You can change your Facebook page name in the settings menu, but the timing and frequency of changes depend on what type of page you manage

If you manage a Facebook page — whether it's for a business, community group, or public figure — you can edit the page name through the page settings. The process takes about two minutes. However, Facebook limits how often you can change a page name, and some changes require a waiting period before you can change it again.

The name you change here is different from your personal profile name. This is the name that appears when people search for your page, see it in their feed, or visit it directly. Changing it does not affect your personal account.

Key Takeaways

  • Go to your page, click Settings in the top menu, then select Edit Page Info to change the page name in one place.
  • Facebook requires you to wait 28 days between page name changes, with limited exceptions for legal name changes or corrections.
  • The page name change is visible when ready to people who visit your page, but may take a few hours to update in search results and notifications.
  • If you change your page name, old links to your page still work, but any custom URL you created will not change automatically.

Step-by-step: changing your page name

Open Facebook and go to the page you manage. At the top of the page, you will see a menu with options like Home, About, and Settings. Click Settings.

In the left sidebar, click Edit Page Info. This opens a panel where you can change the page name, category, description, and other details. Find the field labeled Page Name and click on it. Delete the current name and type the new one. Facebook allows up to 255 characters, though shorter names are easier for people to remember and search for.

After you type the new name, click Save Changes. The name updates on your page right away. However, it may take a few hours for the new name to appear in Facebook search results, in notifications people have already received about your page, or in the Facebook directory.

The 28-day waiting period and exceptions

After you change your page name, Facebook prevents you from changing it again for 28 days. This rule applies to most pages. If you try to change the name before 28 days have passed, you will see a message saying you must wait until a specific date.

There are narrow exceptions. If you made a typo or spelling error in the name you just entered, you may be able to change it again within 24 hours. If your page name must change for a legal reason — such as a business name change documented by a business license or court order — you can contact Facebook's support team to request an exception. However, Facebook does not remove the waiting period for straightforward preference changes or rebranding.

What happens to your page URL and old links

Your page has two different web addresses: a standard Facebook URL and a custom URL (if you created one). When you change the page name, the standard URL does not change. For example, if your page URL is facebook.com/pages/My-Business/123456789, changing the page name does not alter that number or the structure of the link.

If you created a custom URL — such as facebook.com/mybusiness — that URL also stays the same when you change the page name. The custom URL is separate from the page name and requires its own change process if you want to update it. This means old links people saved or shared will still lead to your page, even after you change the name.

How the name change appears to your audience

People who visit your page directly will see the new name when ready. However, the update spreads unevenly across Facebook's systems. People who follow your page may see the new name in their feed within a few hours, but it can take longer for the change to show up in search results or in notifications they received before the change.

If someone has bookmarked your page or saved a link to it, the link still works even though the name has changed. The page itself does not move — only the label changes. This is why old links continue to work: they point to the page by its ID number, not by its name.

Changing a page name versus changing your personal profile name

If you manage a page but want to change your personal profile name instead, that is a separate process. Your personal profile name is what appears on your personal account — the one friends see when they visit your profile or message you. Page names and personal profile names are controlled in different places and have different rules.

To change your personal profile name, go to your profile, click the down arrow in the top right, select Settings and Privacy, then Settings. Click Personal Information on the left, then click Name. You can change your personal name once every 60 days. The page name change does not affect this limit.

Reasons to change a page name and what to plan for

Common reasons to change a page name include a business rebrand, a correction of a misspelling, a shift in what the page represents, or a legal name change. Before you change the name, consider telling your followers in advance — through a post, a story, or a message to people who follow the page. This helps them recognize the page under its new name and reduces confusion.

If your page has a custom URL, you may want to update that separately to match the new page name. You can only change a custom URL once per 28 days as well, so plan both changes together if possible. If your page appears in business directories, on your website, or in marketing materials, update those references after the name change takes effect.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you must wait 28 days from the date you made the first change. If you changed your page name and when ready regretted it, you cannot undo it right away. You can change it back after the waiting period ends. If you made a typo, contact Facebook support within 24 hours to request an exception.

What if Facebook won't let me change my page name?

Facebook blocks page name changes that violate its naming policies — for example, names that impersonate someone else, contain excessive symbols or numbers, or are misleading. If you see an error message, try a different name that is more straightforward. If you believe the block is a mistake, you can appeal through Facebook's support form.

Does changing my page name affect my followers or messages?

No. People who follow your page continue to follow it after the name change. Messages sent to your page inbox are not affected. The page itself stays the same — only the label changes. Followers will see the new name the next time they visit or see your page in their feed.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not all. Emojis are generally not permitted in page names. Stick to letters, numbers, spaces, and common punctuation like hyphens or apostrophes. If you try to use a character Facebook does not allow, you will see an error message when you try to save.

How long does it take for the new page name to show up in search results?

The name change is visible on your page when ready, but search results may take several hours to update. In some cases, it can take up to 24 hours for the new name to appear consistently across all of Facebook's search systems. During this time, people searching for your old name may still find your page, since Facebook's search indexes both old and new information.