Where TikTok lets you put a link, and what it's for

TikTok gives you one clickable link in your profile — the bio link — that appears just below your username and follower count. This is the only place on TikTok itself where you can direct people to an outside website. You cannot embed links in video captions, comments, or video descriptions the way you can on YouTube or Instagram.

The bio link is useful if you want to send viewers to a website you own, a shop, a newsletter signup, or another social media account. Many creators use it to point to a landing page that then links to multiple places — their YouTube channel, Patreon, online store, or contact form.

TikTok also lets you add links through TikTok Shop if you sell products, and through Creator Fund or brand partnership features if you are monetized. Those are separate from the bio link and require different setup steps.

Key Takeaways

  • The bio link is the only clickable link visible in your TikTok profile, located directly below your username.
  • You add or change your bio link by going to your profile, tapping Edit Profile, and pasting a URL into the Website field.
  • TikTok accepts any full URL, but many creators use link-in-bio tools like Linktree or Beacons to point to multiple destinations from one link.
  • Your bio link is public and visible to anyone who visits your profile, so use a URL you are comfortable sharing widely.
  • TikTok does not allow you to add links in video captions or comments, so the bio link is your main way to direct traffic off the platform.

How to add or change your bio link on mobile

Open TikTok and go to your profile by tapping the profile icon at the bottom right. Tap the three horizontal lines (menu icon) in the top right corner, then tap Settings and privacy. From there, tap Account, then Edit profile.

You will see a field labeled Website. Tap it and paste or type the full URL you want to link to — for example, https://www.yourwebsite.com or https://linktr.ee/yourname. Make sure the URL starts with https:// or http://, or TikTok may not recognize it as a link. Tap Save at the bottom of the screen.

The link will appear in your profile when ready, just below your username. Anyone who taps it will be taken to that URL in their phone's web browser.

How to add or change your bio link on desktop

Log into TikTok on a web browser and click your profile icon in the top right corner. Click Edit profile. You will see the same Website field. Click it, paste or type your URL, and click Save.

The process is identical to mobile — the field accepts the same URLs and displays the same way in your public profile.

What URLs work, and what does not

TikTok accepts any full URL that starts with https:// or http://. This includes personal websites, online stores, YouTube channels, Instagram profiles, email signup forms, and landing pages. You can change the link as often as you want — there is no limit to how many times you update it.

TikTok does not allow shortened URLs from certain services in some regions, though this varies. If you paste a link and TikTok rejects it, try using the full, unshortened version instead. If you want to link to multiple places — your shop, your YouTube, your newsletter — use a link-in-bio tool like Linktree, Beacons, or Later. These services give you one URL to put in your TikTok bio, and when people click it, they see a page with multiple links to choose from.

Do not put your phone number, email address, or payment information in the bio link field. The bio link is public and visible to anyone, including people you do not know.

Why your link might not be clickable

If you added a link but it does not appear as clickable in your profile, the most common reason is that the URL is incomplete or malformed. Make sure it starts with https:// or http:// — TikTok will not turn a URL into a link if it is missing the protocol. Also check that there are no extra spaces before or after the URL.

If the link still does not work after you save it, try logging out and logging back in, or closing and reopening the TikTok app. Sometimes the change takes a few minutes to appear across all devices. If you are using a very new or very obscure domain, TikTok's system may flag it as suspicious and block it temporarily — in that case, wait a few hours and try again.

Privacy and safety considerations for your bio link

Your bio link is public. Anyone who visits your profile — whether they follow you or not — can see it and click it. Do not use your bio link to share personal information like your home address, phone number, or email address unless you have a specific reason to make that information public.

If you link to an external website, that website will receive information about the person who clicked the link, including their IP address and the fact that they came from TikTok. If you are concerned about your privacy or your viewers' privacy, review the privacy policy of any external site you link to before adding it to your bio.

Be cautious about clicking links in other people's TikTok bios. A link that looks legitimate can lead to a phishing site or malware. If a creator's bio link seems out of character — for example, a beauty creator suddenly linking to a cryptocurrency site — it may mean their account has been compromised. Report suspicious links to TikTok by tapping the three dots on their profile and selecting Report.

Using link-in-bio tools to send people to multiple places

If you want your TikTok bio to point to more than one destination — your YouTube channel, your online store, your newsletter, and your other social media accounts — you cannot do that with a single TikTok bio link. Instead, use a link-in-bio service.

Services like Linktree, Beacons, Later, and Carrd let you create a straightforward landing page with multiple clickable links. You sign up for free (or pay for a premium version), add the links you want, and then put the service's URL in your TikTok bio. When someone clicks your TikTok bio link, they land on your custom page and can choose which link to follow.

These tools are free to start with, though they may show ads or offer paid plans with more customization. They also track how many people click each link, which can be useful if you want to know which of your destinations gets the most traffic from TikTok.

Frequently Asked Questions

Can I add multiple links in my TikTok bio?

TikTok only allows one link in your bio. If you need to send people to multiple places, use a link-in-bio tool like Linktree or Beacons, which gives you one URL to put in your bio and a landing page with multiple links for people to choose from.

Can I add links in my TikTok video captions or comments?

No. TikTok does not make links in captions or comments clickable. The bio link is the only place on TikTok where you can direct people to an outside website. Some creators mention their website or handle in their captions and ask people to check their bio.

What happens if I change my bio link?

The old link stops working when ready and the new one takes its place. Anyone who bookmarked or shared the old link will get an error. If you are moving your bio link to a new URL, consider keeping the old page active with a redirect to the new one, or mention the change in a video.

Is it safe to click links in other creators' TikTok bios?

Usually yes, but use the same caution you would with any link on the internet. If a link seems out of place or the creator's account looks compromised, do not click it. You can report suspicious links to TikTok by tapping the three dots on the creator's profile and selecting Report.

Can I see how many people clicked my TikTok bio link?

TikTok does not show you click counts for your bio link directly. If you use a link-in-bio tool like Linktree or Beacons, those services will show you how many people clicked and where they went. If you link directly to your own website, you can track clicks using Google Analytics or similar tools.