose affects what information fields appear and how the Page shows up in search results.
Next, give your Page a name. Use the actual name of your business, organization, or group — not a nickname or slogan. Facebook checks whether the name is already taken. If it is, you will need to choose something different. You can add a subtitle or tagline later in the Page settings.
Click "Create Page" and Facebook will take you to your new Page. It will be mostly empty at this point. You are now the administrator of this Page, and you can start filling in information and posting.
Adding information people need to find and contact you
Your Page's profile picture is the small image that appears next to your Page name everywhere on Facebook. Use a clear, recognizable image — a logo if you have one, or a photo of your face if you are a solo operator or public figure. The image should be at least 170 pixels wide, though Facebook recommends 200 by 200 pixels.
The cover photo is the large banner image at the top of your Page. It does not have to be a photo — many Pages use a graphic with text, a logo, or a branded design. On mobile phones, the cover photo appears smaller, so avoid putting important text or details in the far edges. Facebook recommends 820 by 312 pixels for the best appearance on both desktop and mobile.
Fill in the "About" section with a clear description of what your Page is for. Write in plain language: "We sell handmade pottery and offer classes" or "Community garden in the Riverside neighborhood — volunteers welcome" works better than vague marketing language. Include your location, phone number, email address, website, or hours of operation if they are relevant.
Add a call-to-action button if it fits what you do. You can set a button that says "Shop Now," "Learn More," "Contact Us," "Sign Up," or several other options. The button links to a URL you provide — your website, a sign-up form, or a contact page.
Controlling who can post and what comments appear
By default, anyone who follows your Page can comment on your posts and send you messages. You can change this in the Page settings. Click "Settings" in the top right corner of your Page, then go to "Moderation" on the left side.
In the Moderation section, you can add words or phrases that will automatically hide comments containing them. For example, if you run a community Page and want to prevent spam, you might add common spam phrases. Any comment with those words will be hidden from view until you review it.
You can also turn off the ability for people to post directly to your Page. If you do this, only you and other administrators can create posts on the Page itself — followers can still comment on your posts and send you messages. This is useful if you want to control the content that appears on your Page.
In the "Posts" section of Settings, you can choose whether posts from other people need your approval before they appear. You can also decide whether your Page shows up in search results and whether people can find it through recommendations.
Adding other people to help manage your Page
If you want someone else to help run the Page, you do not have to give them your personal account password. Instead, you can add them as an administrator, editor, or moderator. Click "Settings," then "Page Roles" on the left side.
An administrator can do almost everything you can do — create posts, respond to messages, change settings, and add or remove other people. An editor can create and delete posts, respond to messages, and upload photos, but cannot change settings or add people. A moderator can respond to messages and comments but cannot create posts or change settings.
To add someone, type their name in the "Assign a new Page role" field and choose which role you want them to have. They will get a notification that they have been added to the Page. They can then access the Page from their own account without needing to know your password.
Making your Page discoverable
Once your Page is set up, people can find it by searching for your name or business name in the Facebook search bar. You can also share the Page link with people by email, text, or other social media. The link looks like facebook.com/yourpagename.
Ask people who already know about your business or organization to follow your Page and share it with others. Facebook's algorithm shows your posts to people who follow your Page, but the more people who follow it, the more people will see your posts in their feed.
You can also add a link to your Facebook Page on your website, email signature, or other online profiles. This makes it straightforward for people who find you elsewhere to also follow you on Facebook.
Understanding what information is public
Everything on your Page — posts, photos, comments, and the information in your About section — is public by default. Anyone on the internet can see it, even if they do not have a Facebook account. Search engines can index your Page, which means it may appear in Google search results.
This is different from a personal account, where you can set most things to be visible only to friends. On a Page, you cannot hide posts or photos from the public. If you post something you later want to remove, you have to delete it entirely.
Think about what information you want to share before you post it. Phone numbers, email addresses, and location details are useful for people who want to contact you, but they are also visible to anyone. If you do not want your personal phone number public, consider setting up a business phone number or a contact form on your website instead.
Frequently Asked Questions
Can I change my Page name after I create it?
Yes, but there are limits. You can change your Page name once every 60 days. Go to Settings, click "Page Info," and look for "Page Name." Facebook will check whether the new name is already taken. If your Page is very new (less than a week old), you may be able to change it more often.
What is the difference between a Page and a Group?
A Page is one-way: you post and people follow. A Group is two-way: members can post, comment, and have discussions with each other. Use a Page if you want to broadcast information. Use a Group if you want to build a community where people talk to each other.
Can I delete my Page if I change my mind?
Yes. Go to Settings, scroll down to "Deactivation and Deletion," and choose "Delete Page." Facebook will ask you to confirm. Once deleted, the Page cannot be recovered, so make sure you want to remove it permanently.
Do I need to post every day to keep my Page active?
No. You can post as often or as rarely as you want. However, people are more likely to follow and engage with a Page that posts regularly. Even one post per week or per month is better than no posts at all.
Can people message my Page if I do not follow them back?
Yes. Anyone can send a message to your Page, and those messages appear in your Page inbox. You can respond, ignore, or block people who message you. This is separate from your personal message inbox.