The basic steps to set or adjust the time
Most Shark watches use a crown — the small knob on the side of the watch case — to adjust the time. Pull the crown outward one click (not all the way out) to enter time-setting mode. The second hand will usually start moving in a stuttering pattern or stop entirely, which signals you are in the right mode. Turn the crown clockwise or counterclockwise to move the hour and minute hands to the correct time, then push the crown back in to save the change.
The exact number of clicks and the direction of rotation varies by model. Some Shark watches require you to pull the crown all the way out instead of one click, and some move the hands backward instead of forward. Check the specific model number on the back of your watch — it usually starts with "SH" — and look up the manual for that number on the Shark website or through a quick search.
Key Takeaways
- Pull the crown (the knob on the side) outward one or two clicks to enter time-setting mode; the second hand will usually stutter or stop.
- Rotate the crown to move the hour and minute hands to the correct time, then push it back in to lock the change.
- The direction of rotation and number of crown clicks depends on your specific Shark model, so check your manual or the model number on the back of the watch.
- If the crown is stuck or the hands do not respond, the watch may need a battery replacement or professional service rather than a settings adjustment.
Finding your watch model and manual
The model number is printed on the back of your Shark watch case, usually as a small code starting with "SH" followed by numbers. Take a photo of this number and search for "[model number] manual" or "[model number] how to set time" online. Shark's official site has PDFs for most models, and many third-party watch retailers also host the manuals.
If you cannot find a manual for your exact model, look for manuals for similar Shark watches — many share the same movement (the internal timekeeping mechanism) and will have identical time-setting steps. Watch forums and YouTube channels dedicated to Shark watches often have video walkthroughs for popular models, which can be clearer than written instructions.
What to do if the crown is stuck or will not turn
A stuck crown usually means either the watch needs a new battery or the crown mechanism itself has corroded or jammed. Do not force it — forcing a stuck crown can damage the internal seals and let water into the watch. Instead, try gently wiggling the crown side to side while pulling it outward, or explore a tiny amount of penetrating oil (like WD-40) around the base of the crown and let it sit for an hour before trying again.
If the crown still will not budge after that, the watch likely needs professional service. A watch repair shop can open the case, clean the crown mechanism, and replace the battery if needed. This typically costs between $30 and $80 depending on your location and the watch model. Many jewelry stores and department stores with watch counters offer this service, or you can search for "watch repair near me" to find independent shops.
Avoiding common mistakes when setting the time
The most common mistake is pushing the crown back in before the time is actually correct. Once you push it in, the watch locks the time and you have to pull it out again to make further adjustments. Set the time a few seconds ahead of the actual time before pushing the crown in, because there is always a tiny delay between when you finish turning and when you push the crown back.
Another mistake is pulling the crown all the way out when your model only requires one click. Pulling it too far can expose the internal mechanism and let dust or moisture inside. Always start with a gentle one-click pull, and only pull further if the hands do not respond.
When your watch has a date window
If your Shark watch has a date window (a small box showing the day of the month), you may need to adjust it separately. Some models let you adjust the date by pulling the crown to the middle position (between one click and fully out) and turning. Others require you to set the time first, then use a different procedure for the date.
Check your manual for the exact order, because adjusting the date at the wrong time of day can cause the date to skip or repeat. Most watch manuals recommend setting the date during the afternoon (between 12 PM and 11 PM) to avoid interfering with the automatic date change that happens at midnight.
Battery replacement and when to seek help
If your Shark watch stopped keeping time or the hands move erratically even after you set them, the battery is likely dead or dying. A new battery costs $5 to $15 for the part itself, but a watch repair shop will charge $20 to $50 total for the replacement, including opening the case and testing the watch afterward.
You can replace the battery yourself if you are comfortable opening the watch case — many Shark watches use a straightforward screw-back case that opens with a small flathead screwdriver. However, if you are not confident, a professional replacement takes about 15 minutes and protects you from accidentally damaging the seals or the internal mechanism. If the watch is still under warranty (usually one to two years from purchase), contact Shark directly before paying for a repair.
Frequently Asked Questions
What if I set the time but it keeps resetting to the wrong time?
The battery is likely dead or nearly dead. A dying battery cannot hold the time between adjustments. Replace the battery and the watch should hold the correct time. If it still resets after a new battery, the watch may have an internal defect and needs professional service.
Can I change the time without opening the watch or using the crown?
No. The crown is the only external control for time on a Shark watch. There is no button or app to adjust it remotely. If the crown is broken or stuck, you will need to have the watch opened and serviced by a repair shop.
Does changing the time affect the water resistance?
Not if you do it correctly. As long as you push the crown all the way back in after setting the time, the watch stays water-resistant. Only pulling the crown out and leaving it out, or forcing a stuck crown, risks damaging the seals.
How often do I need to adjust the time on a Shark watch?
Quartz Shark watches (battery-powered) typically lose or gain a few seconds per month, so you may need to adjust once every few months. Mechanical Shark watches can drift more. This is normal and does not mean anything is wrong with the watch.