How to change a Facebook page name

You can change your Facebook page name from the page settings menu. Open your page, click the three-dot menu icon in the top right, select Settings and privacy, then Settings. On the left side, click General, find the Page name field, and type your new name. Click Save changes when you're done.

Facebook allows you to change your page name once every 60 days. If you've already changed it recently, you'll see a message telling you when you can change it again. The new name takes effect when ready across your page, your followers' feeds, and search results.

Some page names are restricted. You cannot use Facebook's name, impersonate a real person or organization, or use symbols and numbers in ways that look like you're trying to bypass the rules. If your new name violates these rules, Facebook will reject the change and explain why.

Key Takeaways

  • Change your page name through Settings and privacy > Settings > General > Page name, then save your changes.
  • You can only change your page name once every 60 days, and Facebook will tell you when you're may be able to access again if you've recently changed it.
  • The new name appears when ready on your page, in followers' feeds, and in search results.
  • Facebook blocks names that impersonate real people or organizations, use their brand name without permission, or contain suspicious symbol patterns.
  • If your change is rejected, Facebook shows the reason — usually because the name violates community standards or appears to be impersonation.

When you might need to change your page name

You may want to change your page name if your business rebrands, if you started a page with a temporary name and now want something permanent, or if your page's focus has shifted. A community page might change its name if the group decides on a new direction or if the original name no longer describes what the page does.

If you're changing your page name because of a rebrand, consider whether your followers will recognize the new name. A gradual transition — mentioning the new name in posts before you change it officially — helps people find you after the switch. You can also pin a post explaining the change so it stays visible at the top of your page for a few days.

What happens to your page when you change the name

Your page's URL (web address) stays the same, so anyone who has bookmarked your page or shared a link to it can still find you. The page's history, posts, followers, and all other content remain unchanged. Only the name that appears on the page and in search results updates.

If people search for your old page name, they won't find your page in results — they'll only see the new name. If your page had a custom URL (like facebook.com/yourpagename), that URL continues to work even after you change the name. This is why changing the name doesn't hurt your search visibility or break existing links.

Restrictions on page names

Facebook has specific rules about what you can name a page. You cannot use Facebook's own name or logo, you cannot impersonate a real person or organization, and you cannot use a name that belongs to a trademarked brand unless you own that brand. If you run a page for a local business, you can use your business name, but you cannot use a well-known brand's name to make your page look official.

You also cannot use excessive numbers, symbols, or repeated characters in a way that looks designed to trick the system or make your page harder to read. Names like "B00K5T0R3!!!" or "***PIZZA***" may be rejected. Facebook reviews rejected names and explains which rule your name broke, so you'll know what to change.

If Facebook rejects your new page name

When you try to save a name that violates Facebook's rules, you'll see an error message explaining why the change was rejected. Common reasons include impersonation, trademark violation, or using symbols in a way that appears to bypass the rules. Read the message carefully — it tells you exactly what the problem is.

To fix it, edit the name to follow the rules and try again. If you believe your name was rejected by mistake — for example, if you own a business with a name that sounds like a famous brand but is actually your own — you may be able to contact Facebook through the Help Center to explain. However, Facebook's initial decision is usually final unless you can provide proof of ownership or trademark registration.

Changing your page name on mobile

The process on a phone or tablet is nearly identical. Open the Facebook app, go to your page, tap the three-line menu icon (hamburger menu) at the bottom right, scroll down and tap Settings and privacy, then Settings. Tap General, find Page name, and type your new name. Tap Save when you're finished.

Mobile sometimes takes a few extra seconds to process the change, so wait for a confirmation message before closing the settings. If the change doesn't appear right away, refresh your page by pulling down from the top of the screen (on most phones) or closing and reopening the app.

Planning a page name change for your audience

If your page has a large following, a sudden name change can confuse people. Consider posting an announcement a few days before you change the name, explaining why you're making the switch and what the new name will be. This gives followers time to adjust and helps them recognize your page after the change.

You can also update your page description and "About" section to reinforce the new direction. If your page name is changing because of a rebrand, use your cover photo and profile picture to signal the change visually as well. These small steps help your audience stay connected and understand that it's still the same page they've been following.

Frequently Asked Questions

Can I change my page name more than once every 60 days?

No. Facebook enforces a 60-day waiting period between name changes. If you try to change your name before that period is up, you'll see a message telling you the exact date you can change it again. This rule applies to all pages, regardless of size or purpose.

Will changing my page name affect my followers or engagement?

No. Your followers stay on your page, and your posts, likes, and comments remain unchanged. The only thing that changes is the name people see. Your page's reach and engagement history are not affected by a name change.

What if someone else is using the name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page has it. However, if the other page is for the same business or organization, Facebook may ask you to prove you own that business. If you don't own it, you cannot use that name.

Can I change my page name back to what it was before?

Yes, but you have to wait 60 days from your last name change. You can change your page name back to a previous name once the waiting period is over, just as you would change it to any other name.

Does changing my page name change my Facebook username?

No. Your page name and your custom URL (username) are separate. Changing the page name does not change your custom URL. If you want to change your custom URL, that's a different setting in the General section of your page settings.