Why you might need to change your Roku account
You change your Roku account when you move to a new home, share a TV with someone else, or want to separate your viewing history and purchases from another person's. The account tied to your TV controls which channels you can access, what shows appear in your watchlist, and where your payment method is stored. Switching accounts is straightforward — it takes about five minutes and doesn't erase the TV itself, only the connection to that particular Roku account.
If you're moving a TV to a different room or household, or if you bought a used Roku device, you'll want to remove the old account and link it to a new one. This also matters for privacy: if someone else has been using your account on this TV, their viewing history and search activity have been tied to your account data.
Key Takeaways
- You remove an account by going to Settings > System > About, scrolling to the bottom, and selecting Factory Reset or Remove Account — the exact menu name depends on your Roku model.
- Factory Reset clears all data from the TV and removes the account; Remove Account keeps your channels but disconnects the Roku account.
- After removing the account, you sign in with a different Roku email and password, or create a new account on the TV itself.
- Your old account remains active on Roku's servers — removing it from the TV does not delete the account or its payment information.
- If you forget which email is linked to the TV, check the Roku mobile app or log into roku.com to see your devices.
Finding the account settings on your TV
On your Roku remote, press the Home button to go to the main screen. Scroll up to the top and select Settings (it looks like a gear icon). Then go to System. The next step depends on your Roku model — some show "About," others show "System Update" or "Advanced System Settings." Look for any option that mentions your account, system information, or device details.
If you're using a Roku TV made by TCL, Hisense, or another manufacturer, the menu path is slightly different: Settings > System > About, then scroll down. On older Roku devices (Roku 1, 2, or 3), the path is Settings > System > About. On newer models and Roku TV sets, it's the same. If you can't find it, the Roku mobile app shows you which account is currently linked — open the app, tap the profile icon, and select "Devices" to see the TV's account information.
Removing the current account from your TV
Once you're in Settings > System > About, scroll all the way to the bottom of the screen. You'll see either "Factory Reset" or "Remove Account" — which one appears depends on your Roku model and software version. If you see "Remove Account," select it. The TV will ask you to confirm; select Yes. This disconnects the current Roku account from the TV but leaves your channels and settings in place.
If you only see "Factory Reset," select that instead. This erases everything on the TV — all channels, passwords, and settings — and removes the account. Use Factory Reset if you're giving the TV away, selling it, or moving it to a completely different household. Use Remove Account if you're keeping the TV and just want to switch to a different account in the same home.
After you select Remove Account or Factory Reset, the TV will restart. This takes one to three minutes. Do not unplug the TV during this time.
Signing in with a new account
When the TV restarts, it will ask you to sign in. You have two choices: sign in with an existing Roku account, or create a new one on the TV. If you already have a Roku account (created at roku.com or through another Roku device), select "Sign In" and enter that email and password. If you don't have an account yet, select "Create Account" and follow the prompts on the TV screen.
The TV will ask for your email, a password, and your zip code. It may also ask for a payment method — you can skip this step if you only plan to use free channels. After you enter your information, the TV will connect to the internet and sync your new account. This takes two to five minutes. Once it's done, you'll see the home screen with your new account's channels and settings.
What happens to your old account
Removing the account from the TV does not delete it. Your old Roku account still exists on Roku's servers, along with your viewing history, saved channels, and payment information. If you want to fully delete the account, you have to do that separately at roku.com. Log in with that email and password, go to Account Settings, and look for a "Delete Account" or "Close Account" option.
If you're concerned about payment information, you can remove your credit card from the old account before deleting it. Log into roku.com, go to Payment Methods, and delete the card. This prevents anyone who gains access to that account from making purchases.
Troubleshooting if you're stuck
If the TV won't let you remove the account, try restarting it: unplug the power cable, wait 30 seconds, and plug it back in. Then go back to Settings > System > About and try again. If you still can't find the Remove Account option, your Roku model may only support Factory Reset. That's fine — Factory Reset will disconnect the account and clear the TV.
If you can't remember the password for the account you want to remove, you don't need it. You can remove an account from the TV without knowing its password. Just select Remove Account and confirm. If you need to recover the password later (to delete the account from roku.com), go to roku.com, select "Sign In," and choose "Forgot Password." Roku will send a reset link to the email address associated with that account.
If the TV is stuck in a restart loop after you selected Remove Account or Factory Reset, unplug it for two minutes, then plug it back in. If it still loops, contact Roku support — this is rare, but it can happen on older devices.
Keeping your new account find
Once you've signed in with your new account, change your Roku password if you've used it on other devices or if anyone else has had access to this TV. Go to roku.com, log in, select Account Settings, and choose "Change Password." Use a password that's different from your email password and any other accounts you use.
If you're sharing the TV with someone else in your household, consider whether you want them to have access to your Roku account. If not, you can create a separate account for them on the TV. Each person can have their own account linked to the same TV, and each will see their own channels and history. To add another account, go to Settings > Users and Accounts > Add User, then have that person sign in or create a new account.
Frequently Asked Questions
Will changing my Roku account delete my channels?
If you select "Remove Account," your channels stay on the TV but they're no longer tied to your old account. When you sign in with the new account, you'll see that account's channels instead. If you select "Factory Reset," all channels are erased and the TV starts fresh. You can reinstall channels on the new account afterward.
Can I use the same Roku account on multiple TVs?
Yes. One Roku account can be linked to several devices. Your channels, watchlist, and viewing history sync across all of them. If you want to keep the same account on this TV and just add a second account for someone else, go to Settings > Users and Accounts > Add User instead of removing the account.
What if I don't know the email address for the account on my TV?
Open the Roku mobile app on your phone, tap the profile icon, and select "Devices." The app shows which account is linked to each device. If you don't have the app, log into roku.com and go to "My Devices" — it lists all your Roku devices and their linked accounts.
Do I need to contact Roku support to change my account?
No. You can remove and change your account entirely through the TV's settings menu. You only need to contact Roku support if the TV won't restart after a Factory Reset, or if you can't access the Settings menu at all.
Can someone else sign into my old account on this TV after I remove it?
Yes, if they know the email and password. That's why it's important to change the password on your old account (at roku.com) if you're concerned about who might access it. If you want to prevent anyone from using that account on this specific TV, you can delete the account entirely from roku.com.