What happens when you reset a Roku to factory settings

A factory reset erases everything on your Roku device and returns it to the state it was in when it left the factory. This means your account sign-in, saved passwords, watch history, preferences, and any downloaded channels all disappear. The device itself still works — it just starts fresh, as if you unboxed it for the first time.

A factory reset is useful if you are selling or giving away your Roku, if you want to remove your account information before someone else uses the device, or if the device is behaving strangely and you want to clear out settings that might be causing the problem. It does not fix hardware failures like a broken remote or a screen that will not turn on.

The reset process takes a few minutes and requires you to have physical access to the device. You cannot reset a Roku remotely from your phone or computer.

Key Takeaways

  • A factory reset removes your account, all channels, passwords, and watch history from the device permanently.
  • You can reset through the Settings menu on the TV screen, or by holding the physical reset button on the device itself for 10 to 20 seconds.
  • After a reset, the device will restart and show the initial setup screen, and you will need to connect to Wi-Fi and sign in with a Roku account to use it again.
  • If you are giving the device to someone else, reset it before handing it over so your account information is not on the device.

Reset through the Settings menu on your TV

This is the easiest method if your Roku is responding normally and you can see the menu on your screen. Press the Home button on your remote to go to the main menu. Navigate to Settings (usually at the top or bottom of the menu, depending on your Roku model). Scroll down and look for System, Advanced System Settings, or Factory Reset — the exact wording varies by model.

Select Factory Reset or Reset to Factory Defaults. The device will ask you to confirm. Select Yes or Confirm. The Roku will restart, erase all data, and show you the setup screen. This process usually takes two to five minutes. Do not unplug the device during the reset.

After the reset completes, you will see the language selection screen and then the Wi-Fi connection screen, just as if the device were brand new. You can now set it up for a new user or sign in with your own account.

Reset using the physical reset button

Every Roku device has a small reset button, usually located on the back or bottom of the unit. On some models it is a recessed button you need a paperclip or pen to press. On others it is a small button you can press with your finger. Check your device's manual or the Roku support website if you cannot find it — the location varies by model.

Unplug the device from power. Wait 10 seconds. Plug it back in. While the device is starting up (you will see the Roku logo), press and hold the reset button for 10 to 20 seconds. Keep holding it even after the screen goes blank. The device will restart and show the setup screen. Do not release the button too early or the reset may not complete.

This method works even if the device is frozen, not responding to the remote, or will not display a menu. It is also the method to use if you cannot navigate the Settings menu for any reason.

What to do after the reset is complete

Once the device restarts and shows the setup screen, you have a choice. If you are keeping the device for yourself, sign in with your Roku account and reconnect to Wi-Fi. Your channels will not return — you will need to add them again from the Roku Channel Store — but your account will be active and ready to use.

If you are giving the device to someone else, you can stop here and hand it over. The new user will see the setup screen and can create their own account. Your information will not be on the device. If you want to be extra cautious, you can also remove the device from your Roku account online before handing it over: sign into your Roku account on the Roku website, go to My Devices, find the device in the list, and select Remove Device.

If you are selling the device, reset it and remove it from your account online. Do not include your Wi-Fi password or any account information in the box.

When a reset does not solve the problem

If your Roku is frozen or not responding, a factory reset often fixes it. But if the device still does not work after the reset, the problem is likely hardware-related — a broken power supply, a damaged screen, or a failed component inside the device. A reset cannot fix these issues.

If the device will not turn on at all, try a different power outlet and a different power cable before assuming the device is broken. If it still will not power on, the power supply or internal hardware has failed and the device will need to be replaced.

If you reset the device and it works but you have lost access to channels or services you paid for, those purchases are tied to your Roku account, not the device. Sign back in with your account and the channels will be available again.

Removing your account before giving away or selling

The factory reset removes your account from the device, but it is a good idea to also remove the device from your Roku account online. This prevents anyone from accidentally signing into your account on that device later, and it keeps your account clean if you ever need to troubleshoot.

Go to roku.com and sign in with your account. Click on your profile icon or account settings. Look for My Devices or Linked Devices. Find the device you are resetting in the list and select Remove or Unlink. Confirm the removal. The device is now disconnected from your account permanently.

This step is especially important if you are selling the device to someone you do not know, or if you are donating it to an organization. It ensures your personal information cannot be accessed through that device.

Frequently Asked Questions

Will a factory reset remove my Roku account from the device?

Yes. A factory reset erases your account sign-in, so the device will no longer be connected to your account. You will need to sign in again if you want to use the device yourself, or the new user can create their own account.

Can I reset my Roku if the remote is not working?

Yes. Use the physical reset button on the back or bottom of the device instead. You do not need the remote for this method. If you cannot find the reset button, check your device manual or the Roku support website for the exact location.

What happens to my paid channels after a reset?

Paid channels are removed from the device, but they are not deleted from your account. When you sign back in with your Roku account, the channels will be available again and you can read them without paying again.

How long does a factory reset take?

A factory reset usually takes two to five minutes from start to finish. The device will restart and show the setup screen when it is done. Do not unplug the device during this time.

Can I reset my Roku from my phone or computer?

No. You must reset the device using either the Settings menu on the TV screen or the physical reset button on the device itself. There is no remote reset option available through the Roku app or website.