What Linktree does and why you might use it

TikTok lets you put one clickable link in your bio. If you want to send people to multiple places — your website, your email signup, your Instagram, your online store — you need a tool that holds all those links in one place. Linktree is a free service that creates a single landing page with multiple clickable links. You put the Linktree URL in your TikTok bio, and when someone clicks it, they see all your links at once.

Other services do the same thing: Beacons, Stan Store, Milkshake, and Carrd all work this way. Linktree is the most common because it's free, requires no coding, and works on every device. The trade-off is that Linktree collects data about who clicks your links and where they go — that's how they make money. If that concerns you, the alternatives section below covers other options.

Key Takeaways

  • You create a free Linktree account at linktree.com, add your links, and copy your unique Linktree URL to your TikTok bio in one step.
  • Linktree tracks which links people click and how often, and sells that data to advertisers — read their privacy policy if you want to know what they collect.
  • Your Linktree page is public and searchable, so do not put sensitive information like your home address or phone number in the link descriptions.
  • You can customize the look of your Linktree page with colors and images, but the free version shows Linktree's branding at the bottom.
  • If you do not want Linktree tracking your clicks, Carrd or a straightforward website with multiple links gives you the same result without the data collection.

Setting up your Linktree account

Go to linktree.com and click "Sign up free" in the top right. You can sign up with your email address, Google account, or TikTok account directly. If you sign up with TikTok, Linktree will ask permission to see your TikTok profile — this is safe, but it just means Linktree can read your public information, not post on your behalf.

After you sign up, Linktree will ask you to choose a username. This becomes your Linktree URL: linktree.com/yourname. Pick something short and straightforward to type, because people will need to remember it or type it into their browser. You can change it later, but changing it breaks any links you have already shared.

Next, Linktree asks for your display name (what appears at the top of your page) and a profile picture. These do not have to match your TikTok name and photo, but most people use the same ones so visitors recognize you.

Adding links to your Linktree page

Once your account is set up, you see a dashboard with a big "+ Add link" button. Click it and you get a form with two fields: the link itself (where you want people to go) and the link title (what the button says). The title is what people see, so make it clear: "Shop my merch", "Email me", "My website" work better than "Click here" or "Link 1".

Paste the full URL into the link field — it needs to start with http:// or https://. If you paste just "instagram.com/yourname" without the https://, Linktree will not recognize it as a link. You can add as many links as you want. Most people add between three and eight; more than that and your page gets cluttered.

You can drag the links to reorder them — the top link is what people see first. Linktree also lets you set links to "active" or "inactive", so you can turn links on and off without deleting them. This is useful if you run a seasonal shop or a limited-time signup.

Copying your Linktree URL to your TikTok bio

Once your links are added, copy your Linktree URL. You can find it at the top of your Linktree dashboard — it looks like linktree.com/yourname. Click the copy button next to it.

Open TikTok and go to your profile. Tap the "Edit profile" button. In the "Bio" field, paste your Linktree URL. You can add a short description before it if you want — for example, "Music producer 🎵 linktree.com/yourname" — but the URL is what matters. Save your changes and you are done.

It takes a few minutes for TikTok to update, but once it does, your bio link will be clickable. Anyone who taps it will land on your Linktree page and see all your links.

Customizing how your Linktree page looks

In your Linktree dashboard, click "Appearance" to change colors, fonts, and background images. The free version gives you basic options: you can pick a background color, upload a background image, and choose a few font styles. The paid version (Linktree Pro, about $5 a month) unlocks more fonts, custom domains, and removes Linktree's branding.

Most people stick with the free version. The customization is enough to make your page match your TikTok aesthetic, and the Linktree watermark at the bottom is small. If you want to remove it or use a custom domain (like yourname.com instead of linktree.com/yourname), that is when Pro makes sense.

Understanding what Linktree collects about your visitors

Linktree tracks every click on your links: which link was clicked, when, and what device the person used. They also collect IP addresses and approximate location data. This information is stored in your Linktree analytics dashboard, where you can see which of your links gets the most clicks.

Linktree's business model is to sell this data to advertisers in aggregate form — they do not sell your individual visitor names, but they do sell patterns like "people who click music links also click merchandise links". If you do not want this tracking, read Linktree's privacy policy at linktree.com/privacy. If you decide you do not want to use them, the alternatives below do not track clicks the same way.

Alternatives if you want fewer data collection or more control

Carrd (carrd.co) is a straightforward website builder that costs about $20 a year. You can create a one-page site with multiple links, and Carrd does not track clicks or sell data the way Linktree does. The downside is you have to set it up yourself — it takes 15 minutes but requires a few more steps than Linktree.

Beacons (beacons.ai) is free like Linktree and has similar features, but it focuses more on helping creators monetize (selling digital products, taking tips) than on link tracking. If you just want a link hub without the data collection focus, it is worth trying.

You can also build a straightforward landing page on your own website if you have one, or use a Google Site (sites.google.com) to create a free page with multiple links. These options give you full control but require more technical knowledge.

Frequently Asked Questions

Can I use Linktree on other platforms besides TikTok?

Yes. You can put your Linktree URL in your Instagram bio, Twitter bio, YouTube channel description, or anywhere else that lets you add a link. Many creators use the same Linktree for all their social accounts.

What happens if I delete my Linktree account?

Your Linktree page disappears and the link in your TikTok bio stops working. Anyone who clicks it will see an error. If you want to keep your TikTok bio link working, you need to either keep your Linktree account active or replace the URL with something else.

Can I see how many people clicked each link?

Yes. In your Linktree dashboard, click "Analytics" to see click counts for each link, broken down by date and device type. The free version shows basic numbers; Linktree Pro shows more detailed breakdowns.

Is it safe to put my email address in a Linktree link?

Yes, but understand that your Linktree page is public and searchable. If you put a direct email link (like "Email me: yourname@email.com"), bots can scrape that address and add it to spam lists. A safer option is to link to a contact form on your website instead.

Do I need to pay for Linktree to use it on TikTok?

No. The free version works perfectly on TikTok. You only pay if you want to remove Linktree's branding, use a custom domain, or unlock advanced analytics and design features.