What a Facebook page address is and why you might change it

Your Facebook page address is the custom URL that appears in your page link — the part after facebook.com/. For example, facebook.com/your-business-name instead of facebook.com/pages/Your-Business/123456789. A custom address makes your page easier to find, looks more professional, and is simpler to share on business cards or in emails.

You might change your page address if you rebranded your business, corrected a misspelling, or want something shorter and more memorable. Facebook lets you change it once every 30 days, though the change takes effect when ready.

The process is straightforward, but there are a few rules: your page must be at least 14 days old, have at least 25 followers, and the new address cannot already be claimed by another page. Once you change it, the old address stops working and redirects to your new one for 301 days.

Key Takeaways

  • Your page must be at least 14 days old and have 25 or more followers before you can create a custom address.
  • You can change your page address once every 30 days through the page settings menu under "Page Info."
  • The new address takes effect when ready, and the old one redirects to the new address for 301 days.
  • Choose an address that matches your business name or brand, avoid numbers and special characters when possible, and keep it short enough to remember.

Step-by-step: changing your page address on desktop

Open your Facebook page and click the three horizontal lines (menu icon) in the top right corner. Scroll down and select Settings and privacy, then click Settings. On the left sidebar, click Page info.

Find the section labeled Page address or Web address. Click the pencil icon next to your current address. Type the new address you want in the text field. Facebook will check in real time whether that address is available — if it shows a green checkmark, you can use it. If it shows a red X, that address is taken and you need to try something different.

Once you have chosen an available address, click Save. The change takes effect when ready. You will see a confirmation message showing your new page address.

Changing your page address on mobile

Open the Facebook app and go to your page. Tap the menu icon (three horizontal lines) at the bottom right of the screen. Scroll down and tap Settings and privacy, then Settings.

Tap Page info. Scroll to find Page address or Web address. Tap the pencil icon next to your current address and enter the new one. Facebook will show you whether it is available. Once you confirm, tap Save and the change is live.

What to do if your desired address is already taken

If the address you want shows a red X, it means another page or person has already claimed it. You cannot request it or wait for it to become available — Facebook does not have a system for that. Your options are to choose a variation of the name you want or pick something different entirely.

Common variations that often work: add your city name (facebook.com/your-business-chicago), add a descriptor (facebook.com/your-business-shop), use an abbreviation, or add numbers if they are meaningful to your brand. Avoid random numbers at the end — they make your address harder to remember and less professional.

Before you settle on a new address, search Facebook to make sure no one else is using it. Type the address into the search bar to confirm it is truly available.

Rules and restrictions for page addresses

Facebook has specific rules about what characters and words you can use. Your address can contain letters, numbers, periods, and underscores, but not spaces or most special characters. You cannot use certain reserved words that Facebook protects, like "facebook," "help," "pages," or "app." If you try to use a protected word, Facebook will reject it.

Your address must be between 5 and 50 characters long. It is case-insensitive, meaning facebook.com/MyBusiness and facebook.com/mybusiness are the same page. Avoid addresses that look like they could be impersonating a well-known brand or public figure — Facebook may remove the page if it appears to be fraudulent.

What happens to your old page address

When you change your page address, the old one does not disappear when ready. For 301 days, anyone who visits your old address will be automatically redirected to your new one. This gives you time to update your website, business cards, and social media profiles with the new link.

After 301 days, the old address becomes available for someone else to claim. If you think you might want to use the old address again in the future, you should not wait — claim it on a different page or reserve it before the 301-day window closes.

Updating your page address across your other accounts

Once you change your page address, update it everywhere you have shared it. Go to your business website and update any links to your Facebook page. Check your email signature, LinkedIn profile, Instagram bio, and any other social media accounts where you have linked to your Facebook page.

If you have printed materials like business cards or flyers with your old Facebook address, you do not need to reprint them when ready — the old address will still work for over a year. But when you order new materials, use the new address. Update your Google Business Profile if you have one, since that is often where people search for your business links.

Frequently Asked Questions

Can I change my page address more than once a month?

No. Facebook enforces a 30-day waiting period between changes. If you change your address today, you cannot change it again until 30 days from now. Plan your address carefully before making the change.

What if I change my page address and then want to change it back?

You can change it back, but you have to wait 30 days from your last change. The old address will redirect to your new one for 301 days, so you have time to decide if you made a mistake.

Does changing my page address affect my followers or page history?

No. Your followers stay the same, your posts remain, and your page history is unchanged. Only the URL changes — everything else about your page stays exactly as it was.

Can I use spaces or special characters in my page address?

No. Facebook only allows letters, numbers, periods, and underscores. Spaces and special characters like hyphens, ampersands, or hashtags are not permitted. Use periods or underscores if you need to separate words.

What if my page is less than 14 days old?

You cannot create a custom address until your page is at least 14 days old and has 25 followers. Once both conditions are met, the option to change your address will appear in your page settings.