You need a Snapchat+ subscription or a business account to add clickable links to stories

Regular Snapchat accounts cannot add links to stories at all. You have two paths: pay for Snapchat+ (a monthly subscription), or switch to a Snapchat Business Account (free, but designed for brands and creators). Snapchat+ costs $3.99 per month on iOS or $3.99 per month on Android. A business account requires you to convert your existing account or create a new one through Snapchat's business setup, and it opens access to analytics and promotional tools alongside link-adding.

The link feature itself works through a sticker or button you place directly on your story. When someone views your story, they tap the link element and get taken to the URL you specified. This only works on stories—you cannot add links to Snaps sent directly to friends, only to content posted to your Story that appears for 24 hours.

Key Takeaways

  • Snapchat+ subscribers and business account holders can add links; regular accounts cannot.
  • Links appear as tappable stickers or buttons on your story that direct viewers to a URL you choose.
  • The link feature works only on stories posted to your public feed, not on direct messages or Snaps sent to individual friends.
  • Business accounts are free but require you to declare your account as a business or creator account during setup.

How to add a link if you have Snapchat+

Open Snapchat and create or select a story you want to add a link to. Tap the sticker icon (it looks like a square smiley face) at the bottom of the screen while editing your story. Scroll through the sticker menu until you find the link sticker—it typically shows a chain link icon. Tap it.

A text field will appear asking you to paste or type the URL. Enter the full web address, including https:// at the beginning. Snapchat will not accept incomplete URLs. Once you paste the link, you can resize and reposition the sticker on your story by dragging it around the screen. When you are satisfied with the placement, post your story as usual. Viewers will see the link sticker and can tap it to open the URL in their browser.

How to add a link if you have a business account

Business accounts access the link feature through the same sticker menu. Create your story, tap the sticker icon, and select the link sticker from the options. Paste your URL into the field that appears. Business accounts sometimes have additional link options—for example, you may see a "Snap Ads" or "Shop" link type depending on your account tier and location. These direct viewers to specific business destinations rather than arbitrary web pages.

Resize and position the sticker, then post. Business accounts also have access to story analytics, so you can see how many people tapped your link after viewing your story. This data appears in your Snapchat Insights dashboard, which you can access from your profile settings.

Converting a regular account to a business account

Go to your Snapchat profile and tap the settings icon (gear symbol) in the top right. Scroll down and look for "Account Type" or "Switch to Business Account." Tap it. Snapchat will ask you to confirm your business name, category (such as retail, media, services), and contact information. You do not need to be a registered business—Snapchat allows creators and individuals to use business accounts.

Once you confirm, your account converts when ready. You will see new options in your settings for analytics, ads, and link management. There is no cost to maintain a business account, and you can switch back to a personal account later if you change your mind, though you may lose access to some features temporarily during the switch.

What happens when someone taps your link

The viewer's phone opens their default web browser and navigates to the URL you provided. They leave Snapchat entirely and land on whatever page you linked to—a website, a product page, a sign-up form, or any other web destination. Once they close the browser or navigate away, they can return to Snapchat by tapping the Snapchat icon or using their phone's back button.

Snapchat does not track where the link takes people or what they do after they arrive. If you want to know how many people clicked your link and what they did next, you need to set up tracking on the destination website itself—for example, by adding a Google Analytics tag or a UTM parameter to the URL. This is standard practice for creators and businesses monitoring link performance.

Links that Snapchat will not allow

Snapchat blocks links to sites it flags as malicious, phishing attempts, or containing adult content. You cannot link to pages selling counterfeit goods, illegal items, or services that violate Snapchat's terms. If you try to add a blocked link, Snapchat will reject it and show an error message. You can appeal the decision by contacting Snapchat support, but most rejections stand.

Shortened URLs (like bit.ly or tinyurl links) usually work, but Snapchat may reject them if the destination is flagged. Use the full, direct URL when possible. If you are linking to a legitimate site and Snapchat blocks it, check whether the site itself has a security or reputation issue, or contact Snapchat support with the URL to request a review.

Frequently Asked Questions

Can I add multiple links to one story?

Yes. You can add multiple link stickers to the same story by repeating the sticker process for each link. Each sticker can point to a different URL. Viewers can tap any link sticker they see on your story.

Do I need Snapchat+ if I have a business account?

No. Business accounts include link access for free. You only need Snapchat+ if you have a personal account and want link access without converting to a business account.

Can people see where your link goes before they tap it?

No. The link sticker shows only the text or icon you choose—viewers cannot see the actual URL unless they tap it and the browser loads. This means you can customize the sticker text to say something like "Shop Now" or "Learn More" without revealing the destination.

What if the link I want to add is not working?

Test the URL in your phone's browser first to confirm it works. If it does, try adding it again—sometimes Snapchat's link parser has temporary issues. If Snapchat rejects it repeatedly, the destination site may be flagged as unsafe, or the URL may contain characters Snapchat does not accept. Contact Snapchat support with the URL if you believe the rejection is an error.