What you need before you start

Facebook monetization on a computer requires you to meet Facebook's Partner Monetization Policies first — these are the rules that let you earn from your content. You cannot skip these requirements, and Facebook checks them before you can turn monetization on.

Your account must be at least 30 days old. You need a minimum of 10,000 page followers (for Pages) or 10,000 total followers plus 600,000 total video views in the last 60 days (for personal profiles). If you create Reels, you need 10,000 followers and either 100,000 Reels plays in the last 30 days or 600,000 total video views in the last 60 days. These numbers do not change based on your location or content type — they are the same for everyone.

You also need to be at least 18 years old and live in a country where Facebook monetization is available. The list of countries changes, but it includes the United States, Canada, the United Kingdom, Australia, and most of Western Europe. If you are unsure whether your country is included, you can check by attempting to access monetization settings — Facebook will tell you if your location is not supported.

Key Takeaways

  • You must meet Facebook's minimum requirements (account age, follower count, and video view thresholds) before monetization becomes available in your settings.
  • On a computer, monetization settings are found in your Page or profile settings under the Monetization tab, not in a separate app or dashboard.
  • You need a valid payment method on file — either a bank account or payment card — before Facebook can send you earnings.
  • Different monetization products (In-Stream Ads, Fan Subscriptions, Branded Content) have different requirements and turn on separately in your settings.
  • Facebook reviews your account for policy violations before approving monetization, which can take a few days to a few weeks.

How to find monetization settings on your computer

Open Facebook on your computer and go to your Page or profile. If you are monetizing a Page, click the three horizontal lines (menu icon) at the top right of your Page cover photo. If you are monetizing a personal profile, click the three horizontal lines at the top right of your screen, then scroll down and select "Settings and privacy," then "Settings."

Look for a section called "Monetization" — on a Page, this appears in the left sidebar menu. On a personal profile, it appears under "Monetization" in the Settings menu. Click on it. If you do not see a Monetization option, you have not yet met the minimum requirements. Facebook will not show the tab until your account qualifies.

Once you click Monetization, you will see a dashboard showing which monetization products are available to you and which ones are still locked. Some products may show a message saying "Not may be able to access yet" with the reason why — for example, "You need 600,000 video views in the last 60 days." This tells you exactly what you need to do before that product becomes available.

Turning on In-Stream Ads

In-Stream Ads are ads that play before, during, or after your videos. This is usually the first monetization product that becomes available. To turn it on, go to your Monetization dashboard and find the In-Stream Ads section. Click the toggle switch next to it to turn it on.

Facebook will ask you to confirm that your content follows their Partner Monetization Policies. Read through the list — it covers things like not posting content that is violent, sexually explicit, or promotes illegal activity. Check the box confirming you understand and agree, then click "Enable."

After you enable In-Stream Ads, Facebook reviews your account and content, which usually takes a few days. During this time, the toggle will show as "Pending." Once the review is complete, it will either turn green (approved) or show a message explaining why it was not approved. If it is not approved, the message will tell you what to change.

Setting up Fan Subscriptions and Branded Content

Fan Subscriptions let your followers pay a monthly fee to access exclusive content from you. Branded Content lets you partner with companies to create sponsored posts. Both of these appear in your Monetization dashboard as separate toggles.

To turn on Fan Subscriptions, click the toggle in the Monetization dashboard. You will be asked to set a subscription price (usually between $0.99 and $99.99 per month) and describe what exclusive content subscribers will receive. Be specific — for example, "Early access to videos" or "Behind-the-scenes photos." Click "Enable" when you are done.

Branded Content works differently. Instead of turning it on in Monetization settings, you turn it on in your Page or profile settings, then use it when you create a post. Go to Monetization, find Branded Content, and click "Enable." Once it is on, when you create a new post, you will see an option to tag a business partner. This tells Facebook (and your audience) that the post is sponsored.

Adding your payment information

Before Facebook can send you any earnings, you need to add a payment method. Go to your Monetization dashboard and look for a section called "Payments" or "Payout Settings." Click on it.

Facebook will ask you to choose between a bank account or a payment card. If you choose a bank account, you will need your routing number and account number — you can find these on a check or by logging into your bank's website. If you choose a payment card, you will need the card number, expiration date, and CVV.

Enter your information and click "Save." Facebook will verify the account or card by making a small deposit (usually $0.01 to $0.05) and asking you to confirm the amount. This takes one to three business days. Once confirmed, your payment method is active and Facebook can send you earnings.

Understanding payout timing and minimums

Facebook pays out earnings once a month, usually between the 21st and the 28th of each month. The money goes to the bank account or card you added in Payout Settings. You do not have to do anything to trigger the payout — it happens automatically.

There is a minimum threshold before you receive a payout. In most countries, you need to earn at least $100 before Facebook sends you money. If you earn $50 in a month, that money stays in your account and rolls over to the next month. Once your total reaches $100, you receive a payout. If you never reach $100, the money remains in your account indefinitely, but you will not receive it as a payment.

You can check how much you have earned at any time by going to your Monetization dashboard and looking at the "Earnings" section. This shows your total earnings, how much is pending, and when your next payout is scheduled.

What to do if monetization is not available yet

If you do not see a Monetization tab in your settings, Facebook is telling you that you do not yet meet the minimum requirements. The most common reason is not having enough followers or video views. Check your Page or profile stats to see your current numbers.

To find your stats on a Page, click the three lines menu and select "Insights." Look at the "Followers" number and the "Video Views" number. For a personal profile, click your profile picture, then "See your profile," then look at the number of followers shown at the top. If you have a video tab, click it to see your total video views.

If you are close to the threshold, keep posting content that performs well. Video content is weighted more heavily than photos or text, so focus on creating videos if you are trying to reach the view requirement. Once you hit the minimum, the Monetization tab will appear in your settings within a few hours to a few days.

Frequently Asked Questions

How long does it take for Facebook to approve monetization after I turn it on?

Facebook usually reviews your account within a few days, but it can take up to two weeks. During this time, your monetization status will show as "Pending." You can continue posting normally — you do not need to wait for approval before creating content. If your account is approved, ads will start appearing on your videos when ready.

Can I monetize if I have a personal profile instead of a Page?

Yes. Personal profiles have the same monetization options as Pages, but the requirements are slightly different. Personal profiles need 10,000 followers plus either 100,000 Reels plays in 30 days or 600,000 total video views in 60 days. Pages need 10,000 followers and 600,000 total video views in 60 days. Both require your account to be at least 30 days old.

What happens if Facebook rejects my monetization process?

Facebook will send you a message explaining why. Common reasons include policy violations (posting content that breaks their rules), not meeting the minimum requirements, or suspicious account activity. If you disagree with the decision, you can appeal by clicking "Request Review" in your Monetization settings. Facebook will review your account again, which takes another few days.

Do I have to use all the monetization products, or can I turn on just one?

You can turn on only the products you want to use. Many creators use only In-Stream Ads and skip Fan Subscriptions or Branded Content. Each product has its own toggle in your Monetization dashboard, so you control which ones are active on your account.

Can I change my payout method after I set it up?

Yes. Go to your Monetization dashboard, find Payout Settings, and click "Edit." You can change your bank account or payment card at any time. The change takes effect for your next payout, which happens on the 21st to 28th of the following month.