Where to find the page name settings

To change your Facebook page name, go to your page and click Settings in the top right corner. From there, select Page Info in the left menu. You'll see a section labeled Page Name with your current name displayed. Click the pencil icon next to it to edit.

Facebook will show you a text box with your existing name. Delete the old name and type the new one. The character limit is 255 characters, though most page names are much shorter. Once you've entered the new name, click Save Changes.

Key Takeaways

  • Page name changes happen in Settings > Page Info, and you can make them yourself if you're the page admin.
  • Facebook limits how often you can change your page name — typically once every 60 days for most pages.
  • If your page is very new (less than a few days old), you may be able to change the name more frequently.
  • The name change takes effect when ready, but it may take a few minutes to show up everywhere on Facebook.

When Facebook won't let you change the name

If you click to edit and the pencil icon is grayed out or won't respond, you've likely hit Facebook's cooldown period. Most pages can only change their name once every 60 days. If you changed it recently, you'll need to wait until that window closes before trying again.

You can check when you're may be able to access to change it next by looking at the Page Info section — Facebook sometimes displays a message telling you when the next change is allowed. If no message appears, try again in a few days.

What happens to your page URL and followers

When you change your page name, your followers stay with you — nobody gets unfollowed or removed. However, the page's web address (URL) may or may not change depending on your page's history. If your page has a custom URL (like facebook.com/yourpagename), that custom URL stays the same even if you change the display name. Your followers will still find you the same way.

If your page doesn't have a custom URL yet, Facebook generates one based on your page ID number, not your name. Changing the name won't affect how people reach you through a direct link or search.

Restrictions on what you can name your page

Facebook has rules about what text you can use in a page name. You cannot use all capital letters, excessive punctuation, or numbers that look like they're replacing letters (like "F4c3b00k"). You also cannot use misleading information — for example, a personal business page cannot claim to be an official Facebook page or use Facebook's trademarked name in a way that suggests official affiliation.

If you try to save a name that violates these rules, Facebook will reject it and show you an error message. The message usually tells you which rule you've broken. Try a different name that follows the guidelines.

Changing the name of a page you don't admin

If you're not the page admin, you cannot change the name yourself. Only people with admin or editor roles can make this change. If you think the page name is wrong or misleading, you can report it to Facebook using the Report Page option in the page menu (the three dots in the top right). Facebook reviews reports about misleading page names and may take action.

If you're a member of the page and want to suggest a name change, message the page admin directly. They have the power to make the change if they agree.

Why Facebook limits how often you can change your page name

The 60-day cooldown exists to prevent spam and impersonation. Without it, someone could change a page's name repeatedly to mislead people or evade detection for policy violations. The limit also protects legitimate pages from being hijacked — if someone gains unauthorized access to your page, they can't when ready rebrand it and disappear.

This restriction applies to all pages equally, regardless of size or how long the page has existed. Even pages with millions of followers must wait 60 days between name changes.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days between changes. If you changed your name and want to revert, you'll need to wait until the cooldown period ends, then make the change. There's no special "undo" button that bypasses the wait.

What if I have a custom URL — does changing the name affect it?

No. Your custom URL stays the same even if you change your page's display name. People can still reach your page using the custom URL you set up. Only the name that appears at the top of your page and in search results changes.

How long does it take for the new name to show up everywhere?

The change usually appears within a few minutes across Facebook, including in search results and on your page itself. In rare cases, it may take up to an hour for the name to update everywhere. If it hasn't changed after an hour, try refreshing your browser.

Can I use special characters or emojis in my page name?

Facebook allows some special characters like hyphens and apostrophes, but not all. Emojis are generally not allowed in page names. Stick to letters, numbers, spaces, and basic punctuation. If you try to save a name with characters Facebook doesn't permit, you'll get an error message.

What if someone else's page has the name I want?

Facebook allows multiple pages to have the same name — there's no rule against it. However, if a page is impersonating you or your business, you can report it. If you have a business or public figure page, you may be able to get a verified badge to distinguish yourself from pages with similar names.