Connecting Printify to Wix takes about five minutes and requires only your Wix store login

To connect Printify to Wix, you log into your Printify account, find the Wix integration in the sales channel list, click "Connect," and authorize Printify to access your store. Wix then opens in a new window where you confirm the connection. Once linked, Printify syncs your products to Wix and manages orders automatically — you do not need to manually transfer information between the two platforms.

The connection is one-way in terms of setup but two-way in terms of data. Printify sends product information to Wix, and when a customer orders through your Wix store, the order flows back to Printify for printing and shipping. You control pricing and inventory in Printify, and those changes show up in your Wix store without extra steps.

Key Takeaways

  • You need an active Printify account and a Wix store with the Ecommerce plan or higher before you can connect them.
  • The connection happens inside Printify's dashboard under sales channels, not inside Wix itself.
  • Once connected, new products you add to Printify appear in your Wix store automatically, and customer orders sync back to Printify for fulfillment.
  • Printify handles printing and shipping; Wix handles the storefront and payment processing.

What You Need Before You Start

You must have a Printify account with at least one product created. If you do not have one, go to printify.com, click "Sign Up," and create an account using your email or Google login. You can browse Printify's catalog of print-on-demand suppliers (like Printful, Gelato, and Teespring) and add products to your catalog without connecting to any store yet.

Your Wix store must be on the Ecommerce plan or higher. The free Wix plan does not support third-party integrations. If you are on the free plan, you will need to upgrade to Business Basic or higher. Log into your Wix account, go to Settings, then Plans & Billing, and select an ecommerce plan. Printify works with all Wix ecommerce tiers once you upgrade.

You also need admin access to both accounts. If someone else manages your Wix store or Printify account, ask them for permission or have them complete the connection while you are present. The person connecting the accounts must be able to log in and authorize third-party access.

The Step-by-Step Connection Process

Open Printify in one browser tab and log in with your email and password. On the left sidebar, click Sales Channels. You will see a list of platforms Printify supports — Wix appears as one option. Click the Wix tile or the "Connect" button next to it.

Printify will ask you to log into your Wix account. A new window opens showing the Wix login screen. Enter your Wix email and password, then click "Log In." Wix then shows a permission screen asking whether you want to allow Printify to access your store. Click "Allow" or "Authorize" (the exact wording varies by Wix version). Do not close this window — wait for the confirmation message.

Once you authorize, Printify confirms the connection and returns you to the Printify dashboard. You should see Wix listed under your active sales channels with a green "Connected" status. If you see a red error message instead, check that your Wix account is on an ecommerce plan and that you have admin access. Then try again.

What Happens After You Connect

Printify now has permission to create products in your Wix store. Any product you have already added to your Printify catalog will not automatically appear in Wix — you must push them manually. In Printify, go to your product list, select the products you want to sell, and click "Publish to Sales Channels." Choose Wix from the list and confirm. Printify then creates those products in your Wix store with the images, descriptions, and prices you set in Printify.

When a customer buys from your Wix store, the order automatically sends to Printify. Printify receives the order, sends it to the print supplier you chose (Printful, Gelato, or another partner), and the supplier prints and ships the item to your customer. You do not print or pack anything yourself. Printify charges you the base cost of the product, and you keep the difference between what the customer paid and what Printify charged you.

If you add new products to Printify after the connection is live, you must publish them to Wix the same way — select the product, click "Publish to Sales Channels," and choose Wix. There is no automatic sync for new products, only for order data flowing back to Printify.

Checking Your Connection Status and Troubleshooting

To verify the connection is working, go to Printify's Sales Channels page and look for Wix in the list. If it shows "Connected" in green, the link is active. If it shows "Disconnected" or an error, click on the Wix tile to see what went wrong. Common issues include using a Wix account that is not on an ecommerce plan, or having your browser block the pop-up window where Wix asks for permission.

If the connection fails, first check that your Wix plan includes ecommerce. Go to your Wix dashboard, click Settings, then Plans & Billing. If you are on the free or basic plan, upgrade to Business Basic or higher. Then return to Printify and try connecting again.

If you are on an ecommerce plan but still see an error, clear your browser cache and cookies, then try the connection in a different browser (Chrome, Firefox, Safari, or Edge). Sometimes cached login data prevents the authorization window from opening. If the problem persists, log out of both Printify and Wix completely, close your browser, and log back in fresh before trying again.

Managing Products and Prices After Connection

Once products are published to Wix, you control their price in Printify, not in Wix. If you change the price in Printify, that change syncs to Wix within a few minutes. If you change the price directly in Wix, Printify does not see the change, and the next time you update the product in Printify, it will overwrite your Wix price. Always edit prices in Printify to keep them consistent.

The same rule applies to product descriptions, images, and variants (like size or color options). Edit them in Printify, and they update in Wix. If you edit them in Wix, those changes will be lost the next time Printify syncs the product.

You can pause or unpublish products from Wix without disconnecting the accounts. In Printify, find the product, click the three-dot menu, and select "Unpublish from Sales Channels." Choose Wix, and the product disappears from your Wix store but remains in your Printify catalog. You can republish it later without reconnecting.

Disconnecting Printify from Wix If You Need To

If you want to stop using Printify with Wix, you can disconnect the accounts without losing your Wix store or Printify catalog. In Printify, go to Sales Channels, find Wix, and click the three-dot menu or "Disconnect" button. Confirm that you want to disconnect. Printify will remove the connection, and any products you published to Wix will remain in your store but will no longer sync with Printify.

After disconnecting, you can still manage those products in Wix manually, or you can delete them and start fresh with a different print-on-demand service. Disconnecting does not delete your Wix store or your Printify account — it only breaks the link between them.

Frequently Asked Questions

Do I have to use Printify's shipping, or can I ship products myself?

Printify handles all printing and shipping through its network of suppliers. You cannot use Printify to design products and then print them yourself — the service is built around print-on-demand fulfillment. If you want to print and ship manually, you would need to remove the Printify products from Wix and manage inventory separately.

What happens if a customer orders a product that is out of stock?

Printify manages inventory across its supplier network. If a product is out of stock, Printify marks it as unavailable in your Wix store so customers cannot order it. Once the supplier restocks, Printify updates the availability automatically. You do not need to manually track stock levels.

Can I connect multiple Wix stores to one Printify account?

Yes. In Printify, go to Sales Channels and connect each Wix store separately. Each connection requires you to log into that specific Wix account and authorize Printify. You can then publish products to any or all of your connected stores from a single Printify dashboard.

Does Printify charge a fee to connect to Wix?

Printify does not charge a connection fee. You only pay for the products you sell — Printify charges you the base cost of each item, and you set the retail price in your Wix store. The difference is your profit. There are no monthly subscription fees or integration costs.

What if my Wix store uses a custom domain — does that affect the connection?

No. Printify connects to your Wix account, not to a specific domain. Whether your store uses wix.com or a custom domain, the connection works the same way. Customers see your custom domain in their browser, but behind the scenes, Printify is syncing with your Wix account.