You can change your Facebook page address once every 30 days

Your Facebook page address is the URL people use to find you — the part after facebook.com/. You can change it to something shorter, easier to remember, or more professional than the default number Facebook assigns. Facebook allows one change every 30 days, and the change takes effect when ready.

The address you choose must be between 5 and 50 characters, contain only letters, numbers, periods, and underscores, and cannot be a username someone else already claimed. If you change your mind, you can change it again after 30 days have passed from your last change.

Key Takeaways

  • You need admin access to the page and must have a confirmed Facebook account to change the page address.
  • The change happens in Page Settings under the Basic section, where you will see a field labeled "Username".
  • Facebook will show you whether your chosen address is available before you save it.
  • Once you change the address, your old URL stops working, so update any links on your website or other pages where you posted it.
  • You can change the address again after 30 days if you want something different.

Step-by-step: changing your page address

Open your Facebook page and click the Settings icon at the top right. From the menu, select Settings. On the left side, click Basic Information.

Look for the field labeled "Username" — this is your page address. Click the pencil icon next to it to edit. Type the new address you want. Facebook will tell you when ready if it is available or if someone else has already claimed it. Once you see the green checkmark showing it is available, click Save Changes.

The new address is live right away. Your old address will no longer work, so if you have posted your page link on your website, in emails, or anywhere else, you should update those links to the new address.

What makes a good page address

A good page address is short enough to remember and type, but specific enough that people searching for you will find your page instead of someone else's. If you run a business, use your business name or a shortened version of it. If you are a creator or professional, your first and last name or a recognizable version of your brand works well.

Avoid addresses with numbers or underscores if you can, because people often forget them or mistype them when they hear your address spoken aloud. "facebook.com/bakeryname" is better than "facebook.com/bakery_name_2024" because it is easier to share and remember.

What happens to your old address

When you change your page address, Facebook retires the old one. Anyone who tries to visit the old URL will see an error page. This means you need to update any links you control — your website, email signature, business cards, or other social media profiles.

If other people have shared your old page link on their profiles or in comments, those links will break. You cannot prevent this, but most people will find your page by searching for your name or business name instead of using an old link.

Troubleshooting: address not available or won't save

If the address you want shows as unavailable, someone else has already claimed it. Try a variation: add your location, your profession, or a number. "bakeryname" might be taken, but "bakeryname_denver" or "bakeryname_official" might be free.

If you see an error message when you try to save, make sure your address contains only letters, numbers, periods, and underscores — no spaces or special characters. Also check that you have admin access to the page. If you are not the page owner, only the owner can change the address.

If you changed your address fewer than 30 days ago, Facebook will not let you change it again yet. The system will show you the date when you can make your next change.

Updating links after you change your address

Search your website for the old page address and replace it with the new one. If you have a contact page, an about page, or a footer with social media links, update those first — those are the places people look.

Update your email signature if you include your page link there. If you have printed business cards with your page address, plan to reprint them or write the new address by hand on existing cards until you can order new ones.

Check any other social media profiles where you may have posted your Facebook page link — Instagram, LinkedIn, Twitter, or your business listing on Google. Update those links too so people can find you from any direction.

Frequently Asked Questions

Can I change my page address more than once?

Yes, but only once every 30 days. After you make a change, Facebook locks the address field for 30 days. Once that period ends, you can change it again if you want.

What if someone took the address I want?

Try variations of it. Add your location, your profession, a year, or "official" to the end. If the exact name you want is taken and you believe it is a fake or abandoned page, you can report it to Facebook, but there is no may provide they will take action.

Do I need to tell my followers about the address change?

You should post about it on your page so people know the new address. Most people will find you by searching your name, but some may have bookmarked or saved the old link, so a heads-up helps them update their bookmarks.

Will changing my address affect my page followers or posts?

No. Your followers stay with you, all your posts remain, and your page history is unchanged. Only the URL changes — everything else about your page stays the same.

Can I use spaces or special characters in my page address?

No. Facebook only allows letters, numbers, periods, and underscores. Spaces and special characters like hyphens, ampersands, or exclamation marks will not work.