What a Facebook Company Page Is and Why You Need One

A Facebook Company Page is a public profile for your business, separate from your personal Facebook account. Unlike a personal profile, which is for you as an individual, a Company Page lets customers find you, see your hours and location, read reviews, and contact you directly through Facebook. You control what appears on the page, and Facebook does not charge you to create or maintain one.

The page becomes a searchable business listing on Facebook. When someone searches your company name, they may find your page before they find your website. You can post updates, photos, and announcements that appear in the feeds of people who follow your page. You also get access to basic statistics showing how many people viewed your page and which posts they engaged with most.

A Company Page is different from a personal profile in one critical way: Facebook's rules about what you can do with the data are different. Your personal profile is yours. A Company Page belongs to your business, and Facebook collects data about who visits it, what they click, and how long they stay. That information helps Facebook show your posts to the right people — and helps Facebook sell advertising.

Key Takeaways

  • You must have a personal Facebook account to create a Company Page, but the page itself is separate and public.
  • Facebook requires you to provide your real business name, physical address, and phone number before the page goes live.
  • You can add other people as administrators or editors so they can post and respond to messages without accessing your personal account.
  • Facebook collects visitor data on your Company Page and uses it to target ads, so you should review Facebook's data practices before you launch.

Step 1: Log In and Start a New Page

Open Facebook and log into your personal account. You must have a personal account to create a Company Page — Facebook does not allow pages without an account owner behind them. If you do not have a personal account yet, you will need to create one first using your real name and a working email address.

Once you are logged in, look for the menu icon (three horizontal lines) in the top right corner of the screen on mobile, or the down arrow next to your profile picture on a computer. Click it and scroll down until you see "Create" or "Pages". Click that option. Facebook will show you a button that says "Create a new page" or similar wording. Click it.

Facebook will ask you to choose a category for your business. Select the one that matches what you do — "Restaurant", "Retail Store", "Professional Services", "Local Business", or another category from the list. The category you choose affects which fields Facebook requires you to fill in and how your page appears to visitors.

Step 2: Fill In Your Business Information

Facebook will ask for your business name first. Type the exact name you want to appear on the page. This should match the name on your business license or the name customers know you by. Facebook checks this against existing pages to prevent duplicates, so if another business already has that exact name, you may need to add a descriptor — for example, "Smith Plumbing — Denver" instead of just "Smith Plumbing".

Next, you will enter your physical address. Facebook requires a real street address, not a P.O. box. This address appears on your page and in Facebook's map search, so customers can find you. If you work from home and do not want your home address public, you can use your business mailing address or a virtual office address instead — Facebook does not verify the address against a database, but it does check that the format is valid.

You will also provide a phone number and website (if you have one). The phone number should be one customers can actually call. Facebook displays this information prominently on your page, so double-check it before you save. If you do not have a website yet, you can leave that field blank and add it later.

Step 3: Add a Profile Picture and Cover Photo

Facebook asks you to upload a profile picture — this is the small image that appears next to your business name everywhere on the platform. Use a clear, recognizable image: your company logo works best. The image should be at least 180 pixels wide and 180 pixels tall, though Facebook recommends 200 by 200 pixels. Keep the image straightforward so it remains clear even when Facebook shrinks it down.

You will also add a cover photo — the large banner image at the top of your page. This is the first thing visitors see. Use a professional image that represents your business: a photo of your storefront, your product, your team, or your service in action. Facebook recommends cover photos be 1200 pixels wide by 628 pixels tall. Avoid text that is too small to read, and do not include contact information in the cover photo — that information goes in the dedicated fields below.

You can change both images later, so do not spend too much time perfecting them now. Many businesses update their cover photo seasonally or to highlight a promotion.

Step 4: Write Your Business Description and Add Details

Facebook gives you space to write a short description of what your business does. This appears in the "About" section of your page. Write one or two sentences explaining your business in plain language — what you sell or what service you provide, and who you serve. For example: "We repair and service all brands of HVAC systems for residential and commercial customers in the Portland area" is clearer than "Full-service HVAC solutions".

You can also add business hours, payment methods you accept, and whether you offer delivery or pickup. Fill in as many of these fields as explore to your business. Customers often check hours before they call or visit, so accurate hours are important. If your hours change seasonally or you close on certain days, update this information regularly.

Do not invent information to fill fields. If you do not accept online payments, do not check that box. If you do not have a physical location, do not force an address into the system. Incomplete information is better than false information — customers will notice the difference.

Step 5: Invite People to Follow Your Page and Set Permissions

Once your page is live, you can invite people to follow it. Facebook lets you send invitations to your personal friends, but the most effective way to grow your page is to tell your actual customers about it — through email, text, in-store signage, or word of mouth. You can also add a link to your Facebook page on your website or business cards.

If other people in your business need to post updates or respond to messages, you can add them as administrators or editors. Go to the "Settings" section of your page, find "Page Roles", and add their email address. An administrator can do almost everything you can do, including delete the page. An editor can post, respond to messages, and upload photos, but cannot change settings or remove the page. Start with editor permissions if you are unsure.

Each person you add should have their own Facebook account. They do not need to use their personal account to manage the page — Facebook lets them switch between their personal profile and the page role without mixing the two.

Understanding What Facebook Does With Your Page Data

When you create a Company Page, Facebook begins collecting data about who visits it, what they click, and how long they stay. This data is tied to their Facebook account, even if they do not interact with your page directly. Facebook uses this information to build a profile of your customers' interests and behavior, which helps Facebook target ads more precisely — both ads for your business and ads for other companies.

Your page's address, phone number, and hours are stored on Facebook's servers and may appear in Facebook's map search, on Instagram (which Facebook owns), and in other Facebook products. This is not private information — it is public by design. However, you should know that Facebook also stores information about which customers viewed your page, which posts they saw, and whether they clicked your "Call Now" button or "Get Directions" button.

You can review Facebook's data practices in their Data Policy, which is available in the footer of any Facebook page. The policy explains what data Facebook collects, how long they keep it, and who they share it with. If you have concerns about privacy, you may want to read this before you launch your page.

Frequently Asked Questions

Do I have to use my real name to create a Company Page?

Your personal account must use your real name, but your Company Page uses your business name. Facebook requires the account owner to be a real person with a real identity, but the page itself represents your business, not you personally.

Can I create a Company Page without a personal Facebook account?

No. Facebook requires you to have a personal account to create and manage a Company Page. You do not have to use your personal account publicly — you can set your profile to private — but the account must exist and must be in your real name.

What happens if I do not fill in all the fields Facebook asks for?

Your page will still go live, but incomplete information may confuse customers. For example, if you do not list your hours, people cannot tell when you are open. Fill in the fields that matter most to your business first, and add the rest later.

Can I delete my Company Page after I create it?

Yes. Go to Settings, scroll to the bottom, and look for "Delete Page". Facebook will ask you to confirm. Once deleted, the page cannot be recovered, so make sure you want to remove it before you proceed. You can also deactivate a page temporarily if you think you might want it back later.

Will my personal friends see my Company Page in their feed?

Only if they follow your page. Creating a Company Page does not automatically add your personal friends as followers. You can invite them, but they have to accept or choose to follow the page for its posts to appear in their feed.