You need a Snapchat+ subscription to add clickable links to your story
Regular Snapchat accounts cannot add links to stories. Only users with Snapchat+ — the paid subscription tier — can attach URLs that viewers can tap to visit websites, apps, or other destinations. If you do not have Snapchat+, you will see the link tool grayed out in the story editor.
Snapchat+ costs $3.99 per month on iOS and Android. You can cancel anytime. Once you subscribe, the link tool becomes available when ready in your story creation screen, and you can add as many links as you want to a single story.
If you have Snapchat+ but still cannot see the link option, force-close the app completely and reopen it. Sometimes the feature takes a moment to set up after purchase.
Key Takeaways
- Adding links to Snapchat stories requires a Snapchat+ subscription; the feature is not available on free accounts.
- You add a link by tapping the link icon in the story editor, pasting your URL, and choosing what text or sticker represents the link.
- Links appear as tappable elements in your story — viewers see them as interactive buttons or stickers, not as plain text.
- You can edit or delete a link after posting it to your story without deleting the entire story.
How to add a link step by step
Open Snapchat and create a new story the way you normally would — take a photo, record a video, or upload from your camera roll. Once you have your content ready, look at the bottom of the screen for the editing toolbar.
Tap the link icon (it looks like a chain link). A text field will appear asking you to paste a URL. Copy and paste the full web address you want to share — for example, https://www.example.com or a link to a specific product, article, or app. The URL must start with http:// or https:// to work.
After you paste the link, Snapchat will ask you how you want the link to appear in your story. You can choose a sticker (like "Tap to Visit" or "Learn More") or create a custom text label. Pick whichever matches the tone of your story. The sticker or text will be the only visible part — viewers tap it to open the link.
Position the sticker or text on your story by dragging it where you want it. You can resize it by pinching in or out. When you are happy with the placement, tap outside the element to finish, then post your story as usual.
What viewers see when you add a link
When someone views your story, they will see the sticker or text label you chose floating on top of your photo or video. It looks like any other story element — a sticker, a text box, or a button. There is nothing that says "this is a link" unless you make it clear in your label.
When a viewer taps the sticker or text, Snapchat opens their web browser and takes them to the URL you provided. They leave Snapchat temporarily and land on whatever page you linked to. When they close the browser or go back, they return to Snapchat.
Links do not count as a reply or message — Snapchat does not tell you who tapped your link. You get no notification, and there is no way to see click-through numbers from within Snapchat itself.
Editing or removing a link after posting
If you posted a story with a link and want to change it, you do not have to delete the entire story. Tap and hold on the story in your Stories section, then select "Edit Story." The editing tools will reappear, and you can tap the link element again to modify the URL or change the label text.
To remove the link entirely, tap and hold the link element, then select "Delete." The rest of your story stays intact. If you want to delete the whole story, use the trash icon instead.
Links that work and links that do not
Most standard web addresses work — links to websites, YouTube videos, product pages, and app read pages all function normally. Snapchat will open them in your phone's default browser.
Some links may not work if they are shortened URLs from services like bit.ly or TinyURL, depending on how the service is configured. If a link does not work for your viewers, try using the full, unshortened URL instead. You can also test the link yourself by tapping it in your own story before you share it widely.
Links to external apps (like opening Spotify or Instagram directly) sometimes work and sometimes do not — it depends on whether the app supports deep linking. If you want to send people to a specific app, linking to the app store read page is the most reliable option.
Why you might not see the link option
The most common reason is that you do not have Snapchat+ active. Check your account settings under "Subscriptions" to confirm your subscription is current. If you just subscribed, restart the app.
If you have Snapchat+ and the link tool is still missing, make sure you are using a recent version of Snapchat. Open your phone's app store and check for updates. Snapchat sometimes rolls out features gradually, so a small number of users may not see the link option when ready even with a subscription — this usually resolves within a few days.
On very rare occasions, Snapchat disables the link feature temporarily for maintenance. If nothing else works, wait a few hours and try again.
Frequently Asked Questions
Can I add multiple links to one story?
Yes. You can add as many links as you want to a single story by tapping the link icon multiple times and positioning each one in a different spot. Each link is independent — viewers tap whichever one they want to follow.
Do my followers know I added a link?
No. Snapchat does not notify your followers that a story contains a link, and it does not tell you who tapped your link. The link is just another element in your story, like a sticker or text.
Can I add a link to a story after I post it?
Yes. Tap and hold the story in your Stories section, select "Edit Story," and use the link tool to add or change links. The story stays live the whole time.
What happens if I share a link to something that gets deleted later?
The link will break. If the website or page you linked to goes down or is removed, viewers who tap the link will see an error message. There is no way to update a link after posting — you would need to delete the story and repost it with the corrected URL.
Does Snapchat+ cost extra if I want to add links?
No. The link feature is included in your Snapchat+ subscription. There is no additional charge per link or per story.