What you can actually remove, and what you can't
You cannot delete information from the entire internet. What you can do is remove your data from the places that collect and sell it — data brokers, people-search sites, and some social platforms — and reduce how easily strangers can find you through a search engine.
The realistic goal is to make yourself harder to locate and to stop paying companies from profiting off your address, phone number, and family connections. You will still exist online. You just won't be packaged and sold as a product.
The process takes time because there is no single form to fill out. You contact each company separately, and some make the process deliberately slow. But it is doable, and you do not need to pay a removal service to do it.
Key Takeaways
- Data brokers like Spokeo, BeenVerified, and Whitepages hold your information and must remove it if you request it in writing — but they do not all have the same process.
- Google Search can remove your information from results if you request it through their removal tool, though the original page stays online.
- Social media sites like Facebook and Instagram let you control who sees your profile, but removing yourself entirely takes more steps than privacy settings alone.
- You should start with the data brokers that sell your information most publicly, then move to people-search sites and social platforms.
- Keeping yourself off future lists means opting out of data collection when you sign up for services, and checking privacy settings regularly.
Remove yourself from data broker websites
Data brokers are companies that collect your personal information from public records, online purchases, and other sources, then sell access to that data. The major ones include Spokeo, BeenVerified, Whitepages, TruthFinder, and Intelius. Each one has a removal process, though none make it obvious.
Start by searching your name on each site to confirm they have your information. Then look for a link labeled "Remove," "Privacy," or "Do Not Sell My Personal Information" — usually at the bottom of the page. Click it and follow the instructions. Most will ask you to verify your identity by uploading a photo of your ID or answering security questions.
Keep records of when you submitted each removal request and what you submitted. Some companies take weeks to process removals, and a few will ask for proof that you are who you say you are. If a site does not respond within 30 days, send a follow-up request.
After removal, check back in three to six months. Some data brokers re-list information after a time, and you may need to request removal again.
Remove yourself from Google Search results
Google Search does not host your information — it just points to pages that do. But you can ask Google to stop showing certain results when someone searches your name.
Go to Google's removal tool at google.com/webmasters/tools/removals. Sign in with a Google account. Click "New Request" and enter the exact URL of the page you want removed from search results. You can remove individual pages, not entire websites.
Google will review your request within a few days. If approved, the page will stop appearing in Google Search results within 24 hours — though the page itself stays online. If you want the page deleted entirely, you need to contact the website that hosts it and ask them to take it down.
This works best for outdated pages or pages that contain information you did not consent to publish. Google may deny requests if the page is newsworthy or if you are a public figure.
Control or remove your social media profiles
Social media sites like Facebook, Instagram, Twitter, and TikTok let you control who sees your information, but they do not delete your data when you deactivate your account. If you want to remove yourself completely, you need to delete your account, not just deactivate it.
On Facebook: Go to Settings > Your Information > Deactivation and Deletion. Choose "Delete Account" (not "Deactivate"). Facebook will delete your profile, photos, and posts within 90 days, though some information may stay in backups longer. Messages you sent to others will remain visible to them.
On Instagram: Go to Settings > Account > Delete Account. Instagram will delete your profile and all photos within 90 days. Like Facebook, messages you sent stay visible to the people who received them.
On Twitter: Go to Settings > Account > Deactivation. Choose "Deactivate Account." Your tweets will be gone within 30 days, though they may appear in search engines or third-party archives longer.
Before you delete, read your data if you want to keep copies of your photos or posts. Most platforms offer a read option in Settings.
Remove yourself from people-search and background-check sites
Beyond the major data brokers, hundreds of smaller sites aggregate your information. These include PeopleFinder, MyLife, when ready Checkmate, and state-specific sites. Many of these sites make removal harder than data brokers do.
Search your name on each site you find. Look for an "Opt Out" or "Remove" link, usually at the bottom of the page or in a privacy policy. Some sites require you to create an account before you can request removal. Others ask you to email a specific address with proof of identity.
If a site does not have a visible removal option, check its privacy policy for contact information. You can also try emailing privacy@[sitename].com. Be specific: include your full name, any aliases, the state where you live, and the URL of your profile on their site.
Keep a spreadsheet of which sites you have contacted and when. Some of these smaller sites are slow to respond or may not respond at all. If you do not hear back in 60 days, send a second request.
Stop your information from being collected in the first place
Removing yourself from existing lists is one step. Preventing your information from being added to new lists is another.
When you sign up for services online, look for checkboxes that say "Share my information with partners" or "Allow marketing communications." Uncheck these. When you make a purchase in a store, decline to give your phone number or email address if you do not want to receive marketing.
Opt out of data collection at the source. The National Do Not Call Registry stops telemarketing calls, though it does not remove your number from data brokers. You can register at donotcall.gov. Some states have their own do-not-call lists as well.
Check your privacy settings on social media every few months. Platforms change their default settings regularly, and what was private may become public without your knowledge.
What to do if removal requests are ignored
Some data brokers and people-search sites ignore removal requests or claim they cannot remove your information. If this happens, you have options.
Send a second request via certified mail to the company's physical address. Include a copy of your first request and the date you sent it. Certified mail creates a paper trail and shows you made a good-faith effort.
Check whether your state has a data privacy law. California, Virginia, Colorado, Connecticut, and Utah have laws that give residents the right to request deletion of personal information. If you live in one of these states, you can cite the law in your removal request. Other states are adding similar laws.
If a company continues to ignore your request after 60 days, you can file a complaint with your state's attorney general office. Include copies of your removal requests and the company's responses (or lack of response). The attorney general's office cannot force removal, but complaints create a record and may prompt investigation.
Frequently Asked Questions
How long does it take to remove my information?
Data brokers typically take two to four weeks. People-search sites can take six to eight weeks or longer. Google Search results can be removed within 24 hours of approval. Social media deletion takes 30 to 90 days depending on the platform. Check back after the stated timeframe to confirm removal actually happened.
Do I need to pay a removal service to get my information off the internet?
No. You can do all of this yourself for free. Removal services charge $50 to $300 per year to do the work you can do by sending emails and filling out forms. The only advantage is that they track important date and follow up for you, which saves time if you have limited availability.
Will removing my information from Google Search delete it from the website?
No. Google removal only stops the page from appearing in Google Search results. The page stays on the website that hosts it. To delete the page entirely, you need to contact the website owner and ask them to take it down, or use their own removal tools if you have an account there.
What if I find my information on a website I do not recognize?
Search the site's privacy policy or terms of service to find out where they get their data. Many aggregate information from public records, social media, or other data brokers. Once you know the source, you can request removal from that source. You can also contact the site directly and ask them to remove you.
Can I stop my information from appearing in search results without deleting my social media?
Yes. You can make your social media profiles private so only your friends see them, then ask Google to remove the public pages that show your information. You can also ask search engines not to index your profile by changing your privacy settings. On Facebook, go to Settings > Privacy and set "Who can see your profile?" to "Friends Only" or "Only Me."