How to add an admin to a Facebook Business Page
To add an admin to your Facebook Business Page, open the page, click Settings in the top right, then select Users and Permissions from the left menu. Click Add next to the role you want to assign, type the person's name or email address, and select their name from the dropdown. Choose their role — Admin, Editor, Moderator, Analyst, or Advertiser — and click Confirm. The person will receive a notification and must accept the role before they can access the page.
The person you add must already have a Facebook account and be at least 18 years old. They do not need to be your friend on Facebook, but they do need to accept the role invitation before they can make changes to the page. If they do not see the invitation within a few days, ask them to check their Facebook notifications or the "Other" folder in their messages.
Key Takeaways
- You must be the page owner or an existing admin to add new admins or other roles to your Facebook Business Page.
- Each role — Admin, Editor, Moderator, Analyst, and Advertiser — has different permissions, and you should choose the role based on what tasks the person actually needs to do.
- The person you add must have an active Facebook account and be at least 18 years old, but they do not need to be your friend.
- When you add someone as an admin, they gain access to sensitive page information including insights, payment methods, and the ability to change page settings.
- You can remove someone's access at any time by going back to Users and Permissions and clicking the X next to their name.
Understanding the five role types and what each one can do
Admin is the highest level of access. An admin can do everything on the page: post content, respond to messages, manage other admins and roles, change page settings, view insights, access payment methods, and delete the page entirely. Only give admin access to people you completely trust, because they can lock you out of your own page.
Editor can post content, respond to messages, manage comments, and view insights, but cannot change page settings, manage other users, or access payment information. This is a good role for someone who helps create and publish posts but does not need to make decisions about the page itself.
Moderator can respond to messages and comments, delete comments, and ban people from the page, but cannot post content or view insights. Use this role for someone whose job is to manage the conversation and keep the page clean.
Analyst can view insights and reports but cannot post, respond to messages, or change anything on the page. This role is for someone who needs to track performance but should not be able to publish or interact.
Advertiser can create and manage ads for the page but cannot post content, respond to messages, or view page insights. This role is for someone who runs paid campaigns but should not have access to the page itself.
Why you should limit who has admin access
When you give someone admin access, you are giving them the ability to change your page's name, delete posts, access your payment methods, and remove you from the page. If that person's Facebook account is hacked, a scammer gains control of your business page. If the person leaves your company or you have a conflict, they can damage your page before you realize what happened.
The safest approach is to give admin access only to people who absolutely need it — usually just one or two people in your organization. For everyone else, choose a more limited role that lets them do their specific job without exposing sensitive parts of the page. An editor can post and respond to messages without being able to change settings or access payment information. A moderator can manage comments without being able to post at all.
Check your Users and Permissions list regularly, especially after someone leaves your team. People often forget to remove former employees, contractors, or partners, leaving old access in place.
What happens when someone accepts an admin invitation
When you add someone as an admin, they receive a notification on Facebook. They must click on that notification and accept the role before they can access the page. Until they accept, they cannot see the page in their admin panel or make any changes.
Once they accept, they can log into their Facebook account and see your Business Page listed under their Pages section. They will have full access to whatever role you assigned them. If you assigned them as an admin, they will see all the same settings and options you do, including the ability to add or remove other people.
If the person does not accept the invitation within a few days, the invitation may expire. You can send it again by going back to Users and Permissions and clicking Add next to their name.
How to change or remove someone's role
To change someone's role, go to Settings, then Users and Permissions. Find the person's name in the list and click the dropdown next to their current role. Select the new role and click Confirm. The change takes effect when ready.
To remove someone entirely, find their name in the Users and Permissions list and click the X next to their name. Click Remove to confirm. They will lose access to the page right away and will no longer see it in their Pages section. They will not receive a notification that you removed them, but they will notice when they try to access the page and cannot.
If you remove someone by mistake, you can add them back the same way you added them the first time. There is no penalty for removing and re-adding people.
Protecting your page when multiple people have access
If multiple people manage your Business Page, establish a clear rule about what each person is allowed to do. Write it down — even a straightforward message to your team helps prevent accidents. For example: "Only Sarah can change the page name or logo. Only Marcus can access payment methods. Everyone else can post and respond to messages."
Ask everyone with access to use a strong, unique password on their Facebook account and to turn on two-factor authentication. This makes it much harder for a scammer to hack their account and gain control of your page. You cannot force them to do this, but you can ask, and you can explain why it matters to your business.
If you suspect someone's account has been hacked or if you notice posts or changes you did not authorize, remove their access when ready. You can always add them back once the security issue is resolved.
Frequently Asked Questions
Can I add someone who does not have a Facebook account?
No. The person must have an active Facebook account to be added as an admin or any other role on your Business Page. If they do not have one, they will need to create an account first. They can create a personal account just for managing your business page — they do not need to use their real name or share personal information if they do not want to.
What if I add someone as an admin and then they lock me out of my own page?
If an admin removes you from the page or changes the page owner to someone else, you have limited options. Facebook does not have a quick way to undo this. Contact Facebook Business Support through your Business Manager account and explain what happened. They may be able to restore your access, but it can take time. This is why it is critical to only give admin access to people you trust completely.
Can someone be an admin on multiple pages at once?
Yes. One person can be an admin, editor, or any other role on as many pages as you add them to. They will see all those pages listed in their Pages section on Facebook. You add them to each page separately through that page's Users and Permissions settings.
Do I have to tell someone before I remove their access?
No, but it is usually a good idea. If someone is leaving your team, let them know you are removing their access so they are not surprised when they try to log in. If you are removing access because of a security concern, you may want to tell them after you have secured the page, so they can help you figure out what happened.
What is the difference between a Business Manager admin and a Page admin?
A Business Manager admin manages your entire Business Manager account, which can include multiple pages, ad accounts, and other assets. A Page admin manages only one specific page. If you use Business Manager, you add people there instead of directly on the page. The process is similar, but the permissions are broader.