You can change your Facebook Business Page name in Settings, but Facebook limits how often you can do it

To change your Facebook Business Page name, go to your page, click Settings in the top menu, select Page Info from the left sidebar, and click the pencil icon next to your page name. Type the new name and click Save Changes. Facebook will review the change — most are approved within a few minutes, though some take up to 24 hours.

The catch: Facebook limits name changes to once every 60 days per page. If you changed your page name recently, you will see a message telling you when you can change it again. This rule exists to prevent spam and impersonation, so there is no way around the waiting period.

Before you change the name, understand what happens next. Your page URL may stay the same (if you have a custom URL), but your page history and follower count stay intact. People who follow your page will see the new name in their feed. Old posts and photos keep their original timestamps and content — nothing disappears.

Key Takeaways

  • Change your page name through Settings > Page Info, then click the pencil icon next to your current name.
  • Facebook reviews name changes and usually approves them within minutes, though some take up to 24 hours.
  • You can only change your page name once every 60 days, and there is no way to bypass this limit.
  • Your follower count, page history, and custom URL (if you have one) do not change when you rename your page.
  • If Facebook rejects your new name, it usually means the name violates their naming rules — avoid numbers, special characters, or names that look like impersonation.

Why Facebook might reject your new page name

Facebook has specific rules about what a business page name can contain. You cannot use numbers at the start of your name, excessive punctuation, or characters that look like you are trying to impersonate a public figure or brand. Names like "John's Pizza 123" or "***Best Pizza***" will be rejected.

If your new name includes a location or descriptor (like "John's Pizza — Brooklyn"), Facebook usually accepts it as long as the business name itself is real. If you are changing to a name that is too similar to an existing page, Facebook may reject it to prevent confusion. The rejection message will tell you which rule your name broke, so you can adjust and try again.

You can submit a new name when ready after a rejection — there is no waiting period between rejected attempts. Keep trying different versions until one is approved.

What happens to your page URL and custom link

If your page has a custom URL (the short link like facebook.com/yourpizzaplace), changing your page name does not automatically change your custom URL. Your custom URL stays the same unless you manually change it in Settings > Page Info > Page Address.

If you do not have a custom URL yet, you can create one after your page name change is approved. Facebook requires pages to have at least 25 followers and a profile picture before you can claim a custom URL. Once you have both, go to Settings > Page Info > Page Address and click Create Page @Username.

Your old page URL (the long one with numbers) will always redirect to your page, even after a name change, so old links from other websites or social media will still work.

How to change your page name if you are rebranding

If you are rebranding your entire business, changing the page name is just the first step. You should also update your profile picture, cover photo, and About section to match your new brand. These changes take effect when ready and do not have a waiting period like the page name does.

Update your About section by going to Settings > Page Info > About and editing the description of what your business does. This is where people learn what you offer, so make it clear and specific. You can also add or change your business category (like "Restaurant" or "Clothing Store") in the same section.

If you have a website linked to your page, update that link in Settings > Page Info > Website. If your business address changed, update that too — customers use this information to find you.

Changing your page name after a business merger or acquisition

If your business merged with another company or was acquired, you may need to change your page name to reflect the new ownership or structure. The process is the same — go to Settings > Page Info and edit the name — but you should also consider whether to keep the old page or create a new one.

If your old page has a large following and strong search ranking, keeping it and renaming it is usually better than starting over. You preserve all your followers, reviews, and history. If the old brand is being completely retired, you can add a note in your About section explaining the change (like "Formerly known as Old Company Name").

If you create a new page instead, you will lose your followers and have to rebuild from scratch. Only do this if the old brand is being shut down entirely and you want a completely fresh start.

What to do if you cannot change your page name

If you see an error message when trying to change your page name, the most common cause is that you have already changed it within the last 60 days. Check your page history by going to Settings > Page Info and looking for a message about when you can change the name again.

If you have not changed the name recently and still cannot make the change, try logging out and back in, or use a different browser. Sometimes Facebook's system needs a moment to sync. If the problem persists, go to Settings > Help Center and search for "change page name" — Facebook's help articles sometimes have troubleshooting steps specific to your situation.

If you believe your page name was incorrectly rejected or you need to change it urgently (like if your page was hacked and renamed), you can report the issue to Facebook through Settings > Help Center > Report a Problem. Explain what happened and Facebook will review it, though response times vary.

How renaming affects your followers and notifications

When you change your page name, your followers do not have to do anything — they stay subscribed automatically. The new name will appear in their feed and in their list of followed pages. If someone searches for your old page name, they will still find you because Facebook indexes both the current name and recent past names.

You will not receive a notification telling you that the name change was approved, but you can check by going back to Settings > Page Info and seeing if the new name is live. If it is not there after 24 hours, the change was likely rejected — check for a rejection message in the same section.

If you have a large following, consider posting an announcement about the name change so people understand why your page looks different. A straightforward post like "We are now operating under a new name — thanks for sticking with us" helps avoid confusion.

Frequently Asked Questions

Can I change my Facebook Business Page name back to the old one if I change my mind?

Yes, but you have to wait 60 days from your last name change. If you renamed your page today, you cannot change it again for 60 days — whether that is back to the old name or to something new. Plan your name change carefully so you do not waste your one change per 60 days.

Does changing my page name affect my Facebook ads or promotions?

No. Your ads, campaigns, and promotional content stay active and continue to run. The ads will show your new page name to people who see them. If you have a custom audience or pixel tied to your page, those continue to work without any changes on your end.

What if someone else already has the page name I want?

Facebook will reject the name if another active page is already using it. Try a slight variation — add your location, a descriptor, or a number that makes sense for your business. For example, if "Pizza Place" is taken, try "Pizza Place Brooklyn" or "Pizza Place Co."

Can I change my page name if my page is restricted or in violation?

If your page is restricted due to a policy violation, you cannot change the name until the restriction is lifted. Facebook will show a message in Settings explaining the restriction. You have to resolve the underlying issue first — usually by removing violating content or waiting out a temporary restriction period.

Does my page name change show up in my followers' notifications?

No, followers do not get a notification about the name change. They will see the new name the next time they visit your page or see a post from you in their feed. This is why posting an announcement about a major rebrand is a good idea — it helps people understand the change.