Instagram's Love theme is a pink-and-red color scheme you can turn on through your computer's Instagram settings
Instagram offers a Love theme — a pink-and-red visual style — that you can enable on the desktop version of Instagram. The theme changes the color of buttons, backgrounds, and interface elements to match the Love palette. Unlike the mobile app, which has more theme options built directly into the settings, the desktop version has fewer choices, but Love is one of them.
To turn on Love theme on Instagram PC, you open Instagram in your web browser, go to your settings, find the display or theme section, and select Love from the available options. The process takes about one minute and applies when ready to your account across all devices where you are logged in.
Key Takeaways
- Instagram's Love theme is a pink-and-red color scheme available on the desktop version through your account settings.
- You must access Instagram through a web browser on your computer — the theme option is not available in the Windows or Mac app versions.
- The Love theme setting syncs across devices, so once you turn it on, it appears on your phone and tablet as well.
- If the Love theme option does not appear in your settings, your account may not have access to it yet, as Instagram rolls out features gradually.
Steps to enable Love theme on Instagram desktop
Open Instagram in your web browser by going to instagram.com and logging in with your username and password. You can use Chrome, Firefox, Safari, or Edge — the steps are the same across all browsers.
Once you are logged in, look for your profile icon in the top right corner of the screen. Click on it to open a dropdown menu. Select Settings and privacy from the list. This opens a new page with several options on the left side.
On the left sidebar, click Appearance. This section controls how Instagram looks on your screen. You will see options for theme, including Light, Dark, and Love. Click the circle next to Love to select it. The change takes effect when ready — the entire Instagram interface shifts to the pink-and-red color scheme.
What the Love theme looks like and where you will see it
The Love theme replaces the standard grays and blues with shades of pink, red, and coral. The background becomes a soft pink, buttons and interactive elements turn red or coral, and text remains readable against the new colors. The effect is consistent across the feed, your profile, direct messages, and all other sections of Instagram.
You will see the Love theme on the desktop version when ready after you select it. If you are also logged into Instagram on your phone or tablet, the theme syncs to those devices within a few minutes. The Love theme applies to your account, not to your device, so any device you log into will display Love theme once it syncs.
Why Love theme might not appear in your settings
Instagram rolls out new features and themes gradually, meaning not all accounts have access to Love theme at the same time. If you go to Appearance and do not see Love as an option, your account straightforward has not received the feature yet. This is normal and not a sign of a problem.
Check back in a few days or a week. Instagram typically makes new themes available to all accounts within a few weeks of first releasing them. In the meantime, you can use the Dark or Light theme options that are available to all accounts.
Switching back to a different theme
If you decide you prefer a different theme, the process is identical. Go to Settings and privacy, click Appearance, and select Light or Dark instead of Love. Your choice updates when ready. You can switch between themes as often as you want with no restrictions or consequences.
Some people use Love theme seasonally or for special occasions, then switch back to Dark or Light for everyday use. There is no limit to how many times you can change your theme setting.
Love theme on the Instagram mobile app
The mobile version of Instagram (the app on your phone) has its own theme settings separate from the desktop version. On iPhone, go to Settings and privacy, tap Appearance, and look for Love theme there. On Android, the steps are the same: Settings and privacy, then Appearance.
If Love theme is available on your account, it will appear in both the mobile app and the desktop version. However, the mobile app sometimes receives new themes before the desktop version, or vice versa. If you see Love theme on your phone but not on your computer, wait a few more days for the desktop version to catch up.
Frequently Asked Questions
Does Love theme change anything besides colors?
No. Love theme is purely visual — it changes colors and styling but does not alter how Instagram works or what features you can use. All buttons, menus, and functions remain in the same place and work exactly the same way.
Will other people see that I am using Love theme?
No. Your theme choice is personal to your account and your devices. Other people see Instagram in whatever theme they have selected on their own devices. Your choice does not affect how your profile or posts appear to anyone else.
Can I use Love theme on the Instagram Windows or Mac app?
No. The standalone Instagram apps for Windows and Mac do not have theme options. You must use the web version at instagram.com in your browser to access Love theme. The web version works on any computer with any operating system.
What happens to Love theme if I log out?
Your theme preference is saved to your account, not to your device. When you log back in, Love theme will still be active. If you log into Instagram on a different computer, Love theme will appear there too once it syncs.
Is Love theme available in all countries?
Instagram rolls out features based on region and account age, so Love theme may not be available everywhere at the same time. If you cannot see it in your Appearance settings, it may not have reached your region yet. Check back in a few weeks.