Change your page name from the Settings menu

Go to your Facebook Business Page and click the three-line menu icon in the top right corner. Select Settings and Privacy, then Settings. On the left side, find and click General. You will see your page name listed near the top — click the pencil icon next to it to edit.

Type your new page name in the text field that appears. Facebook will show you if the name is available or if it conflicts with another page. Once you confirm the change, it takes effect when ready, though it may take a few minutes to show across all Facebook surfaces like search results and your followers' feeds.

If you do not see the pencil icon, you may not have admin access to the page. Only page admins with the correct permissions can change the page name. Ask the page owner or another admin to grant you the necessary permissions, or have them make the change directly.

Key Takeaways

  • Page name changes happen when ready in your Settings menu, but may take a few minutes to appear everywhere on Facebook.
  • Only admins with full page control can change the page name — if you cannot see the edit option, ask another admin to check your permissions.
  • Facebook may reject a name if another page already uses it or if the name violates community standards.
  • You can change your page name as often as you want, but frequent changes may confuse your followers and hurt your search visibility.

What happens to your followers and messages when you change the name

Your followers stay on your page when you change the name. They do not need to re-follow you, and their notifications continue as normal. However, they will see the new name the next time they visit your page or see your posts in their feed.

Messages sent to your page inbox remain intact. Customers or contacts who have messaged you before will still be able to find the conversation history, even though the page name has changed. The page URL (the web address) does not change when you rename the page, so any links people have saved will still work.

Restrictions on what you can name your page

Facebook does not allow page names that impersonate real people, government officials, or public figures without clear context. You cannot use a name that is purely numbers, or a name that looks like a URL or email address. Names that include excessive symbols, repeated characters, or all capital letters may be rejected.

If your business name contains trademarked words or brand names you do not own, Facebook may allow the page but the trademark holder could request that you change it later. If you operate under a legal business name that differs from your page name, keep your legal name in the page description or "About" section so customers can find you.

Changing your page name versus changing your username

Your page name is what appears at the top of your page and in search results — this is what you change in Settings. Your username (or vanity URL) is the short web address, like facebook.com/yourpagename. These are two different things.

To change your username, go to Settings, click General, and look for the Page Address or Username section. You can change your username once every 30 days. If you have never set a custom username, Facebook will suggest one based on your page name, but you can type something different. The username must be at least 5 characters and can only contain letters, numbers, periods, and underscores.

When to change your page name and what to tell your audience

Change your page name if your business has rebranded, merged with another company, or if you want to better reflect what you actually sell. If you have built up followers and search visibility under your old name, a name change may temporarily hurt your reach while Facebook's systems update. Plan the change for a time when you are not running important promotions or campaigns.

Post an announcement on your page before or when ready after the change. Tell your followers what the new name is and why you changed it. This prevents confusion and reminds people to keep following you under the new name. If you have a large audience, you might also mention the change in your page description or pinned post for a week or two.

Troubleshooting: Your page name change was rejected

If Facebook rejected your name choice, check the error message it provided. The most common reasons are: another page already uses that exact name, the name violates community standards, or the name contains symbols or formatting Facebook does not allow. Try removing special characters, numbers, or extra spaces and try again.

If you believe the rejection was a mistake — for example, if you own a legitimate business with that name — you can appeal. Go back to the page name field and look for an option to request a review. Facebook will examine your request and respond within a few days. In the meantime, you can use a slightly different name (like adding your city or a descriptor) to keep your page live.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes. You can change your page name as many times as you want. However, if another page has claimed your old name in the meantime, you may not be able to use it again. If that happens, try a variation like adding your city, year, or a descriptor to the original name.

Will changing my page name hurt my search ranking?

Possibly, but usually only temporarily. Facebook's search algorithm takes time to re-index your page under the new name. Your followers and existing links will still find you, but new people searching for your old name will not. If your old name was well-known, consider keeping it in your page description or "About" section so people can still find you through search.

What if my business name has special characters or accents?

Facebook allows most accented letters and some special characters in page names. Try typing your name exactly as you want it. If Facebook rejects it, try removing the special character or replacing it with a standard letter. You can always add the correct spelling to your page description or "About" section.

Do I need to change my username when I change my page name?

No, but you may want to. Your username is the web address people use to find you directly. If your old username no longer matches your business, changing it makes your page easier to find and looks more professional. Remember you can only change your username once every 30 days.

What if I share my page admin duties with other people?

Only admins with full page control can change the page name. If you have multiple admins, any of them can make the change. If someone on your team needs to change the name but cannot see the option, check their role in the page settings — they may have a limited admin role that does not include this permission.