You can change your Facebook business page name in Settings, but the process depends on how old your page is and how many times you've changed it before

Facebook limits how often you can rename a business page to prevent impersonation and spam. If your page is brand new, you can change the name when ready. If your page has been active for 60 days or longer, you can change it once every 28 days. Each time you change the name, Facebook logs the change and shows your previous names in the page's history — anyone can see what you used to call your business.

The actual steps take about two minutes. You go to your page Settings, find the Page Name field under the General section, type the new name, and save. Facebook will ask you to confirm the change. The new name appears right away, though it may take a few hours for the change to show up in search results and on other people's feeds.

Key Takeaways

  • New pages can change their name when ready, but pages older than 60 days can only change once every 28 days.
  • Your old business names stay visible in your page history, so anyone can see what you used to call your business.
  • You cannot change your page name to something that impersonates another business or uses special characters Facebook doesn't allow.
  • If you want to hide your old name from public view, you will need to delete the page and create a new one instead.
  • The name change appears when ready on your page but may take several hours to update in Facebook search results.

Where to find the page name setting

Log into Facebook and go to your business page. Click the Settings button in the top right corner of your page header — it looks like a gear icon. On the left side menu, click General. You will see a field labeled "Page Name" near the top of the General settings. This is where you type your new business name.

If you do not see a Settings button, you may not have admin access to the page. Only page admins and editors can change the page name. If someone else created the page, ask them to add you as an admin first, or ask them to make the change for you.

What Facebook will and won't allow as a new name

Facebook rejects names that pretend to be another business, government agency, or public figure. You cannot use a name that is too similar to an existing page, especially if that page is well-known. Facebook also blocks names with excessive special characters, numbers in place of letters (like "F@cebook" or "F4cebook"), or repeated punctuation.

Your new name must be the actual name of your business. You cannot use slogans, taglines, or descriptions like "Best Pizza in Town" or "We Deliver Fast." If your business legally operates under multiple names, you can use any of those legal names, but Facebook may ask you to show documentation if they are very different from each other.

The 28-day waiting period and what it means

If your page has existed for 60 days or more, you must wait 28 days between name changes. This timer starts the moment you save a new name. If you change your name on January 15th, you cannot change it again until February 12th. Facebook enforces this rule automatically — you will not be able to click Save on a new name until the 28 days have passed.

The waiting period applies even if you made a typo or changed your mind when ready after. If you realize you made a mistake, you have to wait the full 28 days to fix it. This is why it helps to double-check the spelling and capitalization before you save.

How your old names appear in page history

When you change your page name, Facebook keeps a record of every name you have used. Anyone who visits your page can see this history by scrolling down to the "About" section and clicking "See More" under the page name. The history shows each name you used and the date you changed it. There is no way to hide or delete this history without deleting the entire page.

This transparency is intentional — it helps people verify that a page is legitimate and has not been hacked or impersonated. If someone sees that your page name changed from "Sarah's Salon" to "Sarah's Hair Studio" to "Sarah's Beauty Lounge," they know the page belongs to the same business and has straightforward rebranded. But if the name history shows suspicious jumps or names that do not match, people may distrust the page.

When to delete and recreate instead of renaming

If you want to completely erase your old business name from public view, renaming will not work — the old name stays in the history. Your only option is to delete the page and create a new one. Deleting a page is permanent and cannot be undone. You will lose all your followers, posts, reviews, and messages. Your new page will start at zero followers.

Delete only if the old name is damaging to your reputation or if you are rebranding so completely that the old identity no longer matters. For most name changes — like going from "Mike's Plumbing" to "Mike's Plumbing and Drain Service" — keeping the same page and renaming it is better. You keep your followers, your review history, and your credibility.

What happens to links and tags after you change the name

Links to your page that use the old name will still work. Facebook automatically redirects them to your new page. If someone bookmarked your page or saved a link to it, the link will not break. However, links that use your page's unique ID number (not the name) will always work, no matter how many times you rename.

People who have tagged your page in their own posts will see the new name going forward. Old posts that tagged your page will show the new name when viewed, not the old one. This means your page name change is retroactive across the platform — it updates everywhere, not just on your page itself.

Frequently Asked Questions

Can I change my business page name more than once every 28 days?

No. Facebook enforces a 28-day waiting period between name changes for pages that are 60 days old or older. The only exception is if your page is brand new — pages less than 60 days old can change their name when ready. If you need to change it again before 28 days have passed, you will have to wait.

Will my followers see a notification when I change my page name?

Your followers will not get a notification, but they may see the change if they visit your page or if Facebook shows them a story about your page activity. The name change does not trigger a post in their feed. If you want to tell people about the rebrand, you should post an announcement yourself.

What if Facebook rejects my new name?

Facebook will show an error message explaining why. Common reasons are that the name is too similar to another page, contains characters Facebook does not allow, or does not match your actual business name. Try a different name or remove special characters. If you believe Facebook made a mistake, you can appeal the decision through the Settings menu.

Can I use my old page name again after I change it?

Yes, but only after 28 days have passed. If you change from "Sarah's Salon" to "Sarah's Beauty Studio," you can change back to "Sarah's Salon" after the waiting period ends. However, the name will still appear in your page history, so anyone looking at your page will see that you switched back and forth.

Does changing my page name affect my Facebook ads or business account?

No. Your ads will continue to run and will automatically show your new page name. Your business account, payment methods, and ad history all stay the same. The name change is purely cosmetic — it does not affect how Facebook tracks your business or how your ads perform.