You can change your Facebook business page name in Settings, but the process depends on whether you own the page and how recently you last changed it

Facebook allows you to rename a business page through the page settings, but there are limits. You can change the name once every 60 days, and you must be an admin or editor on the page to do it. If you recently changed the name, you will have to wait until the 60-day window closes before you can change it again. The change takes effect when ready, but it may take a few hours for the new name to appear everywhere on Facebook — in search results, on your profile, and in other people's feeds.

Before you change the name, decide whether you want to keep the same Facebook URL (the web address people use to find your page) or let Facebook assign a new one. If your business name is well-known and people search for it by the old name, keeping the URL stable can help them find you. If you are rebranding completely, a new URL might make sense.

Key Takeaways

  • You must be an admin or editor on the page, and you can only change the name once every 60 days.
  • Go to Settings, then Page Info, then click Edit next to the page name to make the change.
  • The new name takes effect right away, but may take a few hours to show up in search results and other people's feeds.
  • If Facebook rejects your new name, it usually means the name violates their policies — for example, it includes numbers meant to look like letters, or it claims a false credential.
  • Changing the page name does not automatically update your business information elsewhere, so you will need to update Google Business Profile, your website, and other directories separately.

Step-by-step: Changing your page name on desktop

Open Facebook and go to your business page. Click the Settings icon (a gear or three horizontal lines, depending on your browser) in the top right corner of the page. From the menu, select Settings and Privacy, then Settings.

On the left side, click Page Info. Find the row that shows your current page name. Click Edit next to it. A text box will appear with your current name highlighted. Delete the old name and type the new one. Click Save Changes. Facebook will ask you to confirm — click Confirm to finish.

If you see a message that says your name cannot be changed yet, you have hit the 60-day limit. Facebook will tell you the date when you can change it again. If you see a message that your name violates Facebook's policies, scroll down to see the specific reason — usually it is because the name includes symbols, numbers standing in for letters, or claims like "Verified" or "Official" that you cannot make yourself.

Step-by-step: Changing your page name on mobile

Open the Facebook app and tap your business page. Tap the three horizontal lines (the menu icon) at the bottom right. Scroll down and tap Settings and Privacy, then Settings.

Tap Page Info. Find your page name and tap Edit. Type the new name in the text box. Tap Save. Facebook will ask you to confirm — tap Confirm to finish. The process is the same on both iPhone and Android.

What happens to your page URL when you change the name

Your page URL is the web address people use to find your page — for example, facebook.com/yourcompanyname. When you change your page name, Facebook does not automatically change the URL. This is actually helpful, because it means people who have bookmarked your old page or shared the link will still be able to find you.

However, if you want to change the URL to match your new business name, you can do that separately in Page Info. Click Edit next to the URL field and type the new address. Facebook will check whether that URL is already taken. If it is, you will have to choose a different one. You can only change the URL once every 60 days as well, so plan ahead if you want to change both the name and the address at the same time.

Why Facebook might reject your new name

Facebook has rules about what you can name a business page. The most common reason for rejection is that the name includes numbers or symbols that look like letters — for example, using "0" instead of "O" or "1" instead of "I". Facebook also rejects names that claim false credentials, such as "Official," "Verified," "Certified," or "Award-Winning" unless you actually hold that status from a recognized body.

Names that are misleading, offensive, or impersonate another business will also be rejected. If your name includes a location, make sure it is accurate — Facebook flags names that claim to be in a city or region where the business does not actually operate. If you are not sure why your name was rejected, you can appeal the decision by clicking the appeal button in the error message. Facebook will review it again, usually within a few days.

Updating your business information after you change the page name

Changing your Facebook page name does not automatically update your business listing anywhere else. You will need to update your name on Google Business Profile, your website, your email signature, and any online directories where you are listed — Yelp, Apple Maps, LinkedIn, and others. This takes time, but it is important because inconsistent business names across the internet can confuse customers and hurt your search rankings.

Start with Google Business Profile, since that is where many people search for local businesses. Then update your website and any directories you use. If you have a social media manager or team, let them know about the change so they can update bios, pinned posts, and any other places where your old name appears.

What to do if you cannot change the name right now

If you are within the 60-day window from your last name change, you will have to wait. Facebook does not offer exceptions to this rule, even if you made a typo or changed your mind when ready. Mark the date on your calendar so you know when you can try again.

If your name was rejected and you are not sure why, read the error message carefully. If it mentions a specific policy, look up that policy on Facebook's Help Center to understand what is not allowed. You can also try a slightly different name — for example, if "Official ABC Company" was rejected, try "ABC Company" without the word "Official." Once you find a name that Facebook accepts, you can always change it again after 60 days if you want to refine it further.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but you still have to wait 60 days between changes. If you changed your name and want to revert, you will have to wait until the 60-day window closes, then change it back. There is no way to speed this up.

Does changing my page name affect my followers or messages?

No. Your followers stay on the page, and all your messages and conversation history remain the same. The only thing that changes is the name people see when they visit your page or search for you.

What if someone else is using my business name on Facebook?

You can report the page to Facebook by visiting it, clicking the three dots in the top right, and selecting Report Page. Explain that the page is impersonating your business. Facebook will review it, but this can take time. In the meantime, make sure your own page is clearly marked as the real one — add your website URL, business address, and phone number to your page info so people can verify you are legitimate.

Can I use special characters or emojis in my page name?

Facebook allows some special characters, but not all. Periods, hyphens, and apostrophes usually work. Emojis, numbers standing in for letters, and symbols like @ or # do not. Stick to letters, spaces, and basic punctuation to avoid rejection.

How long does it take for the new name to show up everywhere?

The name change takes effect when ready on your page, but it can take a few hours to show up in Facebook search results, on other people's feeds, and in notifications. If you do not see the change after a few hours, try logging out and logging back in, or clearing your browser cache.