You can change your business page name directly from the page settings, but Facebook limits how often you can do it

To change your business Facebook page name, go to your page, click Settings in the top right, select General from the left menu, and click Edit next to "Page Name". Type the new name and click Save Changes. The change takes effect when ready, though it may take a few minutes to appear everywhere Facebook displays your page.

Facebook restricts how often you can change your page name. You can change it once every 60 days. If you try to change it before 60 days have passed since your last change, Facebook will show you the date when you can change it again. This limit applies whether you're changing to a completely different name or just fixing a typo.

Your page URL may not update automatically when you change the name. If your page has a custom URL (like facebook.com/yourbusinessname), you'll need to update that separately in the same Settings menu under Page Address. Custom URLs also have their own change limits — you can only change a custom URL once every 60 days.

Key Takeaways

  • Change your page name through Settings > General > Edit next to "Page Name", and the change appears when ready across Facebook.
  • Facebook enforces a 60-day waiting period between name changes, so plan ahead if you need to rebrand.
  • Your custom page URL does not update automatically when you change the name and must be changed separately in the same Settings menu.
  • Followers and people who already follow your page will see the new name right away without having to do anything.
  • If your page name violates Facebook's policies, Facebook may change it without your permission and notify you why.

What happens to your followers and posts when you change the name

Everyone who follows your page sees the new name when ready. They do not have to search for your page again or re-follow it. All your past posts, photos, reviews, and messages stay exactly where they are — changing the name does not delete or hide any of your page history.

People who have bookmarked your page or saved links to it will still reach your page when they click those links, because the page itself does not move. The link structure stays the same even though the name changes. However, if someone tries to search for your old business name on Facebook, they will not find your page — they will only find it if they search for the new name.

When you cannot change your page name

If you've changed your page name within the last 60 days, Facebook will not let you change it again until that 60-day window closes. The Settings menu will tell you the exact date you can make another change.

Facebook may also prevent you from changing your page name if the new name violates its policies. Page names cannot include excessive symbols, numbers that look like letters, repeated characters, or misleading information designed to impersonate someone else. If Facebook blocks your change, it will explain which policy the name violates.

If your page is very new (less than a few days old), Facebook may temporarily restrict name changes while it reviews the page. This is rare, but if you see a message saying you cannot change the name yet, wait a day or two and try again.

Changing your page name versus changing your page address

Your page name is what appears at the top of your page and in search results. Your page address (or custom URL) is the facebook.com link people use to reach you directly. You can change both, but they work separately and have separate 60-day limits.

If you change your page name but not your address, the address stays the same. For example, if your page address is facebook.com/johnsplumbing and you change the page name to "John's Plumbing Services", the address remains facebook.com/johnsplumbing. This is actually useful — you can keep a stable address that people share while updating the name to match how you currently describe your business.

To change your custom page address, go to Settings > General and look for Page Address. Click Edit and type the new address. Facebook will check whether that address is already taken. If it is, you'll need to choose something different. Custom addresses can only contain letters, numbers, periods, and underscores.

Reasons to change your business page name

You might change your page name if your business rebrands, changes ownership, or shifts what it offers. You might also change it to fix a misspelling, add more detail about what you do, or match the name you use on other platforms. Some businesses change their page name seasonally or to reflect a new product line.

If you're changing your name because your business legally changed its name, make sure your page name matches your official business registration. This helps customers find you and builds trust. If you're just updating how the name appears (like adding "LLC" or changing capitalization), that's also a straightforward change.

What to tell your customers when you change your page name

You do not have to announce a name change, but it can help if your customers might search for your old name. Consider posting on your page explaining the change and why you made it. A straightforward post like "We've updated our page name to better reflect our services — same great business, new name" takes 30 seconds and prevents confusion.

If you have a custom page address that you're also changing, let people know the new address so they can update their bookmarks. If you're keeping the same address, you can mention that in your post too — it reassures people that the link they've been using still works.

Frequently Asked Questions

Can I change my page name back to what it was before?

Yes, but only if 60 days have passed since you changed it the first time. If you changed your name and want to revert, you'll have to wait until the 60-day window closes. Then you can change it back to the original name.

Does changing my page name affect my Facebook ads or promotions?

No. Any ads or promotions running on your page will continue to run with the new name. The ads themselves do not need to be paused or restarted. However, if your ads mention your old business name in the ad copy or creative, you may want to update those separately.

What if someone else already has the page name I want?

Facebook allows multiple pages to have the same name, so you can use a name even if another page already has it. However, your custom page address (the facebook.com link) must be unique. If the address you want is taken, you'll need to choose a different one.

Will my page name change affect my Google Business Profile or other listings?

No. Your Facebook page name and your Google Business Profile are separate. Changing one does not automatically change the other. If you want your business name consistent across platforms, you'll need to update each one individually.

How long does it take for the name change to show up everywhere?

The name change appears on your page when ready, but it may take a few minutes to show up in Facebook search results, on people's feeds, or in notifications. Usually this happens within 5 to 10 minutes, but occasionally it can take up to an hour.